3. Don't be afraid of wearing colour - avoid all black and charcoal gray is definitely out for most women. Note my own photo has a black jacket but I have a white top underneath for a bit of a highlight. If I had my shoot again (and I will) I'll definitely be adding some colour or highlights.
4. Show your throat - don't wear a high neckline or collar. According to research this signifies trust. I guess the exception to the rule here would be if you were interviewing for a ski resort where the turtle neck is ubiquitous with style.
5. Aim for a V neckline shape - so if you are wearing a round/square top, pop a structured jacket over the top. The current shape of the LinkedIn photo window doesn't flatter the round neckline much, plus the stereotypes around leadership lend themselves to a more V shaped neckline.
6. Blend the feminine with the masculine - a structured masculine business shirt is also not recommended for most women pitching into leadership - blend the masculine with the feminine (structure & flow/yin & yang).
7. Accessorise with your role (and stereotypes) in mind - a little jewellery is perfect but nothing too dominating. The focus is on you, your leadership cred and building connection.
8. KISS - Steer clear of too much patterning or clutter. It can be distracting. It's you we want to get to know.
9. Makeup is highly recommended - and dress your hair before you go. Although, obviously you can use the facilities onsite if you need. Don't forget to ask the photographer to photoshop your pick of the images. Blemishes, spots, flyaway hair etc can all be managed for a price. If the celebrities do it, why can't you?
Bonus tip #10 - Be a poser - Angle yourself so your shoulders are on a diagonal, you are looking back at the camera and smiling. Smiling is great, likability is important. Don't be a afraid to try a range of poses. The pose that felt the most awkward and uncomfortable for me, was the one I ended up liking the best. It's not stupid. It's not egotistical. Everyone is a different shape and we all have different goals, so different poses suit different people.
My personal favourite is the arm folded/crossed. It works for me and has worked for a few of my clients.
Check out Helen , Nuala and Kathryn in their before and after shots. Phenomenal. (Well done to each of them!)