executive branding

The key to Videoing like a LinkedIn Ninja

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How to Video like a LinkedIn Ninja - and did video really kill the LinkedIn star?

When I first started videoing, I was 🤮 dreadful.

Not just a little bit awful; I was truly catastrophic.
So much so that -

  • I'd do 10–20 takes to get one short clip

  • I'd be umming, ahhing and stumbling over words that normally came easily plus

  • I'd often forget my place right at the killer point and have to start again.

“A picture is worth a thousand words........and a video is worth a thousand pictures!”
— Ankala V Subbarao

Most of those initial clips never saw the light of day! And here's hoping they never will 🤣😂🤭

So, how did so many other people look so good, so fast? I couldn’t work it out and this kept me second guessing myself.

When LinkedIn launched video, it seemed like everyone jumped on the band wagon, and with recent technology advancements, video is far easier and quicker to produce than writing a blog.

According to research, on average, users spend around 5–6 hours consuming video content daily (yes, you read that right). Plus this figure is only set to increase, rapidly, as we become more time poor, consuming content between the cracks of our professional and personal lives.

So what happened? What did I learn that made it easier and helped me get better?

Learning #1 - Stop trying to prove myself. I was trying to be too intellectual. This came from that deep seated worry that I'm not really good enough. I'm not unusual. Research and anecdotal evidence says that when women start their self-promotion game, we often try and over prove ourselves. Unfortunately, this came through on camera with me packing too much information in and using language that was far too academic. But once I pulled on my big girl pants, and dosed myself with a shot of confidence, I naturally did better ... and it shows.

Learning #2 - Stop trying to be perfect yet expect progress. I learned to give myself permission to be bad at the start and to respect the journey. Some things fall into place much easier with less of a learning curve but maybe not video. Just like learning to do a headstand, you wouldn’t expect to do one in your first yoga class.

If you want to try using video to self-promote on LinkedIn, Facebook or Instagram, but are feeling a bit anxious. Or maybe you want to add video into your mix for addressing remote staff or creating content for the intranet at work, but worry you’ll shoot yourself in the foot, here are five practical tips that might help you tackle your video self-promotion strategy more confidently.

  1. Don't over complicate it. Pick one idea and speak to that. Just one simple idea. It could be answering one common question from your audience or one common problem that you know how to solve from which your audience may benefit. Consider a piece of a project that your audience might be interested in or an idea from a book that changed your life. Whatever the topic, pick one and save the rest for another day.

  2. Have a conversation. Use language as though you were chatting with a professional friend. I call it BBQ language—it’s as though you had friends over for a BBQ and you’re talking about your work. You wouldn’t use jargon or a bunch of annual report rhetoric, unless you want their eyes to glaze over. You’d personalise it; use real language, real context with real stories.

  3. Brief is best. People are time poor. Most people won't even watch more than 1 minute. Attention spans are short (and getting shorter). Make it easy for yourself - and your audience.

  4. Smile. I was so nervous about the video that I was forgetting to smile. Yet when you smile, it comes through in your voice; you connect better and find everyone enjoys the video more.

  5. Look at the lens. Look at the actual camera lens. Hard to find on the phone sometimes. This small thing was an absolute game changer. Put a dot, a piece of blue tack, anything, near the lens and look directly at that.

    So the question remains - did video really kill the LinkedIn star?

    Only if she dies of embarrassment!

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And get in touch if you want help with building your executive brand!

#executiveimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Amanda’s 11 Step LinkedIn Ninja Posting/Publishing Process Guaranteed to Build Your Brand

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  1. Draft an idea for a Post or Published article - just have a crack at getting fingers to keyboard, pen to paper, words out of your head and onto a page. Sometimes I’m totally surprised by the material that comes out of my subconscious just waiting to be written and published. After all, the secret to getting things done is to get started.

  2. Let it sit for a day or two to settle before going back in to edit - just like you would with rising dough or bread

  3. Decide on style - What style post/article will it be? Will it be text only? Have you got an action shot of you? a video? or other media that might add interest factor? (no bland stock images thanks!)

  4. Identify 10 potential people in your network who may have something to add to the conversation. Don’t reach out to them yet.

  5. Finalise your Post/Article - edit then proof-read with view to how others will react to it. You can always test it with a friend.

  6. Check for the 6 Ps of LinkedIn Proof-reading

    • What’s your Purpose? Does this fit with your long term goals? Is it branded or in alignment with your brand? If not, how can you make it more so?

    • Does it Pop? Does your first line or opening sentence stand out? Is it dramatic enough? Does it have enough emotion? Does it entice people in to want to read more? (consider # 🤣 questions or challenges)

    • Is your language or idea Powerful enough? Can you amplify that more? Don’t start sentences with So, And. Remove passive language, weasel words or things that make it seem as though you don’t have an opinion and are hedging you bets.

    • Is your post Personalised enough? Where is the context? What’s your perspective? Are you using too much jargon? Does it make you seem human?

    • Does it Persuade? Do you provide a rationale & evidence, that would help people see your point of view? Be sure to explain the obvious so people don’t have to work for it.

    • Is it too Passive? Make it obvious how you need people to engage and take action (calls to action). Remember engagement is the gold - you want people to engage. Not only is it “social proof” but the algorithm loves it too. Make it easy/compulsory to engage.

  7. Consider your hashtags in advance - 3 to 5 at max. Why? To get them into popular news feeds on LinkedIn, consider who your ideal reader is and what #feeds they read, what your own branding is, or any words you want to pop in the 1st x 2 lines.

  8. Work out a good time to Post/Publish - i.e. when you have at least 30 mins available to Sweat the Post to get it running and when you know there will also be room for natural organic read rate (i.e. more people on LinkedIn)

  9. Post/Publish - note: when publishing, you need to have a pithy, catchy and short summary of your post, with a few hashtags when you publics. Consider drafting something in advance.

  10. Then Sweat the Post or Article - no more “build it and they will come”. No more relying on luck or happy accident. Take responsibility for the success of your post. If you don’t have 30 mins available at a good time to post, find another time to do it. What does this mean?

    • Send to your 10 experts who will have an opinion - “Hi (Brian), just wrote something for LinkedIn (insert Link). Would love your opinion to get the conversation going. A thumbs up or comment would be great. Happy to return the favour for you another day. Cheers - your name”

    • Share in any relevant groups you’re a member of - contextualise as you share

    • Consultants - share to your own company page

    • Comment back to any comments that others make within the 1st two hours. Consider asking questions to keep the conversation live for longer

    • Ongoing commenting back, at the 6 hour mark then daily with a few responses each day. PRO TIP - don’t comment back on everything all in one hit after the initial 2 hours. Spread it out over a few days to keep your post/article running longer

  11. Track your results - likes, comments, reshares. Consider also, did the post or article increase the number of views your profile got? Keep a record so you can measure progress or refine the process as required.

Once again - don’t leave success up  to luck or happy accident. Make it a fait accompli instead.

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months