New York Times
DEC. 6, 2014 by Adam Grant and Sheryl Sandberg
Our culture’s strong gender stereotypes extend beyond image to performance, leading us to believe that men are more competent than women. Managers — both male and female — continue to favor men over equally qualified women in hiring, compensation, performance evaluation and promotion decisions. This limits opportunities for women and deprives organizations of valuable talent.
To solve this problem, business leaders, academics and journalists are working to raise awareness about bias. The assumption is that when people realize that biases are widespread, they will be more likely to overcome them. But new research suggests that if we’re not careful, making people aware of bias can backfire, leading them to discriminate more rather than less.