Five Powerful Reasons Why Executive Women need to Self-Promote – even in a COVID-world
If you’ve been feeling that you should stop your self-promotion efforts in the face of COVID-19, think again.
In a crisis, self-promotion can feel self-serving. For executive women navigating around the feminine stereotype of being in service to others, this makes the threat of potential backlash feel very real.
But if you don’t self-promote, how will you help more people? How will those you serve find you so they can potentially benefit from the wisdom of your experience and expertise?
Five Powerful Reasons Why Executive Women Need to Keep on Self-Promoting
Here are five powerful reasons why executive women need to keep on self-promoting – even in a the face of the COVID-19 crisis. Plus one indisputable reason that it would be remiss of you to stop.
1. Showcase the value of your expertise. When you self-promote you’re creating an opportunity to showcase and demonstrate the value of your experience, expertise and things you care most passionately about.
2. Gain recognition for all the right reasons. Self-promotion can ensure you not only get noticed by decision makers, but that you also gain recognition and respect for your contribution too. Recognition isn’t self serving. It’s an acknowledgment of your contribution to the problems you solve the difference you make and the value you add. That’s why we go to work in the first place.
3. Gain financial recognition. While it’s not all about the money, if you don’t value yourself, others won’t either. Self-promote to ensure you receive regular salary increases in line with your peers when the time is right.
4. Future-proof your future career options. Self-promotion can help you future-proof your career by ensuring those outside of your immediate department or organisation know how you add value. It’s called insurance. In a world where job security is shaky and nothing is certain, you’ll want to insure yourself immediately.
5. Make a bigger difference. Self-promotion will help you make a far bigger difference and enable you to help more people, because you are more likely to be invited to participate in meaty projects and plum assignments with far bigger impact.
Bonus reason – In fact, you’re not only doing yourself a dis-service by not self-promoting, you’re not serving others as you should when you don’t, and quite possibly letting down women around the globe at the same time.
Remember, now more than ever, this new joined up world we find ourselves in, needs diverse leadership and different thinking to solve the complex, web of joined up problems created by a global pandemic.
Hiding beneath a cloak of invisibility will help no-one (least of all yourself) and will keep you from making the difference you need to make. Be the leader you want to be, and others need to see!
And do reach out if you want help with getting back on track with your career goals.
The right time while not perfect is now.
#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters
Fortune favours the well prepared particularly on LinkedIn
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