The most difficult thing is the decision to act, the rest is merely tenacity.
— Amelia Earhart

Why The Ambition Revolution?

There is a crisis going on right now in the corporate sector.  Gender diversity targets have been put in place and diversity measures established,  yet women are either not finding the opportunities or choosing not to take on senior leadership roles and accept traditionally defined increases in responsibility.  Instead many are opting out, leaning out and stepping sideways or down in favour of flexibility, work life balance and autonomy.

In a recent US report by Bain & Company “Everyday Moments of Truth: Frontline managers are key to women’s career opportunities” they share that women are losing ambition once they get to work. Despite women being far more ambitious than men when they first arrive in a role, after just two years there has been a steep decline in the number of women who are still keen for advancement.  

The Australian context is similar.  "Despite the fact that women comprise almost 60% of university graduates and 46% of the workforce, only 10% of senior leaders and 4% of CEOs in Australian ASX200 companies are women."   Perhaps more significantly 60% of women don’t feel they have equal opportunity to be promoted into senior roles at the same rate as their male colleagues. (Actions Speak Louder Than Words, Bain & Co, Nov 2014)

Sheryl Sandberg, Facebook has put out the call for women to "lean in" and put up their hand for big assignments, take promotions when offered, negotiate well and stop leaning out.  You can learn more via her talk on TED - Why we have too few women leaders.

Katty Kay and Claire Shipman are also calling for action - with action being the key word and the solution.  They have authored two recent books on similar topics "Womenomics" and "The Confidence Code".  Their multiple references to research paint a clear picture that organisations with women in senior roles and on the Board significantly outperform organisations with few or no women occupying top roles on a range of critical indicators of success including profitability, productivity, risk mitigation and employee satisfaction.  

Additionally, their research points to a confidence gap - and that women frequently suffer a lack of confidence and that genetics and biology are partly to blame.  This gap in confidence keeps women from stepping up and remaining ambitious. This confidence gap keeps women from pressing on towards the top, despite being eminently well qualified, highly skilled and extremely capable.

Enter The Ambition Revolution. Knowledge is power, and with power comes great responsibility to create change.  There are ways to overcome this gap in confidence. The Ambition Revolution program is designed specifically for women, with a deep understanding of the many issues that many women go through as they juggle work life balance and family and societal expectations, yet frequently mask their own ambitions, dreams and goals to assist others pursue theirs.