Linkfluencer

Hot 100 ideas for LinkedIn posts to help you spend more time on the things that matter most

"Who would want to listen to little old me?"

"Everyone else seems so much more articulate than me!"

"It’s all been said before, why would I bother?"

Amanda Blesing, helping you stand out for all the right reasons

Amanda Blesing, helping you stand out for all the right reasons

When it comes to sharing and creating content for LinkedIn I’ve heard every excuse in the book. I've probably even used a few of then myself!

But because the platform is highly professional and so very easy to leverage, many of the busy executives I work with end up choosing it as their profile building platform of choice.

Initially they might be tentative, but after a while they get the hang of it and ……… then they don’t seem to be able to stop!

Plus, over time, their results are phenomenal. I've had clients get content picked up by international publications, land new roles in different areas, be invited to speak and participate on panels, and even win Awards, simply by consistently and strategically sharing on LinkedIn throughout the year.

EAT, SLEEP, POST, WORK, REPEAT

As with anything, after a while you run out of fresh ideas. It can feel (and look) like you are just repeating yourself over again. If you’re always sharing the same style of content, you run the risk of your audience switching off and thinking you don’t have anything of new or of value to add to the conversation.

DIVERSITY WORKS, BECAUSE OF DIVERSITY

To prevent this from happening to you, I’ve created a list of 100+ hot and different professional post topics, suitable for busy executives, sorted and categorised to help you mix it up even further.

Categories such as

  • Around the office (under the hood)

  • Personal career moments

  • External positioning/visibility

  • Your leadership brand

  • Your sector and

  • Your domain expertise

No more excuses, because you don't know what to say any more.

No more worries that you will sound like a broken record.

Far more confident and consistent profile building towards an exciting future you are co-creating for yourself.

AROUND THE OFFICE (under the hood) - giving people a sneak peek into what it’s like to be professional you

1. Reflection - day in the life of a (insert your job title)

2. Day in the life of your team or key staff member

3. One year reflection

4. Three year reflection

5. 10 years at the company reflection

6. Acknowledging key staff who are celebrating milestones

7. At your desk daily reflection/insight

8. Anticipation - what’s on the horizon for the next 90 days?

9. Acknowledging special days or diversity initiatives such as Diwali or other

10. Pan around the office photo collation - here’s what we do at company XYZ

11. Progress report on ongoing project or initiative

12. Research release

13. Report/whitepaper release

14. New partnership agreement

15. Key project milestone acknowledgement

16. Memory share - one year on, reshare or repurpose something you’ve shared previously, and reflect on progress or what you’ve learned subsequently.

17. Strategic planning day or offsite reflection

18. Guests coming to your office

19. Office tour - i.e. video

EXTERNAL POSITIONING - taking advantage of your visibility plan - speaking, attending, Awards, networking, meetings, board meetings etc

20. Pre speaking/panel gig - advance notice event promotion

21. Pre speaking/panel gig - advance notice I’m speaking on topic XYZ

22. Pre speaking/panel gig - what problems or challenges my topic solves

23. Pre speaking/panel gig - excited to be sharing the stage with (insert co-speaker names)

24. At the event - action shot of you on stage speaking

25. At the event - the standard event group shot

26. At the event - in front of event signage

27. Post event - what I spoke about at the XYZ event

28. Post event - who I met at the XYZ event and why that’s significant

29. Attending events, training, conferences & trade shows where you’re not speaking

30. At the event - photo collage - PPT slide, group shot, room shot (key learnings)

31. At the event - my notebook at the event with 1 x key learning

32. At the event - name badge or other event collateral photo

33. Post event - 90 day action plan based on what I learned

34. Post event - it’s been 100 days since the XYZ training/event and this is the result

35. Post event summary report - 3 things I learned at the XYZ event

36. Attending book launches relevant to your industry or career - photo of you and the author

37. Attending meetings at other venues

38. Board or Advisory council meetings

39. Committee meetings actions and outcomes to acknowledge contribution of participants

40. Attending Awards ceremonies and gala dinners

41. Re-shares of others who post or write about you

42. When featured/mentioned in the press or media, podcast, radio interviews

43. Out and about with business travel

PERSONAL CAREER MOMENTS - lessons learned, where you find your inspiration, career highlights and excitement

44. Resignation or Moving on

45. Promotion or plum assignment announcement

46. 1st 100 days in the role

47. 1st year in the role (3 years, 5 years, 10 years)

48. Previous year in review

49. Toughest moment in the last year - reflection

50. Toughest moment of career - reflection

51. Vulnerability post - I used to be crap at XYZ and here’s how I plan on improving/have improved

52. Tried something new - here’s what I learned

53. Gratitude and acknowledgement to key sponsors, champions or mentors

54. Gratitude and acknowledgement of key staff

55. Doing the juggle - work life balance ideas

56. Family wins or achievements i.e. child graduation, significant other major achievement

57. Own university or study graduation

58. Volunteer project progress, win or achievement

59. Hobby win, achievement or progress - use it as a metaphor for work and leadership insights

60. Books that helped me in previous year

61. Reading list for future year

62. Podcasts that helped me in the last year

63. People who have inspired me in the last year

64. When nominating for an award

65. If/when named as finalist for an award

66. Excitement and gratitude when/if winner of the Award

LEADERSHIP- best practice or current theory in leadership, summarised research, helpful resources, newsworthy articles aligned with your leadership brand

67. Leadership best practice insights

68. What you’ve learned about leadership since leading

69. Latest research on leadership in your industry or more broadly (i.e. HBR article, Gartner, McKinsey etc)

70. Celebrating great leadership in your industry or more broadly

71. Celebrating and/or creating great culture as a leader

72. How to be a better leader

73. Celebrating diverse leadership

74. Case studies about leadership learnings

75. Leadership quote that inspires you (can I challenge you to dig deep and quote women as well?)

76. Leadership mistakes to avoid

YOUR SECTOR- what’s going on in your industry or sector? News, insights, updates, research, future opportunities or risks

77. Calling for change in your industry

78. Crowd sourcing solutions from the LinkedIn crowd in your sector and beyond

79. Your sector best practice insight

80. Latest research in your sector or more broadly

81. Celebrating/acknowledging star performers in your industry

82. Industry case studies that inspire you

83. Eye popping statistics or insights from research in your industry sector

84. Mistakes this sector makes

85. Future trends in the sector

86. Opportunities for the sector

87. What can we learn from other sectors

88. Innovative ideas in your industry

YOUR EXPERTISE - what’s going on in your area of expertise? News, insights, updates, research, future opportunities or risks

89. Latest research summary regarding your domain expertise

90. Latest news that will impact those with your expertise

91. Your own thought leadership around your domain expertise

92. Best practice in your domain expertise

93. Changes in practice

94. Celebrating and acknowledging best practice

95. Calling for change in your domain expertise

96. How to get better at (insert your expertise)

97. How to avoid common (insert your expertise) mistakes

98. What this discipline can learn from other disciplines (cross pollination of expertise)

99. Calling for contributors to an article/project/initiative in your domain expertise

100. Case studies about your expertise being applied in different areas (i.e. for charity, research, trials)

How to use? 

  • Step 1. Work out what you are trying to achieve - industry visibility more broadly, profile building around domain expertise, profile building as a leader, career future proofing, a new job, or you simply want to change perceptions about you.

  • Step 2. Work out a sharing regularity that works for you. Many LinkedIn trainers suggest daily posting, but I believe that if you are doing it right and getting high engagement every time you share, daily posting is not only not necessary but has the potential to do your brand damage as people wonder when you find time to work. Instead work out a pattern that works for you such as once or twice a week. Most of the women I work with are already incredibly busy. We don’t need more to do. We simply need to prioritise the things that work the best.

  • Step 3. Plan out the next month in advance. Start with low hanging fruit ideas - the easy wins such as an event attendance, a project launch, something going on in your life that you can leverage for work. Progress to things that further your brand and career aspirations. You might want to even sketch out notes and ideas more fully once you've picked your ideas, to give yourself a head start.

  • Step 4. For the super organised, plan out 12 months in advance. Just topic ideas to start with, and flesh out actual content closer to the date.

  • Step 5. Mix it up. Avoid sounding like a squeaky wheel with nothing positive to say, or a broken record stuck in the same groove. Instead, try different styles, different tone, different types of post.

  • Step 6. More of a proviso really. Keep it professional. Post for the opportunities you want, not the opportunities you have. Avoid photos or language that will damage your professional brand and reputation at all costs. If in doubt, get a second opinion. You never know who is looking.

There is a saying “fortune favours the well prepared”.  

The same principle applies on LinkedIn. With a little bit of planning and a schedule that includes 2 x posts per week for 12 months, this list has you covered! 

Let me know how you go! 

Amanda Blesing, Executive Coach

Amanda Blesing, Executive Coach

  • Amanda Blesing works with Executive Women to help them build their brand

  • Profile building, executive branding & becoming more visible can be exhausting if you don't know how

  • 12 month profile building programs available now


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#womenofimpact #SelfPromotionMatters #LinkedInImpact


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Social Influence & Social Persuasion - New Leadership Expertise

My big word for the year is IMPACT. As such, this blog is part of my 'client branding series' designed to give clients an extra advantage. 

The article in the link below is particularly useful if you want to proactively, strategically and deliberately promote your Executive Brand via LinkedIn. And the Gold Standard of Executive Branded is definitely deliberate, proactive and strategic - along with being future focused. More on that below.

Is bigger better?  

The average CEO has 930 connections on LinkedIn. A well connected, future focused, socially apt C-suite executive has many more. And given that social persuasion, social influencing and personal brand are now defined as new areas of leadership expertise, being perceived as well connected will imply some level of competency. 

However, bigger is not always useful if your engagement level is low (i.e. no-one engages with what you share). But at a cursory glance, it's one of those 'social proof' metrics - 'You have lots of connections ergo you must know what you are talking about'. And you never get a second chance to make a first impression.

THE FUTURE OF WORK

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According to Stephane Kasriel, CEO, Upwork, and co-chair of the World Economic Forum, Council on the Future of Work, Gender and Education, the majority of work in the future will be freelance. Portfolio type careers will be the norm. Almost 50% of millennials are now freelancing anyway and some of the biggest companies are seeing this as a great opportunity to attract talent.

So what does this mean? If you have consultancy, freelance or leadership aspirations then mastery of Social Persuasion tactics and personal branding will be the differentiator that sets you apart, and having a larger audience to engage with will definitely help as you

  • back yourself, sell yourself and articulate your expertise in language that employers/hirers value and understand.
  • learn to stand out in a competitive marketplace, for all the right reasons.
  • let go of hiding your light under a bushel and expecting others to tap you on the shoulder.
  • self promote in a way that beats the bias

And executive branding and LinkedIn can help you do just that. 

CHANGES ARE INEVITABLE

LinkedIn is going hammer and tongs with updates at the moment. The forums are awash with algorithm changes, technical glitches and more.  This is not the first time, nor will it be the last time. Change is inevitable and the pace is likely to become even more rapid.

At time of writing there are issues with invitations, changes to the way posts are assessed and buggy issues with messaging.

Where this is likely to impact you is in creating engagement with your shares.  So if engagement rates do drop don't give up. 

Keep investigating, tweaking and adjusting to work out a repeatable plan that helps you position yourself, engage with others, showcase your thought leadership so you stand out from the crowd more easily.

Here is a link to my latest advice for clients on LinkedIn. The insights came from a small group who attended my January 2018 LinkedIn Mastery Workshop. 

Seven New Insights for those Building their Brand on LinkedIn - Read more

 

CURIOUS ABOUT FUTURE LINKEDIN MASTERY WORKSHOPS?

I ran a LinkedIn Mastery workshop in January 2018 in Melbourne for a group of consultants to help them get more bang for their buck when self promoting and marketing on LinkedIn.  I now have a waiting list for others interested in attending a workshop in each of Sydney and Brisbane. Another workshop in Melbourne is also in the pipeline. 

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Ideal for those who -

  • have leadership aspirations and want to master the art of social engagement before it gets too late
  • are consultants or freelancers who need to create a pull strategy to draw in potential B2B clients
  • feel like they are hitting their head against a brick wall, because "nothing works anymore!" 
  • are curious about the latest tactics and impact of algorithm changes in 2017

If you would like to be added to the list, drop me an email with your contact details and location. 

Let's create a movement, not a ripple!

Have a fabulous February.


Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing #LinkedInLove #LinkedInLife #LinkedInMastery #LinkedIn

 

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This article is part of my brand building series to help my clients create a movement, not a ripple. If you'd like to learn more, drop me an email below.

 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

How to Be a LinkedIn Ninja - 10 levels

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  • Still unsure about how LinkedIn really works?
  • Need help letting go of your training wheels and getting more confident on the platform?
  • Just maybe you need to aim for LinkedIn Ninja status - executing bold, audacious LinkedIn connection, engagement and positioning tactics with grace and effortless ease.

Here are some typical LinkedIn profile types and behaviours to avoid so you gain mastery more easily.

Which profile type are you?

1. The Naysayer – totally in denial about the platform. You refuse to sign up for the platform, and criticise/judge those who do actively engage.

As unbelievable as this sounds, there are people out there who have yet to buy the LinkedIn dream. But as you’re reading this on LinkedIn I’m guessing you aren’t one of them!

What would I say to those who haven’t bought the dream yet? Social selling is a skill that is becoming increasingly more important. With flexible working arrangements, remote teams and globalisation of customer bases and followings, you definitely need to be able to persuade, influence and sell you and your ideas, both face to face AND online. LinkedIn is a great training ground and enables you to do this efficiently, smartly and affordably. Be there or be square. Don’t miss the boat.

2. The Loser - you have less than 100 connections, you’ve never heard of the 500+ connections unwritten ground rule and it’s obvious you’d really rather not be on LinkedIn.

Time to switch up your thinking. Start strategically connecting on a weekly basis – up, sideways and down – and with your future career goals in mind. Also, don’t forget to sync your mobile and/or your email device as a quick hack. Crack that 500+ barrier sooner rather than later.

3. The Near Enough is Good Enough - your profile pic is a selfie, or a glamour shot, or it looks like you cut your significant other out of the photo in a rush, and any of your LinkedIn activity is by happy accident rather than by design.

If you think of LinkedIn as a high end department store window display, that might help. In that window display you want to have next season's fashions on show. Not last season’s stock or end of line run-outs.

So how does that impact your LinkedIn profile? Your profile pic needs to be you on a good (and professional) day at the very least. And if you’re really serious about this, do invest in a photo-shoot done by a professional with your aspirational career goals in mind. Your profile needs to be pitched for the job you want, not the one you have.

4. The Behind the Times - you think of your profile purely as an online CV, and not even a very good one at that, and you’re playing a passive waiting game

A few years back the pundits were predicting that LinkedIn would replace the CV. And we’re seeing that right now, with some organisations providing interview panels with LinkedIn profiles only, not CVs, to help with candidate selection.

However, as the candidate, LinkedIn also enables you to demonstrate so much more than a regular CV, with the three tools of Executive Branding - presence, personal branding and positioning. For those aiming for LinkedIn Ninja status, go beyond the notion that LinkedIn is an online CV and focus more on carving out a powerful Executive Brand instead.

5. The Cheer Squad - you limit your involvement to random 'thumbs up' and 'great article' comments, and you wistfully observe others who are more confident expressing their opinion.

This is particularly relevant to those in the business of creating a movement. Quite possibly The Cheer Squad activities provide a great training ground, but you’ll need to move onto commenting, sharing and publishing sooner rather than later, or your movement may end up being more of a ripple.

6. The Stalker - you passively read articles and view profiles in the background, maybe even with your identify hidden.

Given the importance of trust in building meaningful on and offline relationships, stalkerish behaviour will undermine trust. 

As Lao Tzu said

"He who does not trust enough will not be trusted."

Obviously there are some situations where protecting your identity is paramount. But in most circumstances, being more overt will help build trust more easily.

If you are in the business of leading, then as Jesse Lyn Stoner reminds us

"People follow leaders by choice. Without trust, at best you get compliance." 

7. The Now You See Me, Now You Don’t - where you are super active in fits and starts, but when work gets busy you are least in sight. You try anything once or twice but with no plan, no system and no strategy.

You’ve probably heard of visibility as part of a career strategy. This is where you need to ensure you are seen and heard by decision makers inside and outside the business to ensure your own career progression. Well it works the same online. In a nutshell, if people can’t see you, they’ll forget about you more easily. Remember the rule of thumb ‘consistency trumps frequency’, stick a weekly LinkedIn visibility appointment in your calendar and you’ll be fine.  

8. The Squeaky Wheel – you’re on a mission with a cause with articles you like, share and publish clearly articulating a problem set, but never offering solutions.

Just like the boy who cried wolf, you want to make sure that people stay tuned into what you have on offer. It’s great to critique, but even better if you can then back that up with painting a picture of the future that others will want to inhabit. Unpack your key messages in multiple ways, to ensure you don’t sound like a broken record. Share positive and aspirational messages also, to ensure you don’t get a reputation as as ‘The Department of No’.

9. The Dominator – where you dominate the feed morning, noon or night, leaving others wondering when you fit work in, and you yourself begin to wonder why your post engagement is dropping.

Stop being busy, start being strategic. Think about how someone already super successful in your industry would typically behave on LinkedIn and emulate. If people start believing that all you do is sit on LinkedIn all day, you’re defeating the purpose and appearing desperate rather than successful. Bashing someone over the head with an idea, won’t make them believe in it any faster. In a nutshell, entice people in and leave them wanting more.

10. The LinkedIn Ninja – aka Linked-Ninja - you have fine tuned your social selling abilities and execute them effectively, efficiently and with effortless ease. You understand that LinkedIn is predominantly about building engagement, trust and rapport, so all your efforts are nuanced, coordinated and graceful. By way of metrics you’ve got;

  • A top 1% viewed profile in both your industry AND in your network,
  • A social selling index of 90% (check it out www.linkedin.com/sales/ssi/)
  • 3000+ connections with a repeatable plan for both engaging with those connections and growing new connections in the direction of your goals
  • Your average viewing rate on shares = 3000+
  • Your thumbs up rate on shares averages 50+
  • You have an average of 300+ viewing/eyeball rate on articles published
  • Your activity is all branded or themed and in alignment with your long term goals
  • Most importantly, you have a game behind the game – a long term goal that you hope to achieve with LinkedIn as just one part of the plan. And for the LinkedIn Ninja you are achieving in all those other areas of your life as well.

It’s a wrap!

Don’t mistake the map for the territory. Person to person connection and networking should still make up a significant part of your plan.

And here's wishing for you to achieve LinkedIn Ninja status with ease.

Share if you dare! And help a friend achieve LinkedIn mastery more easily.

And here are a couple more articles you might also like

___________________________________________________

 

  • Amanda Blesing is a speaker, mentor, trainer and thinker on all things Executive Brand
  • She has accidental LinkedIn Ninja status and helps busy experts and executive women to avoid making the same mistakes that she did!
  • Sign up for weekly inspiration straight to your inbox www.amandablesing.com

 

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership #executivewomen #careerfutureproofing

 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

8 Signs & Symptoms That You Have the Linkfluenza Virus

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If you're reading this, you already know that LinkedIn is incredibly 'in' right now for those wanting to fast track career progress. The platform not only allows you to put up a shop front window for 'brand you' that should keep you top of the pops 24/7 while you sleep, but it also enables you to make great connections, build relationships and position yourself while you are sitting at your desk pretending to work.

But we reckon that there is something sinister doing the rounds on the platform. Maybe it's the new roll out since Microsoft took over. Or maybe it's simply that the number of people signing up to LinkedIn is still growing exponentially and it's feeding the beast.

However, the signs are all there and the following is a collection of symptoms that we've lumped together that indicate one thing - and that's that you have caught a bad case of the dreaded Linkfluenza virus.

SIGNS & SYMPTOMS of LINKFLUENZA

If you tick yes to one or more of the below list then you'd better go see your doctor and get the antidote! ASAP.

  1. You spend more than one hour per day on LinkedIn when it's not your job and you worry when you simply don't have enough time in your day to do more

  2. You refresh your posts over and over again to check how many likes you have on your last share 
  3. You rate yourself and measure your own success by how many connections you have (or don't have)
  4. You get sent to LinkedIn jail every now and then when you are emailing people, and when you log back in LinkedIn asks you if you are a bot
  5. You know all the rules about keeping out (and getting out) of Linkedin jail because you've been there quite a few times!
  6. Your connections on Linkedin mean more to you than your real life business connections - or worse your family!
  7. You feel anxious and have withdrawal symptoms if you can't access LinkedIn for whatever reason
  8. You are always going in to see who has looked at your profile and you've been known to double check your own profile settings if you have no new profile views in a 24 hour period.

Don't mistake the map for the territory. Linkedin is a cool and awesome business and networking tool. It's an even more powerful tool for those who have consultancies. But LinkedIn isn't life. And if you ticked yes to one or more of the above then we suggest that you'd better go out and get one (a real life that is). 

If you liked this article - please share!

And if you've identified any other signs or symptoms or maybe even a cure, please comment below. Let's help our fellow Linkfluenza sufferers sooner rather than later.

_________________________________________________________

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  • This article was jointly written by Amanda Blesing and Russell Boon, both of whom have become accidental LinkedIn ninjas.
  • Hand on heart, we've each suffered from Linkfluenza at various stages.
  • Don't panic - it is treatable.

 

Liked this? Here are some more

 

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Effective & Efficient LinkedIn Formula for the Time Poor

One of the biggest issues I'm asked about is how to leverage LinkedIn effectively and with only a small amount of time. You've seen my profile and know that I went from 1k connections (acquired mostly by happy accident) in 2015 to almost 9k connections in 2017, mostly by strategic design, so it's a fair assumption I know quite a bit about LinkedIn. In fact, my livelihood depends on me knowing how to be effective and efficient on LinkedIn - so you'd be right.

But back to you -  with the end of financial year (EOFY) looming, I'm guessing that right now you are head down, bottom up, forgetting to fly the flag for brand you despite knowing you should. 

And while LinkedIn is definitely a far more strategic brand you flag flying option than Facebook, it can still be an absolute black hole when you don't really know what activities count. So to help you avoid the black hole of wasted time, or worse, becoming invisible inside and outside your business during the EOFY busy patch, here is my best advice.


Minimum Effective Dose

Do you remember some years ago when Tim Ferriss published the Four Hour Body? In the book he popularised the idea of the Minimum Effective Dose (the MED). The MED is the minimum amount you can do to achieve the required outcome - not too much, not too little, but just right. A bit like the Pareto Principle where you spend 20% of effort to achieve 80% of the result.

Well I believe you can apply the same on LinkedIn. Yes there will be times when you do more, but if you're about to hit up against the EOFY with major project deadlines along with KPIs for both you and your staff under review - then the MED is exactly what you need right now.

There are two things to do before you start - 

  1. Make a diary appointment with yourself once each week for just 15 minutes at a time when most of your ideal target market is likely to be on LinkedIn to do your LinkedIn MED work
  2. Then in that time, implement the 5:3:1 routine detailed below.


Quick and Easy LinkedIn Visibility Hack - as easy as 5:3:1


The focus of the 5:3:1 hack is tactical and practical with the goal to keep you visible and memorable for all the right reasons.  Remember that - visible and memorable for the right reasons. 

  • 5 - LIKE 5 things that others have shared such as articles/images, job changes or anniversaries that are aligned with your executive brand and/or from people you want to stay visible with
  • 3 - COMMENT on 3 items that people have shared in the main thread AND in groups. Make sure your comments are aligned with your executive brand or in groups where it's important you remain visible with
  • 1 - SHARE 1 article of your own (once again alighned with your executive brand) with a reflective comment about why this is important to your industry or to leadership more broadly.

Finally, it's important to note that the formula is based on the SWAG methodology (thanks Dan Klein)  - you know, the Scientific Wild Ass Guess methodology - balancing effort and impact.  Those activities that require more effort, if done right, can have greater impact so you need to do them less frequently. And those activities that require less effort, and are likely to have less of an impact, are more frequent.

Sound easy? It is! And then when you find yourself with more time you can play a bigger game.


Does 5:3:1 work for a consultant?
 

Absolutely, if you're a consultant and you find yourself overwhelmed with work, you can do the same but I'd recommend making a diary appointment with yourself 3 x per week instead of just once.  Plus I'd recommend that you Publish/Post one article per week in addition to sharing.   

Your goal? To get your LinkedIn profile working for you 24/7 while you sleep until such time as you find yourself with more time to spend, then be sure to go ahead and do more.

Effective&efficient


Effective AND efficient every time


Remember, anything is better than nothing, and an easy system or process that you do, is far better than a perfect system or process that you never do. But a 5:3:1 social media formula for being visible at the right time, right place, with the right audience, and the right key messages is both efficient AND effective.

Have fun with this! And let me know how you go.

Remember - smart and savvy truly is the name of this game! 
Vive la révolution!  #ambitionrevolution #executivebrand

Email me if you have a LinkedIn expert status success story you want to share with me.

Or get in touch if you need a help with unpacking and selling your expert status brand more skilfully.

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

5 Career Lessons for Women - from the online blogging world OR Linkfluencer Conference Highlights November 2015

Linkfluencer Annual Conference Highlights

Linkfluencer Annual Conference Highlights

In November, I attended the Linkfluencer Annual Conference hosted by Linkfluencer and run by Alex Pirouz.  While some conferences are theoretical and programmed to explore the problem - this one wasn't.  In fact, right from the get go we got onto practical, take home strategies that will help anyone to tap into and harness the power of LinkedIn better - particularly entrepreneurial and info-preneurial ventures.  

As some of you are aware - I've run or attended more conferences than most people have had hot dinners.  So I'm pretty picky when it comes to the program.

 

Thanks to the organisers for pulling together an awesome technical expert presentation team including Jeff Bullas, Robert Coorey and Andrew Wickham.

My one disappointment? No women on stage. I'm pretty sure that women are doing great things on LinkedIn and other social media platforms. Would have been nice to see that reflected on the stage too. While I don't want to rain on their parade (because it truly was a value packed event and the lessons absolutely invaluable), given that women are AWESOME at connection, socialising, communicating etc there would appear to be a natural fit with the power of social. Surely there is some woman somewhere in the social media world here in Australia who is doing great things?   Conference organisers need a check list when programming so they don't fall into that trap by accident.  (Note: since first publishing this on my blog organisers have already acknowledged that they are looking at this in preparation for next year.)

So what did I learn that might be relevant to those who work in professional roles?  Heaps!!  Let's extrapolate.

1. Blog before breakfast.
So you don't blog?  Don't worry. Same same, but different. This is not a new idea, but it is a great reminder - even if you don't blog.   The early bird catches the worm.  Many highly successful and powerful people wake early and get started on their work.  And according to Top 10 Career Lessons From Powerful Women on Forbes Magazine:

“Starbucks’ President Michelle Gass wakes up at 4:30 every morning to go running. (Former) Avon chairman Andrea Jung wakes up at 5. LongtimeVogue editor Anna Wintour is on the tennis court by 6 every morning before work. These women have realized that success comes easier when you have a jump on the day.”


So what are you waiting for? Set your alarm. Establish a routine. Beat the commute and get something substantive done and out of the way BEFORE breakfast. You might just surprise yourself at how energetic you actually feel.

2. Systematise, automate and outsource/delegate.
We know that systems and processes help mitigate anxiety and increase productivity. However sometimes human nature gets in the way and we get stuck in the rut of wanting to do it all ourselves. To keep highly productive it's time to regroup and ditch that thinking.

  • What can you eliminate that might be cluttering your thinking?
  • Or perhaps you feel negatively about so its an energy drain slowing you down?  
  • Or what else is simplynot getting done because you don't really know how to tackle it?  

Once again in that great article from Forbes on career advice for women and delegation:

“If you think of your career as a juggling act of various balls, ask yourself which of those balls are made of glass and would shatter if dropped, and which are made of rubber and would bounce back. Give away the rubber balls.”


3. Drop old school thinking about connecting on social media. 
If someone you don't remember invites you to connect, do your due diligence (vet their profile) but keep an open mind. Stay curious and consider how you both might be able to help each other - it's a new hyper connected world where joined up thinking, connection and collaboration are the way of the 21st Century. In the old world we were more likely to operate in silos and structures. Now openness and curiosity are queens. As we lookfor new ways to solve old problems we just might need to think outside the square.  

“Today, the lightning pace of change means you have to be ever-curious, always ready to learn and adapt to the new environment around you. Anne Sweeney, the co-chair of Disney Media Networks and president of Disney-ABC Television Group, describes herself as “driven by curiosity” because “it gets people excited” and “leads to new ideas, new jobs, new industries.” She says, “The smartest thing you can ever do is to constantly ask questions.” Forbes


4. Done is better than perfect.
Not a new idea by any means but obviously we all need constant reminding.  Don't let perfect be the enemy of the good!  Jeff Bullas showed us his first tweet. OOPS!! Not perfect!  He showed us his first blog. Another big OOPS - and another "not perfect". However these first steps were the beginning of him building an amazing social enterprise.   

So what are you procrastinating on right now because it's not perfectly polished? What projects, what new ideas, what initiatives are on the go slow because you are feeling like it needs more work?  Take a good look and then hit the "play" button.  You might be pleasantly surprised at the results.

5. The sooner you put scalable tools into place, the sooner you will grow. 
So how does this translate in the professional world?  Mentors, champions, coaches, sponsors, cleaners, VA's, outsourcing, systems and processes that free your thinking power up and allow you to keep growing -  and thinking bigger.  It's safe not to scale - but it won't get you very far very fast and in fact will eventually slow you don't.  Change gears and accelerate instead.

“Get comfortable with discomfort! And from there you will be far more effective”


So my question to you is - what can you do right now that will move you forwards?  What can you implement immediately that will help you execute your next bold audacious move?  Or what is the one thing you've been thinking about for weeks, but haven't yet done, that will land you the role of your dreams one day?  

And instead of thinking about it? Just do it.

Vive la révolution! #ambitionrevolution


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