LinkedIn

Hot 100 ideas for LinkedIn posts to help you spend more time on the things that matter most

"Who would want to listen to little old me?"

"Everyone else seems so much more articulate than me!"

"It’s all been said before, why would I bother?"

Amanda Blesing, helping you stand out for all the right reasons

Amanda Blesing, helping you stand out for all the right reasons

When it comes to sharing and creating content for LinkedIn I’ve heard every excuse in the book. I've probably even used a few of then myself!

But because the platform is highly professional and so very easy to leverage, many of the busy executives I work with end up choosing it as their profile building platform of choice.

Initially they might be tentative, but after a while they get the hang of it and ……… then they don’t seem to be able to stop!

Plus, over time, their results are phenomenal. I've had clients get content picked up by international publications, land new roles in different areas, be invited to speak and participate on panels, and even win Awards, simply by consistently and strategically sharing on LinkedIn throughout the year.

EAT, SLEEP, POST, WORK, REPEAT

As with anything, after a while you run out of fresh ideas. It can feel (and look) like you are just repeating yourself over again. If you’re always sharing the same style of content, you run the risk of your audience switching off and thinking you don’t have anything of new or of value to add to the conversation.

DIVERSITY WORKS, BECAUSE OF DIVERSITY

To prevent this from happening to you, I’ve created a list of 100+ hot and different professional post topics, suitable for busy executives, sorted and categorised to help you mix it up even further.

Categories such as

  • Around the office (under the hood)

  • Personal career moments

  • External positioning/visibility

  • Your leadership brand

  • Your sector and

  • Your domain expertise

No more excuses, because you don't know what to say any more.

No more worries that you will sound like a broken record.

Far more confident and consistent profile building towards an exciting future you are co-creating for yourself.

AROUND THE OFFICE (under the hood) - giving people a sneak peek into what it’s like to be professional you

1. Reflection - day in the life of a (insert your job title)

2. Day in the life of your team or key staff member

3. One year reflection

4. Three year reflection

5. 10 years at the company reflection

6. Acknowledging key staff who are celebrating milestones

7. At your desk daily reflection/insight

8. Anticipation - what’s on the horizon for the next 90 days?

9. Acknowledging special days or diversity initiatives such as Diwali or other

10. Pan around the office photo collation - here’s what we do at company XYZ

11. Progress report on ongoing project or initiative

12. Research release

13. Report/whitepaper release

14. New partnership agreement

15. Key project milestone acknowledgement

16. Memory share - one year on, reshare or repurpose something you’ve shared previously, and reflect on progress or what you’ve learned subsequently.

17. Strategic planning day or offsite reflection

18. Guests coming to your office

19. Office tour - i.e. video

EXTERNAL POSITIONING - taking advantage of your visibility plan - speaking, attending, Awards, networking, meetings, board meetings etc

20. Pre speaking/panel gig - advance notice event promotion

21. Pre speaking/panel gig - advance notice I’m speaking on topic XYZ

22. Pre speaking/panel gig - what problems or challenges my topic solves

23. Pre speaking/panel gig - excited to be sharing the stage with (insert co-speaker names)

24. At the event - action shot of you on stage speaking

25. At the event - the standard event group shot

26. At the event - in front of event signage

27. Post event - what I spoke about at the XYZ event

28. Post event - who I met at the XYZ event and why that’s significant

29. Attending events, training, conferences & trade shows where you’re not speaking

30. At the event - photo collage - PPT slide, group shot, room shot (key learnings)

31. At the event - my notebook at the event with 1 x key learning

32. At the event - name badge or other event collateral photo

33. Post event - 90 day action plan based on what I learned

34. Post event - it’s been 100 days since the XYZ training/event and this is the result

35. Post event summary report - 3 things I learned at the XYZ event

36. Attending book launches relevant to your industry or career - photo of you and the author

37. Attending meetings at other venues

38. Board or Advisory council meetings

39. Committee meetings actions and outcomes to acknowledge contribution of participants

40. Attending Awards ceremonies and gala dinners

41. Re-shares of others who post or write about you

42. When featured/mentioned in the press or media, podcast, radio interviews

43. Out and about with business travel

PERSONAL CAREER MOMENTS - lessons learned, where you find your inspiration, career highlights and excitement

44. Resignation or Moving on

45. Promotion or plum assignment announcement

46. 1st 100 days in the role

47. 1st year in the role (3 years, 5 years, 10 years)

48. Previous year in review

49. Toughest moment in the last year - reflection

50. Toughest moment of career - reflection

51. Vulnerability post - I used to be crap at XYZ and here’s how I plan on improving/have improved

52. Tried something new - here’s what I learned

53. Gratitude and acknowledgement to key sponsors, champions or mentors

54. Gratitude and acknowledgement of key staff

55. Doing the juggle - work life balance ideas

56. Family wins or achievements i.e. child graduation, significant other major achievement

57. Own university or study graduation

58. Volunteer project progress, win or achievement

59. Hobby win, achievement or progress - use it as a metaphor for work and leadership insights

60. Books that helped me in previous year

61. Reading list for future year

62. Podcasts that helped me in the last year

63. People who have inspired me in the last year

64. When nominating for an award

65. If/when named as finalist for an award

66. Excitement and gratitude when/if winner of the Award

LEADERSHIP- best practice or current theory in leadership, summarised research, helpful resources, newsworthy articles aligned with your leadership brand

67. Leadership best practice insights

68. What you’ve learned about leadership since leading

69. Latest research on leadership in your industry or more broadly (i.e. HBR article, Gartner, McKinsey etc)

70. Celebrating great leadership in your industry or more broadly

71. Celebrating and/or creating great culture as a leader

72. How to be a better leader

73. Celebrating diverse leadership

74. Case studies about leadership learnings

75. Leadership quote that inspires you (can I challenge you to dig deep and quote women as well?)

76. Leadership mistakes to avoid

YOUR SECTOR- what’s going on in your industry or sector? News, insights, updates, research, future opportunities or risks

77. Calling for change in your industry

78. Crowd sourcing solutions from the LinkedIn crowd in your sector and beyond

79. Your sector best practice insight

80. Latest research in your sector or more broadly

81. Celebrating/acknowledging star performers in your industry

82. Industry case studies that inspire you

83. Eye popping statistics or insights from research in your industry sector

84. Mistakes this sector makes

85. Future trends in the sector

86. Opportunities for the sector

87. What can we learn from other sectors

88. Innovative ideas in your industry

YOUR EXPERTISE - what’s going on in your area of expertise? News, insights, updates, research, future opportunities or risks

89. Latest research summary regarding your domain expertise

90. Latest news that will impact those with your expertise

91. Your own thought leadership around your domain expertise

92. Best practice in your domain expertise

93. Changes in practice

94. Celebrating and acknowledging best practice

95. Calling for change in your domain expertise

96. How to get better at (insert your expertise)

97. How to avoid common (insert your expertise) mistakes

98. What this discipline can learn from other disciplines (cross pollination of expertise)

99. Calling for contributors to an article/project/initiative in your domain expertise

100. Case studies about your expertise being applied in different areas (i.e. for charity, research, trials)

How to use? 

  • Step 1. Work out what you are trying to achieve - industry visibility more broadly, profile building around domain expertise, profile building as a leader, career future proofing, a new job, or you simply want to change perceptions about you.

  • Step 2. Work out a sharing regularity that works for you. Many LinkedIn trainers suggest daily posting, but I believe that if you are doing it right and getting high engagement every time you share, daily posting is not only not necessary but has the potential to do your brand damage as people wonder when you find time to work. Instead work out a pattern that works for you such as once or twice a week. Most of the women I work with are already incredibly busy. We don’t need more to do. We simply need to prioritise the things that work the best.

  • Step 3. Plan out the next month in advance. Start with low hanging fruit ideas - the easy wins such as an event attendance, a project launch, something going on in your life that you can leverage for work. Progress to things that further your brand and career aspirations. You might want to even sketch out notes and ideas more fully once you've picked your ideas, to give yourself a head start.

  • Step 4. For the super organised, plan out 12 months in advance. Just topic ideas to start with, and flesh out actual content closer to the date.

  • Step 5. Mix it up. Avoid sounding like a squeaky wheel with nothing positive to say, or a broken record stuck in the same groove. Instead, try different styles, different tone, different types of post.

  • Step 6. More of a proviso really. Keep it professional. Post for the opportunities you want, not the opportunities you have. Avoid photos or language that will damage your professional brand and reputation at all costs. If in doubt, get a second opinion. You never know who is looking.

There is a saying “fortune favours the well prepared”.  

The same principle applies on LinkedIn. With a little bit of planning and a schedule that includes 2 x posts per week for 12 months, this list has you covered! 

Let me know how you go! 

Amanda Blesing, Executive Coach

Amanda Blesing, Executive Coach

  • Amanda Blesing works with Executive Women to help them build their brand

  • Profile building, executive branding & becoming more visible can be exhausting if you don't know how

  • 12 month profile building programs available now


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#womenofimpact #SelfPromotionMatters #LinkedInImpact


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Three Signs your LinkedIn Profile Sucks

Okay, lets be honest, the quality of your LinkedIn profile is pretty subjective. Some people like to provide broad brush strokes, others go into detail.  Some write in the first person, others in the third – although in my (subjective) opinion that’s just a teeny bit creepy and states out loud that you may not have written your bio yourself, or perhaps you haven’t really stepped into your own authority  i.e. “owning that shit”. The upper rungs of The Ambition Revolution program help women to step up, speak out and take charge. Writing in the first person, owning your own opinions and taking responsibility for your expertise is an important component. 

Your LinkedIn profile is an increasingly powerful tool in your career advancement tool kit for both professionals and entrepreneurs.  Back in 2011 industry pundits were predicting that in just 10 years you wouldn’t be asked to send in our CV anymore when applying for work – but instead relying on online tools such as LinkedIn.  

And while there are some valid arguments about lack of privacy, personalisation and ownership – I’m pretty sure that agile and progressive online platforms will work their way around those sorts of issues in the future, perhaps providing degrees of privacy that enable you to upload more sensitive data and send that more private link when applying for work.

In terms of personalisation and colour – if you use a recruiter then any personalisation is all stripped out anyway whether you like it or not.  Plus with moves in the diversity space for recruitment processes to eliminate our natural human propensity for unconscious bias (and that wonderful blind audition orchestra case study used as leverage)  I suspect this concern is old school thinking as we move to level out the playing field anyway.  

Loser

So here are three signs your profile is working against you, not for you, and a bunch of tips to get you thinking about how to amend.

1. Somehow, randomly, a recruiter finds you the good old fashioned way i.e. personal referral – and in the course of their conversation with you says,

“based on your profile you’re obviously not in the market for a job”(!!)

WHOOPS!  Even if you’re not actively looking for work, LinkedIn is a perfect positioning tool you can leverage to enhance your credibility within your current organisation. If done right your profile has the power to position you as an expert and gain you industry credibility - almost instantly.

2. You invite people you know to connect and they “ignore” your invitation – even when you send a 2nd and 3rd reminder.  Okay so that might be a bit of a dramatic interpretation – but if your profile is scaring people off, then you need to do something about it.  I’ve written previously about the 6 Signs That you need to Take your Personal LinkedIn Strategy Far More Seriously – well the same principles apply here.  Get a professional headshot done, update your profile with your expertise, get recommendations, gain endorsements and get connected. Too few connections might feel safe and secure to you, but in this hyper connected world it spells “loser” and you didn’t even know it.

3. You appear on page 2 of the LinkedIn search results amongst your connections – even when it’s your area of expertise!

Where’s the best place to hide a dead body?
Page 2 of Google (LinkedIn) results.

Yet the irony is, if your profile is actively working against you, it might be better if you feature on page 2 or 3 of the LinkedIn rankings. The principle of that old Google joke applies in LinkedIn.  If, when you do a LinkedIn search for the key things that you are good and you don’t appear anywhere near the top, you definitely need to take a moment to reflect.   Are you trying to bury yourself on page 2?  Or are you ready to “shine” and be listed on page 1?  If it’s the latter, simply do some SEO work on your profile and you can remedy that in a few minutes. 

So if you are reading this article and feeling at all uncomfortable about any of the points listed, its time to get busy. A LinkedIn facelift might be time consuming but it’s definitely worth it in the long run. A good profile can put you in the running of career opportunities that you might not find yourself and get you positioned as an expert in your field - all with minimal outlay by you.

Vive la révolution! #ambitionrevolution

AmandaBwhitebgcropped.jpg
  • I am the creator of The Ambition Revolution – the science and  art of amping smart and savvy. 

  • I mentor ambitious professionals to ensure they remain strategic, agile and focused on the bigger game. 

  • I also work with organisations who are trying to increase the profile of women in leadership, but struggling to do so.


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Three Smart Ways to Create Your Own Reality that Aren't "Woo Woo"

"Create your own new reality."

I hate the phrase. It jars, it sounds a little woo woo and  ........... (here's the kicker) -  you not only can, but probably should.

But for those of us who have been raised on a steady diet of waiting -

creating  your own new reality might be something that you believe is suitable for entrepreneurial types, extroverts and other people.  So  perhaps the following examples will show you that it's also right for you.

Women, socialisation and why it might hold us back

Creating your own reality -  takes energy and time and a propensity for thinking out side the square. It requires people to regularly not do things the way they've always been done. It requires a tendency to bend the rules, deal with uncertainty and cross over blurred lines. As women though, we've got a bunch of socialisation that sometimes gets in the way of thinking this way. 

“Both men and women suffer from it in different ways, but it does affect both sexes .......... With women they are more likely to be afraid of success – as well as failure – because they sense there will be a price to pay in other parts of their life. ...........  With men it is more ‘fake it, until you make it’. They think the syndrome is part and parcel of work life and they tend to push through it.” According to behavioural change consultant Suzanne Mercier

It doesn't have to be this way

In recent years I’ve come across three instances of highly successful women creating their own new reality.  Not only were they also successful in achieving their goals but the strategies are realistic, practical and provide us new ways of solving old problems. Each of them challenged my own beliefs about what was probable and what was appropriate. Yet each of these ideas excited me about what was possible.  In fact, these examples were part of a critical turing point in my own thinking -  that taking an active and participatory role in creating your own success, is not boasting, is not only desirable but in fact, mandatory for anyone with a skerrick of ambition.

  • Example 1:  I met a Life Coach and she had just been integral in winning one of her clients the Telstra Business Woman of the Year Award.  You guessed it. This super smart client in the wellness sector wasn’t leaving things up to chance but decided to tackle the rather daunting process with a coach who focused on confidence, accountability and the language of the business world to keep her in the running and make the effort worthwhile.  
  • Example 2:  Some years back a peer was appointed in a marketing capacity for an organisation -  and her main responsibilities for the year were to ………… (wait for it)...... help the female CEO win the Telstra Business Woman of the Year Award.  Once again, this smart and strategic CEO acknowledged that her skill set lay in running a company, not winning awards or objectively talking about her own great work.  Therefore she employed someone to tackle the task on her behalf.  
  • Example 3: I met an author in the final stages of publishing her first book.  Her strategy included forsaking her speaker fee at several rather large conferences in return for the organisation who had booked her to speak, purchasing books for all delegates – as presales.  And the purpose?  To help this smart and strategic new author reach #1 on the New York Times Best Seller list more easily.

For a list of possible Awards for you to nominate for, click here (as at 24 July 2015)

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Stop being busy and start being strategic

My best ideas never happen when I'm busy at work in front of the computer. In fact they always happens when I'm relaxed and taking a break from work.  If organisations were smart they'd realise this and instead of keeping their staff so busy running in and out of meetings, they'd insist on quiet time, reflective time or reading time. But I guess that the productivity of quiet time is hard to measure and introduces a whole new topic of trust (or lack there of) ...... and that's a subject for another day.  

There's a bunch of science on the immense power of down time, reflective time and mindfulness,  so I can't emphasise how important it is for us to stop valuing being incredibly busy and instead start working smarter -  allowing space and opportunity for creating your own reality.

Here are a few really easy examples you might try in the first instance:

  • Find a mentor or coach to help you work out what's important to you and to keep you accountable and focused on big audacious goals,
  • Pay an expert to write of your CV or LinkedIn profile,
  • Pay a marketing expert to write your media kit, or do your web strategy,
  • Many business leaders use ghost writers when they publish or have staff who handle their personal social media platforms.

Let's see the wood between the trees

So if you’re feeling stuck or frustrated in your role,  maybe you’ve been pidgeon holed in a career path and can’t see the woods for the trees. Possibly you’re even wondering why no one has noticed how well you’ve been working or why no one has pointed out that your inner potential runneth over.  You could wrestle with the issue all on your own, or you might choose to hire a mentor or a career coach to help you get there faster and more easily.

Vive la révolution!  #ambitionrevolution

  • I am the creator of The Ambition Revolution – the science and  art of amping smart and savvy. 

  • I mentor ambitious women and men to ensure they remain strategic, agile and focused on the bigger game. 

  • I also work with organisations who are trying to increase the profile of women in leadership, but struggling to do so.

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months