branding

How to create career wins with 'on brand' LinkedIn posting

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Have you ever shared something on LinkedIn, only to watch it  ………. fizzle?  

Nothing. Nada. No real engagement.  What the!?!

Maybe it was …..

  • the latest piece of research on leadership or gender equity, or

  • a high profile event highlight, or

  • a challenger piece to shine a light on an industry problem.

Then for some reason it goes no-where and you wonder what’s going on.  What’s worse, you watch while someone else’s far more lightweight content seems to do far better.



IT TAKES PRACTICE

I didn’t have time to write a short letter, so I wrote a long one instead.
— Mark Twain


My own posting and publishing journey began five years ago.  I was terrified of sharing my opinion on LinkedIn, so I didn’t say much at all. If I did, it was a sales pitch, or someone else’s idea.  My brand? My voice? My results? Non-existent.

There had to be another way.

I then worked with a ghost writer (Claire) to help me build my publishing muscle.  She took me fromwoeful to world class in just a few months and helped me find my voice. 

Since then I’ve consistently shared content to inspire executive women the globe over. This helped grow my confidence and I'm delighted to announce I have finished writing my 2nd book - this time on self promotion for executive women (Invisible to Invincible) due out September. 

Obviously I've learned a thing or two along the way and key is that if this is possible for me, it’s also possible for you - and just takes practice.


CONSISTENCY TRUMPS FREQUENCY & EVEN "VIRAL"


Brand building via posting and sharing content is not just for influencers and experts, and doesn’t happen overnight. While viral might be the holy grail of growth hacking ….  quietly, consistently, quality content in alignment with your career goals will deliver raises, recognition and better opportunities in the long run.  

For the purposes of this article let’s look at content and the 7 Ps of producing consistently good, on brand, quality content that will help advance your leadership career – with easily implementable tips and tricks from influencers and experts.

1. Proof reading is going to be your new best friend. Not just for typos. That’s a given. This proof reading is for checking that your post has impact.  Content with no impact simply sinks to the bottom and no-one ever sees it.  #prioritiseforimpact 

2. What’s your Purpose? Does your piece of content fit with your long term goals? Is it in alignment with your leadership brand? If not, how can you make it more so?  Purpose is one of the three pillars of self-promotion – and one of the secret ingredients that help depress the Modesty Norm for executive women.  Check your content for purpose before you press play – and you’ll feel far better about what you’re doing plus it will deliver more bang for your buck in the long run. #onbrandonpurpose 

3. Does your content Pop visually and/or conceptually? Does your first line or opening sentence stand out? Is it dramatic enough? Does the opening line or image convey emotion? Does it entice people in to want to read more?  Consider #hashtags, 🤣s, @name, questions or challenges.  

Don’t start with sentences such as – "I was attending the xxx event today and this is what I learned".Instead start with a strong statement about what you learned, and then explain that you were at the xxxx event and that was the key takeaway from the speaker.   

According to Microsoft, the human attention span has dropped from 12 seconds to 8 seconds (shorter than a gold fish).  Grab attention with a powerful opening line so people are keen to learn more.  #replaceblandwithbold 

4. Is your language Powerful enough? Turn up the volume by doing the following

  • don’t start sentences with "so", "and" or "just"

  • remove passive language and weasel words

  • ditch things that make it seem as though you don’t have an opinion or you are hedging you bets.

Instead, back yourself, your ideas and your perspective.  Challenger posts with a strong voice, no holds barred and no hedging your bets, get far better results both in terms of views and also with people reaching out to want to learn more.  #ownyourownawesome 

5. Is your post Personal enough? Where is the context? What’s your perspective? Where is your voice? Can the reader get to know you?  No more hiding behind -

  • too much jargon

  • annual report rhetoric

  • formal sounding language that doesn’t flow

Making meaning and sense making are what your audience are craving – that unique intersection between your expertise, your experience and the things you are most passionate about.   When you are able to layer in your personal perspective you’ll do far better.  #findyourvoice 

6. Does your post Persuade? Do you provide a rationale and evidence, that helps people see your point of view? Why should we care? Be sure to explain the obvious so people don’t have to work for it. According to research, persuasion is said to be one of the top 10 leadership skills required in 2025. Start practicing now.  #learntopersuade 

7. Is your post too Passive? Make it obvious how you need people to engage and take action (calls to action). LIKE/COMMENT/YOUR THOUGHTS - Remember engagement is where it’s at - you want people to engage, converse. to contribute. Not only does engagement provide social proof but the algorithm loves it too and your post will do better. Make it easy, if not compulsory, to engage. #eliminatepassive

CASE STUDY
One of my smart 'n savvy executive clients had been buried in her organisation for many years. No-one outside the giant corporate remembered she existed professionally any more. She started sharing consistently, on brand, in alignment with her new career goals, even tailoring her posting towards the roles she was applying for. I'm delighted to announce that after 6 months she landed a phenomenal role with relative ease. How do we know her LinkedIn posting helped?  Because the interview panel all went to her profile several times during the recruitment process to check out and engage with her activity. 

BYO  Chair with Amanda Blesing Executive Coach Women of Impact.png


Many of my executive clients are leveraging LinkedIn to build their confidence and leadership brand.  Several have been picked up by international publications, others have been invited to speak or been considered for career opportunities as a result of this work. Did you know your LinkedIn activity also contributes to Award judging decisions? With a plan and some practice you can create a winning strategy too.


YOUR THOUGHTS?  Have you had a win with your LinkedIn posting and publishing? Or are you simply  getting nada, nothing ...... a fizzle? Drop me a note and let me know

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes 

Share if you dare, to inspire another woman somewhere!


 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Who is your mentor for 2019?

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Guess what I'm doing this holiday period?

Having a holiday! YAY

The other thing I'm doing is finishing book number 2.

Book 2 is all about the challenges that executive women experience with self promotion - and (super importantly) what they can do about it.

It's been a long time in the writing. My editor wanted to get it finished before Xmas. Great in theory, but ..... it simply didn't eventuate. 

So I'm using the quieter weeks in December and January to tick this off of my to do list.

There is a saying "fortune favours the well prepared".

So I'm highly prepared
✔️ Notes 
✔️ Reference material
✔️ 15K word draft already written
✔️ Editor & publisher on standby
✔️ Chapter outlines
✔️ Willpower 

But I know that willpower simply won't be enough.  It's the end of the year and I'm tired. My willpower is flagging. I'll need something else.

DESIGN BEATS DISCIPLINE
Science tells us that willpower is a diminishing resource and despite best intentions, even with the best will in the world, unless you place great structures around your big goals and ambitions, willpower alone won't be enough.

Just like a muscle, it can get worn out when over used.

Especially when it comes to self promotion - if you are tired and worn out at the end of the year, the last thing you might feel like is selling brand you.

Dan Gregory, speaker, commentator and acknowledged wit, says "design beats discipline." 

He goes on to explain that despite great intent and strong willpower people still struggle to do what they know they should.

For example, we know a lot about the link between exercise and being healthier and happier, yet many of us resist exercising.  

Design beats discipline - so be sure to design out temptation, distraction or failure points - 

  • you wouldn't keep Tim Tams in the cupboard if you were going on a diet

  • you don't order a delivery of Wine Selectors when you are doing Dry January 

  • and you don't stay in a noisy holiday home with lots of distractions and competing family obligations, and no daily word targets, KPIs or accountability measures, when you want to finish writing your book! 

SUCCESS IS NO ACCIDENT 
Why is it that we still believe that success is accidental? That we were lucky in some way, or that there were universal forces at play? Yet worse, when we miss a goal or deadline that we start believing that it's our fault, we're not good enough and asking "who am I to aim so high"?

Stop beating yourself up, feeling bad or giving up. Maybe it was that you were relying on willpower alone when you needed something different.

Instead, make your success your only viable option, by designing accountability, rigour and structures around your big goals and dreams to make them more easily achievable. 

With that in mind - what structures, designs and accountability can you put in place to help you succeed more easily in 2019?

________

CURIOUS ABOUT WORKING WITH ME IN 2019? 

The number one thing that nearly all of my clients have in common is that they have had an "aha" moment. 

They woke up one day and realised that they had spent most of their career making everyone else look good.  

But had forgotten to prioritise themselves.

If that's you, and you're wondering about how to do that in 2019, why not find out how I can help?

My January calendar is already filling up - click on the link for a sneak peek. 

FROM INVISIBLE TO INVINCIBLE IN 2019 

And maybe the gift you give yourself this Xmas, is a structured program that gives you a new burst of energy and impact for 2019!

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambitionrocks #success #career #executivebranding

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

🌺 9 compelling reasons why you need to attend the Palm Cove Women of Impact Retreat 🌺

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PALM COVE WOMEN OF IMPACT LEADERSHIP RETREAT
1 - 3 November 2018
  

Bookings and information in the link.

The grass is greener where you water it.
— Emily Culp, Chief Marketing Officer, Keds

Finding the balance between tackling big, hairy, ambitious plans and taking downtime to reflect, can be challenging for those with big career goals and even bigger roles. 

To help you make a better decision about whether this retreat is right for you here are nine compelling reasons why you need to make time to attend.

1. Priority #1 is YOU. Not in a self indulgent, lie around the pool, drop and flop way (although there will be time for that too), but in a way that helps you let go of the old, and get on with the new. It can be hard to find time when juggling perfectionism, likability and hard work along with family, friends and fitness!  Research tells us that women in particular are very good at making others look good, but forget to do the same for themselves.  This is the perfect opportunity to make you your #1 priority. 

2. Stop being busy, start being strategic. Did you know that only 12% of executive women in CEO or MD roles say they have a career strategy according to Korn Ferry? We'll take time to map out a plan for you, so you've got some idea of where you are going in 2019 and beyond. After all, if you don't know where you are going, how will you know when you get there?  

3. The amazing Alessandra Edwards is joining the facilitation team. Alessandra is in demand with medical professionals, C-suite Executives and high flyers locally and internationally. She is an expert in the DNA of Performance and she'll be helping us unlock the core elements of energy and focus to keep you firing at your best.  She works at the cutting edge of tailored health and wellness programs. This is truly the way of the future, and we are privileged to have access to her on the program.

4. Another amazing addition to our team is ABC Journo, Penny Terry, an expert in powerful communication. Penny will show us how good storytelling and communication skills are critical along the path to influence and can change conversations from outrage to empathy and inspire collaboration over competition, helping you cut through the clutter around a Boardroom table, in meetings, in presentations or in the media.

5. It's Palm Cove!  You'll have to relax and take time out, because you simply won't be able to help yourself. Why not stay a few extra days and chill?

6. The 5 Star Award Winning Alamanda Suites - on the beach and at the quiet end of town. Enough said. 

7. All your meals catered for by the famous Nu Nu Restaurant voted the 2015 Australian Gourmet Traveller and 2017 Good Food Guide Queensland Regional Restaurant of the Year.  Did I mention dinner under the stars on the beach one evening?

8. You'll make great connections with likeminded executive women. A great location to exchange ideas, inspire and be inspired and simply learn from others in similar situations. There is a saying "your network is your net worth".  But it's not about the number of connections, but the quality of your connections. You'll have time to invest in quality relationships while at Palm Cove.

9. Because you're worth it!  

10. Bonus tip - If you live in Melbourne, it will get you out of town for that pesky horse race.  Why not stay on a few extra days? It's an unofficial long weekend in Melbourne anyway and the Alamanda is holding the room rate for you for 3 days either side. 


Bookings via Eventbrite

  • Current clients and former clients receive a significant discount (or included in your 12 month agreement).

  • New clients most welcome - and the best bit? The full Retreat fee includes a 2 hour coaching session with me. Book in a 30 min one on one  phone call to learn more.

  • For anyone wanting help with a Twin Share room buddy, get in touch now. Accommodation rates held to 21 September 2018.


Bookings and information in the link.

#thrivenotsurvive #2018andBeyond #feminineambitionrocks #womenofimpact #womenofworthwin

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Perfectionism is a curse - especially when it comes to taking the stage

My first ever speaking gig absolutely bombed.

I was nervous

Amanda Blesing - speaking at Melbourne networking event #WomenOfImpact

Amanda Blesing - speaking at Melbourne networking event #WomenOfImpact

My new business depended on me being good

Plus I had hugely unrealistic standards & expectations.

After all, I had booked and briefed more speakers than most people have had hot dinners!

I felt like I needed to be better than best.

Spring forward 4 years and I’m speaking like a champion - more confident, more relaxed - and with much better results.

Perfectionism is a curse.

While we imagine it drives better performance, it can have the opposite effect.

It gets in the way of us tackling stretch opportunities.

And the stress can undermine your performance anyway

So what happened?

I learned to take it easier on myself - have some compassion and respect for both myself and my audience

I also learned that we don’t have to feel like we’re proving ourselves all the time

Life’s a journey not a destination

And it takes time to create a diamond.

9 times out of 10, you’ll get a better result when you let go of perfect.

So next time you put yourself out there into a stretch situation

Remember ....

No more ABBA “take a chance on me”

And far more of Kylie “[you] should be so lucky”!!

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

⚠️ BREAKING NEWS - 150 #CEOs held hostage in carpark for $800K ransom

⚠️ BREAKING NEWS - 150 #CEOs held hostage in carpark for $800K ransom

Now that I have your attention - last night I participated in the Vinnies CEO Sleepout.

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150+ business leaders sleeping it rough for the night to raise awareness and money to help break the cycle of poverty and homelessness.

Yes, you guessed it! We raised $800K in Melbourne alone. 

Thanks to everyone who donated so far. 

We imagine we live in the lucky country - but do we really? When so many people are doing it tough? Unless we make substantive changes, maybe we need to rethink our branding.

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Lucky for some, unlucky for many.

Women are particularly vulnerable. Not only are women more likely to retire under the poverty line, but are frequently the victims of domestic violence, which also can lead to homelessness. They are the hidden majority unfortunately.

IT’S NOT TOO LATE

>> Don’t despair! You can still make a difference right there at your desk. DONATE here https://lnkd.in/fcSpTTg

- donations still open to end of August

#leadership #CEOsleepoutAU #womenofimpact

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months