leadership brand

Hot 100 ideas for LinkedIn posts to help you spend more time on the things that matter most

"Who would want to listen to little old me?"

"Everyone else seems so much more articulate than me!"

"It’s all been said before, why would I bother?"

Amanda Blesing, helping you stand out for all the right reasons

Amanda Blesing, helping you stand out for all the right reasons

When it comes to sharing and creating content for LinkedIn I’ve heard every excuse in the book. I've probably even used a few of then myself!

But because the platform is highly professional and so very easy to leverage, many of the busy executives I work with end up choosing it as their profile building platform of choice.

Initially they might be tentative, but after a while they get the hang of it and ……… then they don’t seem to be able to stop!

Plus, over time, their results are phenomenal. I've had clients get content picked up by international publications, land new roles in different areas, be invited to speak and participate on panels, and even win Awards, simply by consistently and strategically sharing on LinkedIn throughout the year.


As with anything, after a while you run out of fresh ideas. It can feel (and look) like you are just repeating yourself over again. If you’re always sharing the same style of content, you run the risk of your audience switching off and thinking you don’t have anything of new or of value to add to the conversation.


To prevent this from happening to you, I’ve created a list of 100+ hot and different professional post topics, suitable for busy executives, sorted and categorised to help you mix it up even further.

Categories such as

  • Around the office (under the hood)

  • Personal career moments

  • External positioning/visibility

  • Your leadership brand

  • Your sector and

  • Your domain expertise

No more excuses, because you don't know what to say any more.

No more worries that you will sound like a broken record.

Far more confident and consistent profile building towards an exciting future you are co-creating for yourself.

AROUND THE OFFICE (under the hood) - giving people a sneak peek into what it’s like to be professional you

1. Reflection - day in the life of a (insert your job title)

2. Day in the life of your team or key staff member

3. One year reflection

4. Three year reflection

5. 10 years at the company reflection

6. Acknowledging key staff who are celebrating milestones

7. At your desk daily reflection/insight

8. Anticipation - what’s on the horizon for the next 90 days?

9. Acknowledging special days or diversity initiatives such as Diwali or other

10. Pan around the office photo collation - here’s what we do at company XYZ

11. Progress report on ongoing project or initiative

12. Research release

13. Report/whitepaper release

14. New partnership agreement

15. Key project milestone acknowledgement

16. Memory share - one year on, reshare or repurpose something you’ve shared previously, and reflect on progress or what you’ve learned subsequently.

17. Strategic planning day or offsite reflection

18. Guests coming to your office

19. Office tour - i.e. video

EXTERNAL POSITIONING - taking advantage of your visibility plan - speaking, attending, Awards, networking, meetings, board meetings etc

20. Pre speaking/panel gig - advance notice event promotion

21. Pre speaking/panel gig - advance notice I’m speaking on topic XYZ

22. Pre speaking/panel gig - what problems or challenges my topic solves

23. Pre speaking/panel gig - excited to be sharing the stage with (insert co-speaker names)

24. At the event - action shot of you on stage speaking

25. At the event - the standard event group shot

26. At the event - in front of event signage

27. Post event - what I spoke about at the XYZ event

28. Post event - who I met at the XYZ event and why that’s significant

29. Attending events, training, conferences & trade shows where you’re not speaking

30. At the event - photo collage - PPT slide, group shot, room shot (key learnings)

31. At the event - my notebook at the event with 1 x key learning

32. At the event - name badge or other event collateral photo

33. Post event - 90 day action plan based on what I learned

34. Post event - it’s been 100 days since the XYZ training/event and this is the result

35. Post event summary report - 3 things I learned at the XYZ event

36. Attending book launches relevant to your industry or career - photo of you and the author

37. Attending meetings at other venues

38. Board or Advisory council meetings

39. Committee meetings actions and outcomes to acknowledge contribution of participants

40. Attending Awards ceremonies and gala dinners

41. Re-shares of others who post or write about you

42. When featured/mentioned in the press or media, podcast, radio interviews

43. Out and about with business travel

PERSONAL CAREER MOMENTS - lessons learned, where you find your inspiration, career highlights and excitement

44. Resignation or Moving on

45. Promotion or plum assignment announcement

46. 1st 100 days in the role

47. 1st year in the role (3 years, 5 years, 10 years)

48. Previous year in review

49. Toughest moment in the last year - reflection

50. Toughest moment of career - reflection

51. Vulnerability post - I used to be crap at XYZ and here’s how I plan on improving/have improved

52. Tried something new - here’s what I learned

53. Gratitude and acknowledgement to key sponsors, champions or mentors

54. Gratitude and acknowledgement of key staff

55. Doing the juggle - work life balance ideas

56. Family wins or achievements i.e. child graduation, significant other major achievement

57. Own university or study graduation

58. Volunteer project progress, win or achievement

59. Hobby win, achievement or progress - use it as a metaphor for work and leadership insights

60. Books that helped me in previous year

61. Reading list for future year

62. Podcasts that helped me in the last year

63. People who have inspired me in the last year

64. When nominating for an award

65. If/when named as finalist for an award

66. Excitement and gratitude when/if winner of the Award

LEADERSHIP- best practice or current theory in leadership, summarised research, helpful resources, newsworthy articles aligned with your leadership brand

67. Leadership best practice insights

68. What you’ve learned about leadership since leading

69. Latest research on leadership in your industry or more broadly (i.e. HBR article, Gartner, McKinsey etc)

70. Celebrating great leadership in your industry or more broadly

71. Celebrating and/or creating great culture as a leader

72. How to be a better leader

73. Celebrating diverse leadership

74. Case studies about leadership learnings

75. Leadership quote that inspires you (can I challenge you to dig deep and quote women as well?)

76. Leadership mistakes to avoid

YOUR SECTOR- what’s going on in your industry or sector? News, insights, updates, research, future opportunities or risks

77. Calling for change in your industry

78. Crowd sourcing solutions from the LinkedIn crowd in your sector and beyond

79. Your sector best practice insight

80. Latest research in your sector or more broadly

81. Celebrating/acknowledging star performers in your industry

82. Industry case studies that inspire you

83. Eye popping statistics or insights from research in your industry sector

84. Mistakes this sector makes

85. Future trends in the sector

86. Opportunities for the sector

87. What can we learn from other sectors

88. Innovative ideas in your industry

YOUR EXPERTISE - what’s going on in your area of expertise? News, insights, updates, research, future opportunities or risks

89. Latest research summary regarding your domain expertise

90. Latest news that will impact those with your expertise

91. Your own thought leadership around your domain expertise

92. Best practice in your domain expertise

93. Changes in practice

94. Celebrating and acknowledging best practice

95. Calling for change in your domain expertise

96. How to get better at (insert your expertise)

97. How to avoid common (insert your expertise) mistakes

98. What this discipline can learn from other disciplines (cross pollination of expertise)

99. Calling for contributors to an article/project/initiative in your domain expertise

100. Case studies about your expertise being applied in different areas (i.e. for charity, research, trials)

How to use? 

  • Step 1. Work out what you are trying to achieve - industry visibility more broadly, profile building around domain expertise, profile building as a leader, career future proofing, a new job, or you simply want to change perceptions about you.

  • Step 2. Work out a sharing regularity that works for you. Many LinkedIn trainers suggest daily posting, but I believe that if you are doing it right and getting high engagement every time you share, daily posting is not only not necessary but has the potential to do your brand damage as people wonder when you find time to work. Instead work out a pattern that works for you such as once or twice a week. Most of the women I work with are already incredibly busy. We don’t need more to do. We simply need to prioritise the things that work the best.

  • Step 3. Plan out the next month in advance. Start with low hanging fruit ideas - the easy wins such as an event attendance, a project launch, something going on in your life that you can leverage for work. Progress to things that further your brand and career aspirations. You might want to even sketch out notes and ideas more fully once you've picked your ideas, to give yourself a head start.

  • Step 4. For the super organised, plan out 12 months in advance. Just topic ideas to start with, and flesh out actual content closer to the date.

  • Step 5. Mix it up. Avoid sounding like a squeaky wheel with nothing positive to say, or a broken record stuck in the same groove. Instead, try different styles, different tone, different types of post.

  • Step 6. More of a proviso really. Keep it professional. Post for the opportunities you want, not the opportunities you have. Avoid photos or language that will damage your professional brand and reputation at all costs. If in doubt, get a second opinion. You never know who is looking.

There is a saying “fortune favours the well prepared”.  

The same principle applies on LinkedIn. With a little bit of planning and a schedule that includes 2 x posts per week for 12 months, this list has you covered! 

Let me know how you go! 

Amanda Blesing, Executive Coach

Amanda Blesing, Executive Coach

  • Amanda Blesing works with Executive Women to help them build their brand

  • Profile building, executive branding & becoming more visible can be exhausting if you don't know how

  • 12 month profile building programs available now

Liked this? Read more

#womenofimpact #SelfPromotionMatters #LinkedInImpact

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

The power of authentic voice

It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.
— Madeleine Albright

Did you know that some of my most popular articles have been written on the back of a beer coaster? Not kidding.

Yet on the flip side, some of my least popular articles have seen me sweating at my computer for hours and hours at a stretch. Painstakingly crafted and written with dedication and conscientiousness.

The two articles linked below both went a little 'viral' (pun intended) on LinkedIn a few weeks ago, and were written (collaboratively with hubby Russell Boon) while we were stuck on the tarmac waiting to take off for a weekend away - and dictated into voice recognition software - then tidied up later. True story.

For those in the business of creating a movement (not a ripple) finding your authentic voice is an incredibly cool leadership and communication tool. It creates connection, it's real and it's far, far more powerful.

  • We learned in Amy Cuddy's Presence that those pitching for seed funding were far more successful when they were more authentic and displayed natural enthusiasm for their subject matter, rather than rehearsed appropriateness.
  • We know from interview panels, those candidates with enough confidence and presence to allow some of their more authentic nature to shine through, rather than rote or rehearsed yet thorough responses, are standouts.
  • Plus I certainly know from building my own following on LinkedIn that when I allow people to see my more quirky sense of humour, the engagement is greater. While not directly inversely proportionate with effort (now wouldn't that be a neat trick), it's certainly notable.

One final note - LinkedIn is a great tool for positioning and creating impact. If done right it helps you to stand out for the right reasons. Getting comfortable with the platform sooner rather than later, and learning how to share and engage with a more authentic voice, will ensure you truly have impact.

7 DEADLY LINKED-SINS - click here

If you'd like to learn more about Woman of Impact, book in a 45 min one on one  phone call.


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

LinkedIn Lurv for Executive Women

Today's theme and fun title - "LinkedIn lurv for the ladies" - with 7 great reasons why you need to get on board sooner rather than later.

And no, despite the title, this is not a sleazy post, but once again designed to help you get all your career and consulting tools lined up and pointed in the right direction.

CEO social engagement is a reputational must today. Business leaders are increasingly turning to digital platforms to share their company story, reach broader networks of stakeholders and join online conversations where their company is already being talked about. CEOs who don’t embrace online communications risk being left behind.
— Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick

And the same goes for anyone with C-suite aspirations.

If you¹re like most, you set up a LinkedIn account at some point in the mid-late 2000s, then promptly forgot about it. Maybe you gussied it up a little with your last job change, or you leave it to your Executive Assistant to manage, but most people are totally underestimating things and quite simply, leaving money and opportunity on the table.

Five typical LinkedIn profile brands

Typical profile brands include:

  1. The Near Enough is Good Enough - your profile pic is a selfie, or a glamour shot, or it looks like you cut your significant other out of the photo in a rush
  2. The Loser - you have less than 100 connections and have never heard of the 500+ connections unwritten ground rule
  3. Behind the Times - you think of your profile purely as an online CV and not even a very good one at that
  4. The Cheer Squad - you limit your involvement to random 'thumbs up' and 'great article' comments, or
  5. The Stalker - you passively read articles and view profiles in the background, maybe even with your identify hidden.

If you identified with any of the above categories then you are definitely missing out.

Success stories

Just this month two of my clients created dream role opportunities with decision makers by proactive emailing in LinkedIn.

Last month one of my clients landed a role as CEO of a conglomerate group which started with an introduction via LinkedIn.

And last week I was tallying the overseas speaking opportunities that had come to me via LinkedIn and just supposing I accepted them all, I could buy an around the world ticket with invitations to speak in Japan, India, USA, Canada, UK, Singapore and New Zealand. All via LinkedIn.

Critically for my clients, their profiles set them up for success before they even reached out to ask for meetings - with their future leadership brand front and centre.

Facts you need to know

  • Fact 1: LinkedIn is the world¹s largest and most powerful social network for professionals.
  • Fact 2: It has 500+ million members in 200 countries, and two new members join each second.
  • Fact 3: LinkedIn is also taking the job seeking world by storm enabling companies and candidates to connect directly.
  • Fact 4: For consultants it¹s acknowledged as the best, easiest and most effective place online to find new clients.
  • Fact 5: Microsoft recently bought LinkedIn and are investing heavily so it's only going to become more powerful moving forward.
  • Fact 6: LinkedIn remains the biggest on-ramp for CEOs and C-suite execs to get onboard with social media (2016 Social CEO Report)
  • Fact 7: However, data demonstrates that men are confidently and visibly dominating the platform and women are missing the boat yet again. And we can't blame anyone for this but ourselves for this.

So what can executive women do?

Learn to love LinkedIn. And if you can't love it, learn to leverage it smartly. Take advantage of the significant networking and positioning benefits the platform provides.

Late to the party doesn't mean all is lost. In fact, if you're really only getting going now, you won't be dealing with all the confusion of recent platform changes after the Microsoft takeover.

Yes, gender bias, socialisation and stereotypes have some part to play, but we need to step up into this new medium and regain ground. And because women have a tendency to underestimate and downplay their own strengths and future performance - your own profile should make you feel a bit intimidated (FIGJAMLP).

Quite simply, it's not too late. Learn the rules, get comfortable with the platform and then strategically and skilfully navigate between the flags of bias and perception to sell brand you.

After all, if this is where it's all going to be happening in the future, then you need to get on board before it's too late.

Why? Because business, community and government needs smart 'n savvy women leading.

Feminine Leadership Super Powers + LinkedIn Strategy = Priceless

Plus, you’re worth it.

Vive la révolution!  #ambitionrevolution #feminineambition #executivebrand

Email me if you have a LinkedIn success story you want to share.

Or get in touch if you need a help with unpacking and selling your leadership brand more skilfully.

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months