According to Stephane Kasriel, CEO, Upwork, and co-chair of the World Economic Forum, Council on the Future of Work, Gender and Education, the majority of work in the future will be freelance. Portfolio type careers will be the norm. Almost 50% of millennials are now freelancing anyway and some of the biggest companies are seeing this as a great opportunity to attract talent.
So what does this mean? If you have consultancy, freelance or leadership aspirations then mastery of Social Persuasion tactics and personal branding will be the differentiator that sets you apart, and having a larger audience to engage with will definitely help as you
- back yourself, sell yourself and articulate your expertise in language that employers/hirers value and understand.
- learn to stand out in a competitive marketplace, for all the right reasons.
- let go of hiding your light under a bushel and expecting others to tap you on the shoulder.
- self promote in a way that beats the bias
And executive branding and LinkedIn can help you do just that.
CHANGES ARE INEVITABLE
LinkedIn is going hammer and tongs with updates at the moment. The forums are awash with algorithm changes, technical glitches and more. This is not the first time, nor will it be the last time. Change is inevitable and the pace is likely to become even more rapid.
At time of writing there are issues with invitations, changes to the way posts are assessed and buggy issues with messaging.
Where this is likely to impact you is in creating engagement with your shares. So if engagement rates do drop don't give up.
Keep investigating, tweaking and adjusting to work out a repeatable plan that helps you position yourself, engage with others, showcase your thought leadership so you stand out from the crowd more easily.
Here is a link to my latest advice for clients on LinkedIn. The insights came from a small group who attended my January 2018 LinkedIn Mastery Workshop.
- Seven New Insights for those Building their Brand on LinkedIn - Read more
CURIOUS ABOUT FUTURE LINKEDIN MASTERY WORKSHOPS?
I ran a LinkedIn Mastery workshop in January 2018 in Melbourne for a group of consultants to help them get more bang for their buck when self promoting and marketing on LinkedIn. I now have a waiting list for others interested in attending a workshop in each of Sydney and Brisbane. Another workshop in Melbourne is also in the pipeline.