"Who would want to listen to little old me?"
"Everyone else seems so much more articulate than me!"
"It’s all been said before, why would I bother?"
When it comes to sharing and creating content for LinkedIn I’ve heard every excuse in the book. I've probably even used a few of then myself!
But because the platform is highly professional and so very easy to leverage, many of the busy executives I work with end up choosing it as their profile building platform of choice.
Initially they might be tentative, but after a while they get the hang of it and ……… then they don’t seem to be able to stop!
Plus, over time, their results are phenomenal. I've had clients get content picked up by international publications, land new roles in different areas, be invited to speak and participate on panels, and even win Awards, simply by consistently and strategically sharing on LinkedIn throughout the year.
EAT, SLEEP, POST, WORK, REPEAT
As with anything, after a while you run out of fresh ideas. It can feel (and look) like you are just repeating yourself over again. If you’re always sharing the same style of content, you run the risk of your audience switching off and thinking you don’t have anything of new or of value to add to the conversation.
DIVERSITY WORKS, BECAUSE OF DIVERSITY
To prevent this from happening to you, I’ve created a list of 100+ hot and different professional post topics, suitable for busy executives, sorted and categorised to help you mix it up even further.
Categories such as
Around the office (under the hood)
Personal career moments
Your leadership brand
Your sector and
Your domain expertise
No more excuses, because you don't know what to say any more.
No more worries that you will sound like a broken record.
Far more confident and consistent profile building towards an exciting future you are co-creating for yourself.
AROUND THE OFFICE (under the hood) - giving people a sneak peek into what it’s like to be professional you
1. Reflection - day in the life of a (insert your job title)
2. Day in the life of your team or key staff member
3. One year reflection
4. Three year reflection
5. 10 years at the company reflection
6. Acknowledging key staff who are celebrating milestones
7. At your desk daily reflection/insight
8. Anticipation - what’s on the horizon for the next 90 days?
9. Acknowledging special days or diversity initiatives such as Diwali or other
10. Pan around the office photo collation - here’s what we do at company XYZ
11. Progress report on ongoing project or initiative
12. Research release
13. Report/whitepaper release
14. New partnership agreement
15. Key project milestone acknowledgement
16. Memory share - one year on, reshare or repurpose something you’ve shared previously, and reflect on progress or what you’ve learned subsequently.
17. Strategic planning day or offsite reflection
18. Guests coming to your office
19. Office tour - i.e. video
EXTERNAL POSITIONING - taking advantage of your visibility plan - speaking, attending, Awards, networking, meetings, board meetings etc
20. Pre speaking/panel gig - advance notice event promotion
21. Pre speaking/panel gig - advance notice I’m speaking on topic XYZ
22. Pre speaking/panel gig - what problems or challenges my topic solves
23. Pre speaking/panel gig - excited to be sharing the stage with (insert co-speaker names)
24. At the event - action shot of you on stage speaking
25. At the event - the standard event group shot
26. At the event - in front of event signage
27. Post event - what I spoke about at the XYZ event
28. Post event - who I met at the XYZ event and why that’s significant
29. Attending events, training, conferences & trade shows where you’re not speaking
30. At the event - photo collage - PPT slide, group shot, room shot (key learnings)
31. At the event - my notebook at the event with 1 x key learning
32. At the event - name badge or other event collateral photo
33. Post event - 90 day action plan based on what I learned
34. Post event - it’s been 100 days since the XYZ training/event and this is the result
35. Post event summary report - 3 things I learned at the XYZ event
36. Attending book launches relevant to your industry or career - photo of you and the author
37. Attending meetings at other venues
38. Board or Advisory council meetings
39. Committee meetings actions and outcomes to acknowledge contribution of participants
40. Attending Awards ceremonies and gala dinners
41. Re-shares of others who post or write about you
42. When featured/mentioned in the press or media, podcast, radio interviews
43. Out and about with business travel
PERSONAL CAREER MOMENTS - lessons learned, where you find your inspiration, career highlights and excitement
44. Resignation or Moving on
45. Promotion or plum assignment announcement
46. 1st 100 days in the role
47. 1st year in the role (3 years, 5 years, 10 years)
48. Previous year in review
49. Toughest moment in the last year - reflection
50. Toughest moment of career - reflection
51. Vulnerability post - I used to be crap at XYZ and here’s how I plan on improving/have improved
52. Tried something new - here’s what I learned
53. Gratitude and acknowledgement to key sponsors, champions or mentors
54. Gratitude and acknowledgement of key staff
55. Doing the juggle - work life balance ideas
56. Family wins or achievements i.e. child graduation, significant other major achievement
57. Own university or study graduation
58. Volunteer project progress, win or achievement
59. Hobby win, achievement or progress - use it as a metaphor for work and leadership insights
60. Books that helped me in previous year
61. Reading list for future year
62. Podcasts that helped me in the last year
63. People who have inspired me in the last year
64. When nominating for an award
65. If/when named as finalist for an award
66. Excitement and gratitude when/if winner of the Award
LEADERSHIP- best practice or current theory in leadership, summarised research, helpful resources, newsworthy articles aligned with your leadership brand
67. Leadership best practice insights
68. What you’ve learned about leadership since leading
69. Latest research on leadership in your industry or more broadly (i.e. HBR article, Gartner, McKinsey etc)
70. Celebrating great leadership in your industry or more broadly
71. Celebrating and/or creating great culture as a leader
72. How to be a better leader
73. Celebrating diverse leadership
74. Case studies about leadership learnings
75. Leadership quote that inspires you (can I challenge you to dig deep and quote women as well?)
76. Leadership mistakes to avoid
YOUR SECTOR- what’s going on in your industry or sector? News, insights, updates, research, future opportunities or risks
77. Calling for change in your industry
78. Crowd sourcing solutions from the LinkedIn crowd in your sector and beyond
79. Your sector best practice insight
80. Latest research in your sector or more broadly
81. Celebrating/acknowledging star performers in your industry
82. Industry case studies that inspire you
83. Eye popping statistics or insights from research in your industry sector
84. Mistakes this sector makes
85. Future trends in the sector
86. Opportunities for the sector
87. What can we learn from other sectors
88. Innovative ideas in your industry
YOUR EXPERTISE - what’s going on in your area of expertise? News, insights, updates, research, future opportunities or risks
89. Latest research summary regarding your domain expertise
90. Latest news that will impact those with your expertise
91. Your own thought leadership around your domain expertise
92. Best practice in your domain expertise
93. Changes in practice
94. Celebrating and acknowledging best practice
95. Calling for change in your domain expertise
96. How to get better at (insert your expertise)
97. How to avoid common (insert your expertise) mistakes
98. What this discipline can learn from other disciplines (cross pollination of expertise)
99. Calling for contributors to an article/project/initiative in your domain expertise
100. Case studies about your expertise being applied in different areas (i.e. for charity, research, trials)
How to use?
Step 1. Work out what you are trying to achieve - industry visibility more broadly, profile building around domain expertise, profile building as a leader, career future proofing, a new job, or you simply want to change perceptions about you.
Step 2. Work out a sharing regularity that works for you. Many LinkedIn trainers suggest daily posting, but I believe that if you are doing it right and getting high engagement every time you share, daily posting is not only not necessary but has the potential to do your brand damage as people wonder when you find time to work. Instead work out a pattern that works for you such as once or twice a week. Most of the women I work with are already incredibly busy. We don’t need more to do. We simply need to prioritise the things that work the best.
Step 3. Plan out the next month in advance. Start with low hanging fruit ideas - the easy wins such as an event attendance, a project launch, something going on in your life that you can leverage for work. Progress to things that further your brand and career aspirations. You might want to even sketch out notes and ideas more fully once you've picked your ideas, to give yourself a head start.
Step 4. For the super organised, plan out 12 months in advance. Just topic ideas to start with, and flesh out actual content closer to the date.
Step 5. Mix it up. Avoid sounding like a squeaky wheel with nothing positive to say, or a broken record stuck in the same groove. Instead, try different styles, different tone, different types of post.
Step 6. More of a proviso really. Keep it professional. Post for the opportunities you want, not the opportunities you have. Avoid photos or language that will damage your professional brand and reputation at all costs. If in doubt, get a second opinion. You never know who is looking.
There is a saying “fortune favours the well prepared”.
The same principle applies on LinkedIn. With a little bit of planning and a schedule that includes 2 x posts per week for 12 months, this list has you covered!
Let me know how you go!
Amanda Blesing works with Executive Women to help them build their brand
Profile building, executive branding & becoming more visible can be exhausting if you don't know how
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