Self promotion sucks – especially for executive women
We’ve been socialised
not to big note ourselves, yet owning and sharing your expertise is a key to a successful career
that if we do stand out, it’s should be for looking good, gracious or glamorous and never raise a sweat, yet the key to kicking BHAGs is to put yourself out there.
The social penalty for women who self promote and get it wrong, can be debilitating.
We’re all attuned to it because we’ve been hearing criticisms and advice about standing out or fitting in for most of our lives.
I run my own business
I have to self promote daily in order to stay successful.
I struggle as much as the next person, especially when I’m tired or feeling vulnerable.
And the biggest lesson I’ve learned in this journey?
Take the self out of self promotion
Instead focus on your why, a sense of purpose or a cause.
Not only will you find it far easier, but you won’t be criticised as much either.
And for the thousands who put themselves out there every day in the face of possible criticism or rejection?
I respect you.
We’re setting the scene for generations who come after to tackle things differently.