executive brand

What are you up to in May? Executive Branding & Executive Impact intro sessions

Self promotion can be tough for executive women. We're damned if we do, yet doomed if we don't. Research tells us that most of us aren't especially comfortable with it, and even when we get it right there's likely to be someone in the wings ready to cut us down to size - too loud, too quiet, too nice, too assertive, too lucky, tries too hard, too ambitious, not ambitious enough, too ....everything.

"Who does she think she is?" 

(Argh!)

Unfortunately, the social penalty for getting it wrong is even worse and can make you wonder if it's worth doing at all which then leads to a lack of confidence and hesitation about tactics that really work.

All is not lost.  Self promotion tactics and Executive Branding are all under the microscope during the month of May. And if you're at all curious about working with me these events are a must.

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BY INVITATION ONLY - limited to 12 places - and you're invited.

  • Sydney - 2 May 2018 from 5.15pm (FULLY BOOKED)
  • Melbourne - 11 May 2018 Morning tea from 10am (FULLY BOOKED)
  • Adelaide - 17 May 2018 from 5.15pm
  • Brisbane - 23 May 2018 Morning tea from 10am
  • WEBINAR - 30 May 2018 from 12.30pm

Book in via the links.

Yes these events sell out fast.  

So email to be put on a wait list for future events and keep your eye on the events page on my website.

Presence, Positioning & Personal Brand - take charge of the narrative before it takes charge of you!



 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

What can Executive Women Learn from the Cult of Celebrity and the "Celebrity CEO"?

Crafting a brand strategy for yourself as the face of your company is arguably as important as developing your company’s brand image
— Brant Pinvidic, Forbes

 

Cult of celebrity and the rise of the celebrity CEO - what can we learn?

Brand your way to success - executive branding is gaining traction

Brand your way to success - executive branding is gaining traction

  • We’re in an era demanding trust and transparency
  • Consumers trust individuals more than institutions
  • And reputation identified in the top 5 concerns for CEOs (2017 KPMG CEO Global Outlook report) 

Executive branding has become a thing!  

Modern, forward thinking, entrepreneurial CEOs and execs are creating huge followings online and it's delivering business outcomes.

Key learnings:

  • People trust people 
  • If you can’t be authentic don’t bother
  • You can provide far more value by being a “micro celebrity” than hiding behind the organisation you lead
  • Every entrepreneur is just one search term away from being in nearly every household in the world
  • It’s not a waste of time. It’s the cost of doing business in a modern, digital, globalised and increasingly complex environment, where people are looking for clarity & certainty, & follow those they identify with & trust

My question to you then is - is this simply smoke and mirrors? Or is it a legit part of the executive branding toolkit?

Would love to know your thoughts.

 

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Take charge of your own career narrative before it takes charge of you

There is a good chance that if you are not controlling your personal brand someone else is
— Erica Nicole Founder & CEO of YSF magazine

I couldn't agree more! 

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We all have a brand:

  • whether we know it or not,
  • whether we like it or not,
  • whether we want one or not.

But most of us don’t realise we have the right, skills or authority to do something about it!

Of course you do. 

It’s your life, your career and your future. And to quote leadership expert, Avril Henry,

"no-one cares as much about your career as you do, so do something about it."

So it's up to you now.

Take charge of your career narrative, before it takes charge of you!

For those serious about standing out and getting noticed (for all the right reasons) there are a bunch of things you can do which you can start reading about in the link  https://lnkd.in/fTRbNJA

>> Great reading for a sleepy holiday weekend ☕️🐣📖

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambitionrocks #executivebranding

 

Photography courtesy of Luis Ferreiro 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Dress for the job you want, not the job you have - even on casual Friday!

Because internal promotions rarely happen as the result of an interview - despite what you imagine.

In a world that is increasingly focused on appearance and personal branding, your image counts just as much as your impact.

Trivial maybe, but true for many.

Women and men.

Dressing professionally, and well, indicates that you take yourself and your career seriously.

It demonstrates respect for each of your work environment, your craft or expertise, the people you work with and yourself.

It shows that you are professional and that you value your own contribution.

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Does this mean wearing exclusive labels to work every day?

No.

But it does mean elevating your standards so your future aspirations and your current self more easily intersect.

#elevateyourpitch #elevateyourstandards #elevateyourbrand #leadingwomen #executivebranding

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Seven New Insights for those Building their Brand on LinkedIn

ALERT - RECENT CHANGES on LINKEDIN

Virality - the art and science of getting a post to go viral or trend via social media.

"I'm not a marketer, so why should I care?" ....... I hear you ask.

What get's seen and engaged with by many is what -

  • influences our decision making,
  • helps us form your opinions, and
  • drives our beliefs and behaviours

And if you're in the business of leading, influencing others or making a difference, you'll want be both seen and heard on platforms where your people are.

Does that always mean it's the best content that's seen? No. But the sharer knew (or accidentally tripped over) some of the rules of engagement, to make sure their content was seen and engaged with by many.

It's all subjective anyway. One person's share that (only gets) gets 10K views, maybe another persons viral or trending share.  So remember, it's not the size that matters, it's what you do with it that counts - how you leverage, take advantage of or re-utilise that same thinking, that really makes a difference.

Take charge of the narrative before it takes charge of you

If you're going to spend any time utilising LinkedIn why not take charge of the narrative before it takes charge of you?

The below seven key tips were in response to several of my clients who have been sharing content for a while to build their brand, but receiving minimal engagement.  

My goal?  To help us ALL get more bang for our buck when building a brand via sharing and creating content (posting, sharing, publishing) on LinkedIn.

1. The first line of your post/share/article (or headline) is CRITICAL for grabbing attention and enticing people in.  While clickbait headlines or first lines is probably not your thing, nor would it necessarily enhance your executive brand, do spend time on that opening line.

One of my more successful viral posts had initially been drafted with the 2nd sentence 1st (see right).  

However after a few days of letting it settle in draft form .... "boom"! All of a sudden I could see that a line in the middle of my post ("my financial situation sucked") was far more attention grabbing.

So I moved that one line up and ....... it made all the difference.  

One successful LinkedIn writers say he spends as much time (if not double) on the headline or opening line alone, as he does on the article itself.  

So my recommendation? Draft your share/post/article/content then let it rest - like dough rising.  Then go back to it the next day and/or test with colleagues via email and see if that helps. Don't hide your light under a bushel. Make sure your great content/insight/perspective gains maximum exposure.

2. Share at a time when there is opportunity for organic read rate

As with all social media platforms, LinkedIn has algorithms designed to assess the quality, safety and engagement quotient of your content.  Therefore the feed only shows your shares to about 10% of your network initially (a focus group of sorts). Imagine if not many of your 1st and 2nd connections are online at the time you share?  Your share will simply sink to the bottom of the feed and go nowhere.

A sneaky Saturday share that did really well. THANKS!  Key ingredients? Humour and surprise.

Plus you'll feel like it was a waste of time.  

My suggestion? Learn the rules re timing, test them, then break them with your 1st and 2nd degree connections in mind. 

  • Do your home work. Assess and understand your network.
  • Remember, you're not (necessarily) a marketer selling a product, you're a busy executive creating a leadership brand for yourself. So what works for you and your unique network may not fit the rules that marketers with products follow.
  • Share when your people are on so that you can harness an organic read rate.  
  • I find lunchtime Monday to Wednesday excellent right now. Others say quite the reverse (see graphic below)
  • Every now and then I'll share on a Friday or Saturday with something humorous or emotive AND it does well - see right.
  • Remember too, it's seasonal - and effected by weather, public holidays, news worthy events etc just like anything.  
  • One of my clients shares regularly on leadership on a Saturday and that works for her, yet not according to the experts
Is there a best time to share on LinkedIn? Learn the rules and break them according to your own network  https://simplymeasured.com/blog/best-time-to-post-on-linkedin/ - courtesy Simply Measured

Is there a best time to share on LinkedIn? Learn the rules and break them according to your own network  https://simplymeasured.com/blog/best-time-to-post-on-linkedin/ - courtesy Simply Measured

3. Don't hide your light under a bushel of cryptic language, or by not explaining the obvious.   Put what you want people to know in the status update box. Summarise the article or post in less than 1300 characters (if a status update), or 750 - 1000 words (if an article), so that people get the key points without having to work too hard for it. Give, give, give before asking them to do something.  

Head on into LinkedIn to read more

Head on into LinkedIn to read more

See the 6 Insights share to the right? A summary of the entire six insights are listed in the post itself, not buried in a link.

Do the work for your audience so they don't have to do the work themselves and this helps build trust.

  • Remember MOST people are skimming while on mobile devices (57% LI traffic is mobile).
  • Remember Gary V - give, give, give, ask? (jab jab jab punch. You want to be generous with your content, insights and information so that people gain maximum impact from your shares.
Your interpretation, contextualisation and summary is what people are looking for and what will set you apart. That’s part of your brand.

 

4. Keep your language punchy and concise.

Short sentences.

Easy to read.

Essential.

Remember - 57% users on mobile devices and this is set going to continue to grow.

5. Put an extra line return in before any instructions. Make them stand out.

Such as -

► Detailed article in the 1st comment

► Comment below with your #1 career advice

I'm not a huge fan of emoticons and symbols but if that is the currency of your target market then use them. If your target market is more corporate then stick with corporate bullet points and symbology. 

6. "Video killed the LinkedIn article star" - if you are good at video, or are learning how to do video, now is the time.

Since the recent demise of Pulse on LinkedIn the long form article has lost much of it's potential to 'go viral'. This doesn't mean not do long form articles. They contribute to SSI rankings plus help you craft well thought out arguments. They are searchable via Google and frequently Google ranks LI articles higher than it will your own web or blog site.

Key suggestion:  If you are fortunate enough to have a service that has video don't be shy. Get on camera and start creating and sharing content.

7. And FINALLY - change is inevitable. The only constant is change. Deal with it.

LinkedIn is going hammer and tongs with updates at the moment. The forums are all awash with the algorithm changes plus technical glitches. Just keep on keeping on, until you learn more. Remember if something isn't working for you, it doesn't mean nothing is going to work or that the end of the world is nigh. Keep investigating, tweaking and adjusting to find what works for you right now. And even this will change in time. 

Key suggestions right now? Mix it up.
Mix up the types of ways you share.

  • some images
  • some long form published articles
  • some video
  • some links
  • some text only

Don't be paranoid about it. But do keep that in mind for the next few months.

Over to you all!!   Looking forward to seeing you create your own brand and following on LinkedIn

#LinkedInlove #LinkedInLessons #LinkedInlife

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing


I'm committed to helping my clients win the promotions, raises and recognition they truly deserve. And LinkedIn is a perfect executive brand building tool that you can leverage - for free. All it take is time and focus, and you can break free of what ever pigeon hole you may find yourself stuck in.

Using LinkedIn to create a movement, not a ripple

Using LinkedIn to create a movement, not a ripple

Liked this? Read more

This article is part of my brand building series to help my clients create a movement, not a ripple. If you'd like to learn more, drop me an email below.

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Social Influence & Social Persuasion - New Leadership Expertise

My big word for the year is IMPACT. As such, this blog is part of my 'client branding series' designed to give clients an extra advantage. 

The article in the link below is particularly useful if you want to proactively, strategically and deliberately promote your Executive Brand via LinkedIn. And the Gold Standard of Executive Branded is definitely deliberate, proactive and strategic - along with being future focused. More on that below.

Is bigger better?  

The average CEO has 930 connections on LinkedIn. A well connected, future focused, socially apt C-suite executive has many more. And given that social persuasion, social influencing and personal brand are now defined as new areas of leadership expertise, being perceived as well connected will imply some level of competency. 

However, bigger is not always useful if your engagement level is low (i.e. no-one engages with what you share). But at a cursory glance, it's one of those 'social proof' metrics - 'You have lots of connections ergo you must know what you are talking about'. And you never get a second chance to make a first impression.

THE FUTURE OF WORK

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According to Stephane Kasriel, CEO, Upwork, and co-chair of the World Economic Forum, Council on the Future of Work, Gender and Education, the majority of work in the future will be freelance. Portfolio type careers will be the norm. Almost 50% of millennials are now freelancing anyway and some of the biggest companies are seeing this as a great opportunity to attract talent.

So what does this mean? If you have consultancy, freelance or leadership aspirations then mastery of Social Persuasion tactics and personal branding will be the differentiator that sets you apart, and having a larger audience to engage with will definitely help as you

  • back yourself, sell yourself and articulate your expertise in language that employers/hirers value and understand.
  • learn to stand out in a competitive marketplace, for all the right reasons.
  • let go of hiding your light under a bushel and expecting others to tap you on the shoulder.
  • self promote in a way that beats the bias

And executive branding and LinkedIn can help you do just that. 

CHANGES ARE INEVITABLE

LinkedIn is going hammer and tongs with updates at the moment. The forums are awash with algorithm changes, technical glitches and more.  This is not the first time, nor will it be the last time. Change is inevitable and the pace is likely to become even more rapid.

At time of writing there are issues with invitations, changes to the way posts are assessed and buggy issues with messaging.

Where this is likely to impact you is in creating engagement with your shares.  So if engagement rates do drop don't give up. 

Keep investigating, tweaking and adjusting to work out a repeatable plan that helps you position yourself, engage with others, showcase your thought leadership so you stand out from the crowd more easily.

Here is a link to my latest advice for clients on LinkedIn. The insights came from a small group who attended my January 2018 LinkedIn Mastery Workshop. 

Seven New Insights for those Building their Brand on LinkedIn - Read more

 

CURIOUS ABOUT FUTURE LINKEDIN MASTERY WORKSHOPS?

I ran a LinkedIn Mastery workshop in January 2018 in Melbourne for a group of consultants to help them get more bang for their buck when self promoting and marketing on LinkedIn.  I now have a waiting list for others interested in attending a workshop in each of Sydney and Brisbane. Another workshop in Melbourne is also in the pipeline. 

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Ideal for those who -

  • have leadership aspirations and want to master the art of social engagement before it gets too late
  • are consultants or freelancers who need to create a pull strategy to draw in potential B2B clients
  • feel like they are hitting their head against a brick wall, because "nothing works anymore!" 
  • are curious about the latest tactics and impact of algorithm changes in 2017

If you would like to be added to the list, drop me an email with your contact details and location. 

Let's create a movement, not a ripple!

Have a fabulous February.


Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing #LinkedInLove #LinkedInLife #LinkedInMastery #LinkedIn

 

Liked this? Read more

This article is part of my brand building series to help my clients create a movement, not a ripple. If you'd like to learn more, drop me an email below.

 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Let's get vi-si-ble, vi-si-ble

It's time!

It’s time to brush off your leadership brand and start standing out for all the right reasons again.⠀

  • Say no - to throwing yourself in at the office boots and all to make up all that lost ground over the holidays. ⠀
  • Say no - to having a default head down backside up attitude without lifting your head to see what’s on the horizon.⠀
  • Say no - to being the flustered, worn out executive up the back of the office - because no-one promotes or appoints that person anyway!!⠀
  • Instead, say yes to the gold standard of executive branded - proactive, future focused, plus deliberately and strategically visible.


Moving forwards
Moving forwards it would be great to see regular content sharing from you this year - either on LinkedIn, via your email newsletter, your internal intranet site or other profile building platform of choice. If I’ve learnt anything in observing leaders and experts, it’s that the people who frequently and consistently stay visible, gain far more traction. 

Here are my five tips to up the ante on standing out for all the right reasons in 2018!

1. Pick a curation tool and get started
- Register one or two Google alerts that will feed you news in your industry that you can share or comment on.  Be specific with your search words so you don’t get overwhelmed.
- Alternatively, follow a bunch of media outlets on Facebook.  I get the AFR via Facebook and it's an awesome feed. I also use Drumup.io and Flipboard as curation tools.
Pick one, then get started. You'll be surprised how easy this is, and how easy it makes your branding journey.

2. Plan the events you will attend, host, chair or speak at where you can get most ROI
Events not only give you great content (images, ideas and inspiration) but you never know who you might bump into. Do ensure that the event is right for your goals. Confidence building is one thing but staying strategically visible by decision makers in your preferred industry category is probably better.  Take a wing woman if you need additional support. Not to chat to each other - but to instead bolster each other, facilitate introductions and to halve the effort yet double your impact.

3. Write a bunch of 50-75 word mini blogs in advance
Ideas to get you started
- what do you believe about your area of expertise?
- what do you believe about leadership/management?
- what do you believe about the future of your industry? 
- what do you believe about women in leadership?
- and why are these things important? 
Think future focused and proactive. These paragraphs then stand you in good stead in meetings, are great starters for networking events or longer form articles/papers, or you can schedule them to go out weekly on LinkedIn. 6 to10 pieces is a great start and puts you well ahead of the rest. Why not dump in a few appropriate hashtags while you're at it? 

#dontdelaystarttoday #thoughtleadership #LookOutCSuiteHereSheComes

Invisible to invincible! 

Invisible to invincible! 

4. Start strong, avoid passive or safe. Lead with what you stand for. 
When you’re creating content for LinkedIn in response to other content or events, avoid the following;
- simply regurgitating the article
- starting with "this is a great article I found on xxx".
- and by now you know my thoughts on starting a share with "delighted to attend/win/speak/catch up with  .....".  

Do - start with what you stand for and why that's important, then segue to how it adds impact in the context of the group you write for. Add something to it - opinion, analysis, top tips, more information on related topics, advice etc. If graciousness is important, finish with the graciousness piece but certainly don't lead with it.  

 5. Make the time & consider timing. 
I’m finding lunchtime Monday to Wednesday for LinkedIn great during the summer. Thursdays are okay too.  Not too late though, as everyone is back in meetings by 2pm. Another of my clients is having success with Saturdays. Her clients are business leaders and they find time on the weekend.
- Note: Realtime live shares are best. LinkedIn algorithms are now "downgrading" sharing from automated softwares including Buffer or Hootsuite.

I hope to see more quality sharing on LinkedIn or your newsletter in the coming weeks! Do pop me a text, email or LinkedIn message with the link to your post when it goes up, so that I can thumbs up and/or comment myself. 

The Visibility Game
I call much of this a game. In fact, the ever changing algorithms on social media platforms make it so. Did you know that when someone likes, comments or shares your content on LinkedIn, you get points on that item?  And when you’re in the business of staying visible so you can make a bigger difference - this matters - to you, to your organisation, to your mission.

And remember, the goal is to spend quality, strategic and focused time on this now, so you get more bang for your buck when the going gets tough - and have more time to spend on the things that truly make a difference.

Let's get vi-si-ble .... vi-si-ble (she sang)

Amanda


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

If not you, who? If not now, when? .... It's your time

"Defy those expectations ... Don't live your life according to what other people think. Go out there and do what you really want to do".  ~ Professor Michelle Yvonne Simmons, 2018 Australian of the Year

No more waiting -

  • for the time to be right
  • for someone to give you permission
  • for someone to tap you on the shoulder and say "Wow, I notice how secretly talented you are and I want to give you an amazing opportunity on a silver platter" 
  • to be rescued
  • for a sign from the universe
  • until you feel better prepared or more educated
  • until the kids have grown up
  • until your partner's risky business ventures have settled down.

I know, I've been there. And one day when we catch up, I'd love to share you my embarrassing Richard Branson story, if I haven't already done so.

It's time to stop hedging your bets, to stop worrying about what others will say or think, then draw a line in the sand and get moving in the direction of your choice.

The socialisation of girls and women has tended towards the passive and the waiting. But who says we have to abide by that? Why not carve out a destiny and reality you prefer instead?

I was not rescued by a prince; I was the administrator of my own rescue.
— Elizabeth Gilbert of Eat, Pray, Love fame
The 'gold standard of executive branded'

The 'gold standard of executive branded'

There is no time like the present.  If not you, who? And if not now, when? 

Let's embrace the 'gold standard of executive branded' for 2018 - proactive, future focused and deliberate.
 

Thank you and congratulations Professor Simmons.


Free download to get you inspired  - 12 Point Executive Branding Blueprint. 
 

Ready for a bigger, better, bolder, more beautiful, bodacious and brilliant 2018?   I know I am!  

If you are inspired by Professor Simmons, why not book in a
30 min one on one  phone call to learn more about how I can help?  

1st in best dressed rules apply.


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

When Fixer Upper Mania is Bad for Executive Women

There are three typical areas in life where Fixer Upper Mania is bad for us.

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  1. Fixer upper houses - when it becomes a renovation rescue project that descends into a scene out of The Money Pit
  2. Fixer upper relationships - relationship rescue - because you truly can't change anyone else but yourself
  3. Fixer upper jobs/depts/organisations - reputation rescue - where you stay past your use by date because you keep thinking "just one more project and it will be ok".

If we focus on #3 - tomorrow never comes, and sometimes just over the crest of the hill is another crest, or worse, an even bigger mountain!

If you've been employed to deliver transformational change, then deliver that, then find another transformational change project and move on. That's your expertise. Own it and use it as a super power. No regrets.

If you've been employed in a BAU capacity, yet circumstances require transformational change and it's not floating your boat anymore, maybe it's also time for you to let go and move on.

If you've found yourself with a fixer upper role/dept/organisation that's more of a CLM (career limiting move) - perhaps it looked enticing on paper and at interview, but the reality is far, far different with resistance to change ingrained into the organisational DNA - then life's too short to keep wearing yourself to the nub trying to mend a broken promise anyway. 

Does this mean we stop trying any more? No way. It's just you need to draw a line in the sand that's going to be better for both you and your organisation. 

Fixer Upperers are expensive - on your time, on your energy and even your money. Don't let your version of a Fixer Upperer ruin your reputation and your longer term happiness as well.

Just saying.

Your thoughts?
 

Feeling like it's time for you to win? Book in a 45 min one on one  phone call with me to learn more.


Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition

#success #career #executivebranding #leadership  #executivewomen #careerfutureproofing

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

The power of authentic voice

It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.
— Madeleine Albright
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Did you know that some of my most popular articles have been written on the back of a beer coaster? Not kidding.

Yet on the flip side, some of my least popular articles have seen me sweating at my computer for hours and hours at a stretch. Painstakingly crafted and written with dedication and conscientiousness.

The two articles linked below both went a little 'viral' (pun intended) on LinkedIn a few weeks ago, and were written (collaboratively with hubby Russell Boon) while we were stuck on the tarmac waiting to take off for a weekend away - and dictated into voice recognition software - then tidied up later. True story.

For those in the business of creating a movement (not a ripple) finding your authentic voice is an incredibly cool leadership and communication tool. It creates connection, it's real and it's far, far more powerful.

  • We learned in Amy Cuddy's Presence that those pitching for seed funding were far more successful when they were more authentic and displayed natural enthusiasm for their subject matter, rather than rehearsed appropriateness.
  • We know from interview panels, those candidates with enough confidence and presence to allow some of their more authentic nature to shine through, rather than rote or rehearsed yet thorough responses, are standouts.
  • Plus I certainly know from building my own following on LinkedIn that when I allow people to see my more quirky sense of humour, the engagement is greater. While not directly inversely proportionate with effort (now wouldn't that be a neat trick), it's certainly notable.


One final note - LinkedIn is a great tool for positioning and creating impact. If done right it helps you to stand out for the right reasons. Getting comfortable with the platform sooner rather than later, and learning how to share and engage with a more authentic voice, will ensure you truly have impact.


8 SIGNS & SYMPTOMS OF LINKFLUENZA - click here 
7 DEADLY LINKED-SINS - click here


If you'd like to learn more about Woman of Impact, book in a 45 min one on one  phone call.

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

8 Signs & Symptoms That You Have the Linkfluenza Virus

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If you're reading this, you already know that LinkedIn is incredibly 'in' right now for those wanting to fast track career progress. The platform not only allows you to put up a shop front window for 'brand you' that should keep you top of the pops 24/7 while you sleep, but it also enables you to make great connections, build relationships and position yourself while you are sitting at your desk pretending to work.

But we reckon that there is something sinister doing the rounds on the platform. Maybe it's the new roll out since Microsoft took over. Or maybe it's simply that the number of people signing up to LinkedIn is still growing exponentially and it's feeding the beast.

However, the signs are all there and the following is a collection of symptoms that we've lumped together that indicate one thing - and that's that you have caught a bad case of the dreaded Linkfluenza virus.

SIGNS & SYMPTOMS of LINKFLUENZA

If you tick yes to one or more of the below list then you'd better go see your doctor and get the antidote! ASAP.

  1. You spend more than one hour per day on LinkedIn when it's not your job and you worry when you simply don't have enough time in your day to do more

  2. You refresh your posts over and over again to check how many likes you have on your last share 
  3. You rate yourself and measure your own success by how many connections you have (or don't have)
  4. You get sent to LinkedIn jail every now and then when you are emailing people, and when you log back in LinkedIn asks you if you are a bot
  5. You know all the rules about keeping out (and getting out) of Linkedin jail because you've been there quite a few times!
  6. Your connections on Linkedin mean more to you than your real life business connections - or worse your family!
  7. You feel anxious and have withdrawal symptoms if you can't access LinkedIn for whatever reason
  8. You are always going in to see who has looked at your profile and you've been known to double check your own profile settings if you have no new profile views in a 24 hour period.

Don't mistake the map for the territory. Linkedin is a cool and awesome business and networking tool. It's an even more powerful tool for those who have consultancies. But LinkedIn isn't life. And if you ticked yes to one or more of the above then we suggest that you'd better go out and get one (a real life that is). 

If you liked this article - please share!

And if you've identified any other signs or symptoms or maybe even a cure, please comment below. Let's help our fellow Linkfluenza sufferers sooner rather than later.

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  • This article was jointly written by Amanda Blesing and Russell Boon, both of whom have become accidental LinkedIn ninjas.
  • Hand on heart, we've each suffered from Linkfluenza at various stages.
  • Don't panic - it is treatable.

 

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months