Kate is Marketing Manager at Buzinga; An Award Winning Mobile Design and Development Company. Her claim to fame when it comes to writing award nominations is that she has constructed and written multiple award winning nominations for Buzinga to be acknowledged for excellence in company culture, product design and innovation, resulting in a streak of 7 wins out of 8 nominations (!) including:
Top 100 Australian Fast Starter, BRW 2015
9th Coolest Tech Company, Job Advisor, 2016
4th Coolest Tech Company - Job Advisor 2015
Top 100 Cool Companies, Anthill 2016.
Coolest Mobile Business, Anthill 2015
Best Australian Startup, Top 5, Startup Smart 2015.
Best App Design, 2 Apps, App Design Awards 2016. (Buzinga, 2016)
Kate's #1 Tip: Write with creative flair and engaging copy... Like you would a website or a blog post.
"People have an enormous emotional or impulse appeal that transcends logic and basic needs" - Dan S. Kennedy.
Individuals who are vetoing your award applications are humans, with a job that you can imagine is a lengthy, repetitive and snoozy.
In my applications, I write with the intent to ignite emotion, whether it's a laugh, a smile or an engaging story they can relate to.
And please, don't be vanilla... Leave that to the profit and loss section! (Go Kate!)
Connect with Kate on LinkedIn
Michelle is the Communications Manager at Kiandra IT and has been involved and/or written many award nominations for both individuals and companies.
Michelle's #1 tip? Answer the question using evidence (where appropriate …. which is most of the time!) and allocate the appropriate amount of time and effort to your submission.
Awards are an incredible marketing tool which can build reputation, validate capability and make you (and those that work for you) feel nice and fuzzy but participating in reputable awards programs usually involve a fairly in-depth process. Do not underestimate the time taken to articulate who you are, and what you’re about. If you’ve decided to enter an awards program do yourself/your business justice, and be prepared to do it properly. You don’t want to be skipping corners, rushing to meet the 5pm Friday deadline when everyone else is scrambling to get their submission in, which crashes the awards site!
Most importantly make sure you actually answer the question. The judges read a lot of submissions and they can tell the difference between marketing guff and substance, so where possible you should back up your answers with evidence. Independent evidence is invaluable — whether it is press mentions, customer testimonials or social media mentions — use real examples wherever possible.
Why not connect with Michelle on LinkedIn?
My advice? After running, hosting or being part of various award processes over 8+ years I notice that sometimes nominees choose the hard row to hoe, doing it all for themselves. Instead, why not get some help from the experts? Ask the comms, PR or marketing department in your organisation to get involved and help you with crafting your nomination.
It's a little known secret, but some organisations even have entire teams dedicated to helping other staff become recognised through external Awards processes. They may simply not know that you have an Award you are eligible to nominate for. So get out of your own way and get expert advice from someone in your business with a third person expert perspective. After all, it's not just great for you if you win, it's a business win as well!
You've got to be in it to win it and sometimes more than once. I heard on the grapevine that one of the 2016 Telstra Business Women of the Year Award winners announced she had nominated each year for seven years and finally won after seven attempts. And if that story doesn't give you the kcik up the butt you need to nominate yourself for an Award, then I don't know what will.
Winner, winner, chicken dinner!
Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition
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