personal brand

The #1 Worst Career Advice for Executive Women

What’s the worst career advice you’ve ever received?

Video_Hard_Work_Worst_Career_Advice_for_Executive_Women_Amanda_Blesing.png

Maybe it was well meaning poor advice, rather than deliberately poor advice, yet poor advice none the less.

My biggest bug bear is the advice frequently doled out without much thought  at women in leadership conferences.

“To get ahead you just need to work hard.”

Not only is this misguided, but it’s incredibly poor advice for those who have been socialised to lean towards the conscientious and the compliant.

Of course there will be times when

  • we all need to work hard
  • effort is required
  • hard work is the currency of the day

But there should be more times when strategic, smart and savvy would be better served.

Work smarter, not harder! 

In a modern, globalised, digitised world that’s complex, nuanced and ambiguous, working smarter will suit you far better.

After all we’ve been working “hard” at gender diversity for years. It's time to work far smarter instead! 

>> So what’s the worst career advice you’ve ever received?  And what would your suggestion be instead?  COMMENT IN THE LINKEDIN LINK BELOW

LinkedIn_Mastery_For_Executive_Women_Create_A_Movement_Amanda_Blesing.jpg

Have your say on LinkedIn! What’s the worst career advice you’ve ever received?  CLICK HERE  

 

 

Liked this? Read more ...

 

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

⚠️ BREAKING NEWS - 150 #CEOs held hostage in carpark for $800K ransom

⚠️ BREAKING NEWS - 150 #CEOs held hostage in carpark for $800K ransom

Now that I have your attention - last night I participated in the Vinnies CEO Sleepout.

BREAKING NEW.jpeg

150+ business leaders sleeping it rough for the night to raise awareness and money to help break the cycle of poverty and homelessness.

Yes, you guessed it! We raised $800K in Melbourne alone. 

Thanks to everyone who donated so far. 

We imagine we live in the lucky country - but do we really? When so many people are doing it tough? Unless we make substantive changes, maybe we need to rethink our branding.

18106_PC_1571 new.jpg

Lucky for some, unlucky for many.

Women are particularly vulnerable. Not only are women more likely to retire under the poverty line, but are frequently the victims of domestic violence, which also can lead to homelessness. They are the hidden majority unfortunately.

IT’S NOT TOO LATE

>> Don’t despair! You can still make a difference right there at your desk. DONATE here https://lnkd.in/fcSpTTg

- donations still open to end of August

#leadership #CEOsleepoutAU #womenofimpact

Read further:

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Nice Girls Can Indeed Get the Corner Office

What a great evening in #Melbourne on 14 June.

Thanks also to Mary Anne Waldren for sharing her insights at Work Club for my Women of Impact program.

Event photography thanks to Luis Ferreiro

Event photography thanks to Luis Ferreiro

Key takeaways and insights

  • Nice is not naïve
  • Nice does not mean being compliant, complicit or even capitulating
  • Nice doesn’t preclude being direct, assertive and highly competitive
  • Nice also can mean being willing to have tough conversations, or even sometimes using tough love principals to help someone move forward
  • Nice means being kind, generous and gracious - graciousness goes a long way in business and is hugely underestimated
  • Nice and likeable aren't necessarily the same and definitely not to be confused with needing to be liked

As one motivated attendee emailed after the event

"Being nice means being true to yourself and the situation by setting appropriate boundaries without aggression, anger, hatred or resentment. It’s about being strong and steadfast in your convictions whilst opening your heart to show kindness, compassion and gentleness towards others." 

>> Your thoughts? Can we keep it nice and still lead effectively?

#womenofimpact #leadership #feminineambitionrocks #careerfutureproofing

Read further:

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Can nice girls get the corner office? Reflections on likability and leadership

Leading while being female can be joyous, exciting, challenging, hard work and plain awful all in one.  Add into the mix that female leaders are still thin on the ground so those who do lead are highly visible and under intense scrutiny - ergo highly vulnerable. One woman appears to mis-step and all women are criticised everywhere. What a burden!

No-one said it would be easy, and they were right.

However for many, once you get past a few of the hurdles, there is no other choice. Leadership is the only viable option.

How we lead is another story.  Historically women have embraced, and been rewarded for, more masculine traits in order to fit in and be successful. You know - big hair, big shoulder pads, go hard or go home - assertive, competitive and/or combative. This not only doesn’t work any more, but society and business miss out on the various benefits that diversity of leadership styles bring.

In the early 2000s Lois Frankel wrote a book called Nice Girls Don’t Get the Corner Office. It was a page turner. I read it cover to cover and bought the CD set to listen to in my car. 

The inference is that you can’t lead and be liked at the same time.

But is that true anymore?

Last week, Hillary Rodham Clinton in conversation with our former Prime Minister, Julia Gillard, at the Melbourne Convention Centre, provided some interesting reflections on the topic of likability - and let's face it, if there were ever two women who have been harrangued for not being liked it's these two.

- The more successful a man is, the more likable he becomes

- The more successful a woman is, the less people like her

- When women advocate for ourselves, we lose in likability

- Instead, women run the risk of labelled by men and women alike as whiney, witchy and worthless when they challenge the status quo and dabble in anything other than women's arenas - all labels low on the likability scale.

And that's a double standard if I ever heard of one.

To paraphrase Lieutenant General David Lindsay Morrison AO - "the double standards we walk past are the double standards we accept". 

(Note: both women received standing ovations in Melbourne, so must have been doing something right.)

If recent history of female leadership is to be believed, then leading and being liked is still challenging, but not impossible. So don't give up

One thing needs to change. And that's the personal criticisms of leading women that we all engage in. When women challenge the status quo, their differentness and femaleness is critiqued, rather than their performance in the role.

Let's stop with the witchy, whiney and worthless labels. Stick to the facts instead.

And maybe replace with those labels with wise, world class and wonderful!

Thanks to two wise, world class and wonderful women who inspired this blog - Hillary Rodham Clinton and Julia Gillard.

Special mention also goes to Annabel Crabb for her superb emcee performance. It was an inspiring evening and I trust that talented younger women are now seeing a leadership pathway as a viable option to aspire to, rather than something to be avoided.

Want to explore this more? Three Actions


1. Live/work in Melbourne?  Join us for an event on 14 June - Nice Girls Can Get the Corner Office with Mary Anne Waldren and myself as we explore the issue of likability as an asset in your career toolkit.  Mary Anne has made a career out of likability and getting on with people. I'll be asking her how. Register now. Places limited.

2. Have your say on likability and leading while female on LinkedIn - here's my recent post with a snippet from Hillary's opening speech. Is it possible to be a likable leader?

 

 

3. Want to shift your personal brand from feeling worthless to world class?   

Why not book in a 30 min one on one  phone call to learn more. 1st in best dressed rules apply.

Take charge of the narrative before it takes charge of you!

 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

What are you up to in May? Executive Branding & Executive Impact intro sessions

Self promotion can be tough for executive women. We're damned if we do, yet doomed if we don't. Research tells us that most of us aren't especially comfortable with it, and even when we get it right there's likely to be someone in the wings ready to cut us down to size - too loud, too quiet, too nice, too assertive, too lucky, tries too hard, too ambitious, not ambitious enough, too ....everything.

"Who does she think she is?" 

(Argh!)

Unfortunately, the social penalty for getting it wrong is even worse and can make you wonder if it's worth doing at all which then leads to a lack of confidence and hesitation about tactics that really work.

All is not lost.  Self promotion tactics and Executive Branding are all under the microscope during the month of May. And if you're at all curious about working with me these events are a must.

Brand_your_way_to_the_top_Amanda_Blesing_Executive_Impact.jpg

BY INVITATION ONLY - limited to 12 places - and you're invited.

  • Sydney - 2 May 2018 from 5.15pm (FULLY BOOKED)
  • Melbourne - 11 May 2018 Morning tea from 10am (FULLY BOOKED)
  • Adelaide - 17 May 2018 from 5.15pm
  • Brisbane - 23 May 2018 Morning tea from 10am
  • WEBINAR - 30 May 2018 from 12.30pm

Book in via the links.

Yes these events sell out fast.  

So email to be put on a wait list for future events and keep your eye on the events page on my website.

Presence, Positioning & Personal Brand - take charge of the narrative before it takes charge of you!



 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

What can Executive Women Learn from the Cult of Celebrity and the "Celebrity CEO"?

Crafting a brand strategy for yourself as the face of your company is arguably as important as developing your company’s brand image
— Brant Pinvidic, Forbes

 

Cult of celebrity and the rise of the celebrity CEO - what can we learn?

Brand your way to success - executive branding is gaining traction

Brand your way to success - executive branding is gaining traction

  • We’re in an era demanding trust and transparency
  • Consumers trust individuals more than institutions
  • And reputation identified in the top 5 concerns for CEOs (2017 KPMG CEO Global Outlook report) 

Executive branding has become a thing!  

Modern, forward thinking, entrepreneurial CEOs and execs are creating huge followings online and it's delivering business outcomes.

Key learnings:

  • People trust people 
  • If you can’t be authentic don’t bother
  • You can provide far more value by being a “micro celebrity” than hiding behind the organisation you lead
  • Every entrepreneur is just one search term away from being in nearly every household in the world
  • It’s not a waste of time. It’s the cost of doing business in a modern, digital, globalised and increasingly complex environment, where people are looking for clarity & certainty, & follow those they identify with & trust

My question to you then is - is this simply smoke and mirrors? Or is it a legit part of the executive branding toolkit?

Would love to know your thoughts.

 

Women_Of_Impact_with_Amanda_Blesing_Career_Leadership_Coach.png
Executive_Impact_with_Amanda_Blesing_Mentor_Career_leadership.png
 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Find your sweet spot for effective and strategic networking

If you are like many people, the thought of heading out to networking events gives you the heebie jeebies.  It's far easier to find great reasons not to go! 

  • "I've got too much work"
  • "I need to pick up the kids"
  • "I'm tired/it's raining/it's cold"
  • "I don't drink and networking events always involve alcohol"
  • "I just stand in the corner and feel stupid anyway"
  • "I'm one of the only women and feel uncomfortable"- or perhaps
  • "I've been to lots of women's only functions but the quality of the networking is not at the right level for my career"

I hear you.  Finding the right time, the right place, the right audience and the right network can be challenging.

But don't let that stop you.

Research tells us that those who have great networks are the ones getting ahead far easier.  

You might remember last month me sharing Shawn Achor's recent research on the benefits of attending Womens Conferences - where attending (and implementing)

  • Doubled your chances of getting a promotion and
  • Tripled your chances of receiving a raise of 10% or more.

I personally also recommend mixed gender networking events in the mix, because as someone who has hosted more conferences that most people have had hot dinners, I've witnessed heaps of manoeuvring, partnership creation and opportunities opening up for attendees who got out of their comfort zone and networked. Bold, hairy, audacious moves to the rescue! 
 

But wait, there's more!
 

Just last week, HBR published an article that stated that CEOs with diverse networks create higher firm value.

"Diversely networked CEOs generated an approximately sixteenfold firm market value increase relative to their compensation." ~ HBR, April 2010

Yes that's right. Diverse networks - breadth, not necessarily depth. 

Put that together with what is already well known - that "firms with better-connected CEOs can obtain cheaper financing, and firms with well-connected board directors see better performance"and you begin to see that networking is not just great for you and your career, it's also great for the divisions you lead and the organisations you work for.
 

Picture this ....


At one end of the networking spectrum there is Nigella No-friends. She's busy. Give Nigella something to do, and she does it. Well! 

Nigella is incredibly conscientious, diligent, works hard, and pushes the proverbial uphill. She is reliable and available - and doesn't have time or energy to invest in strategic networking.

Then at the other end of the spectrum is Garry (name changed to protect the innocent).

Now Garry is the CFO of an ASX listed organisation and I affectionately name him Gantt Chart Garry. Because he takes the notion of strategic networking to a whole next level by running a Gantt Chart on his professional networking activity. Not only does he schedule his activity over several years but he also ranks his network on their net worth, how helpful they have been, and tracking where and when he last saw them, what was discussed and how helpful they may be in the future.

Oh my.

Yes he exists.

And yes, he is incredibly successful in his career.

And if the research on the value of strategic networking is true, then he is also incredibly valuable in the C-suite of the organisations he works for. This approach helps him deliver better results.

Invisible_to_Invincible_Women_Of_Impact_Executive_Women_AmandaBlesing.jpg


Networking counts


Now I'm not saying for a minute that we all need to go out and set up a CRM or Gantt Chart for our networking strategy. 

There's probably not a lot of room in that approach for emotional intelligence, intuition and ad hoc encounters.

But somewhere in between Nigella and Garry, there is a strategy or plan that's right for you. 

A sweet spot that enables you to balance a heavy workload, family obligations, your career and leadership aspirations along with your discomfort with networking.

And ... that's why I love LinkedIn so much. But that's a story for another day! 

► So what helpful tactics have you found to get out of your comfort zone help you network more effectively? 
► Drop me an email and let me know what works for you. Because your ideas might be just the thing that help someone else springboard more effectively in the future!

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

How to get noticed (for the right reasons)

I didn’t know how to express my opinion on LinkedIn.

I was scared.

  • “What if I get it wrong?”
  • “What if I end up with trolls?”
  • “What if people don’t agree with me?“

When I found my sense of purpose ..... something surprising happened.

The more of an authentic position I took, the more my posts resonated, the more my clients and readers messaged me and …. the easier it all became.

Boom!

I realised that you don’t need to be right, to be the funniest or the best to express your opinion.

But you do need to be able to articulate your position.

Not simply regurgitate the opinion of others.

Why?

Let_Go_Busy_Right_Perfect_AmandaBlesing_Executive_Branding_Coach.jpg
  • People connect with people
  • People “buy” from people they like and identify with
  • Your unique perspective will resonate with your tribe

One of the most powerful opportunities for busy executives is to brand themselves via LinkedIn.

To help you stand out in a crowd and to ensure you are memorable even when you are head down backside up solving complex business problems.

So embrace your inner expert and work out -

  • What do you stand for?
  • Why is that important?

Then let go of busy, right and perfect … and give yourself permission to have your say.

>> Your thoughts? What’s helped you to express your opinion more confidently in meetings, on LinkedIn or other platforms?

#ExecutiveBranding #ExecutiveWomen #LookOutCSuiteHereSheComes #feminineambitionrocks

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Take charge of your own career narrative before it takes charge of you

There is a good chance that if you are not controlling your personal brand someone else is
— Erica Nicole Founder & CEO of YSF magazine

I couldn't agree more! 

Amanda_Blesing_Speaker_Women_In_Leadership_Executive_Branding_Mentor.jpg

We all have a brand:

  • whether we know it or not,
  • whether we like it or not,
  • whether we want one or not.

But most of us don’t realise we have the right, skills or authority to do something about it!

Of course you do. 

It’s your life, your career and your future. And to quote leadership expert, Avril Henry,

"no-one cares as much about your career as you do, so do something about it."

So it's up to you now.

Take charge of your career narrative, before it takes charge of you!

For those serious about standing out and getting noticed (for all the right reasons) there are a bunch of things you can do which you can start reading about in the link  https://lnkd.in/fTRbNJA

>> Great reading for a sleepy holiday weekend ☕️🐣📖

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambitionrocks #executivebranding

 

Photography courtesy of Luis Ferreiro 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Dress for the job you want, not the job you have - even on casual Friday!

Because internal promotions rarely happen as the result of an interview - despite what you imagine.

In a world that is increasingly focused on appearance and personal branding, your image counts just as much as your impact.

Trivial maybe, but true for many.

Women and men.

Dressing professionally, and well, indicates that you take yourself and your career seriously.

It demonstrates respect for each of your work environment, your craft or expertise, the people you work with and yourself.

It shows that you are professional and that you value your own contribution.

Elevate_Executive_Branding_Amanda_Blesing_Women_in_Leadership_Coaching.jpg

Does this mean wearing exclusive labels to work every day?

No.

But it does mean elevating your standards so your future aspirations and your current self more easily intersect.

#elevateyourpitch #elevateyourstandards #elevateyourbrand #leadingwomen #executivebranding

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Seven New Insights for those Building their Brand on LinkedIn

ALERT - RECENT CHANGES on LINKEDIN

Virality - the art and science of getting a post to go viral or trend via social media.

"I'm not a marketer, so why should I care?" ....... I hear you ask.

What get's seen and engaged with by many is what -

  • influences our decision making,
  • helps us form your opinions, and
  • drives our beliefs and behaviours

And if you're in the business of leading, influencing others or making a difference, you'll want be both seen and heard on platforms where your people are.

Does that always mean it's the best content that's seen? No. But the sharer knew (or accidentally tripped over) some of the rules of engagement, to make sure their content was seen and engaged with by many.

It's all subjective anyway. One person's share that (only gets) gets 10K views, maybe another persons viral or trending share.  So remember, it's not the size that matters, it's what you do with it that counts - how you leverage, take advantage of or re-utilise that same thinking, that really makes a difference.

Take charge of the narrative before it takes charge of you

If you're going to spend any time utilising LinkedIn why not take charge of the narrative before it takes charge of you?

The below seven key tips were in response to several of my clients who have been sharing content for a while to build their brand, but receiving minimal engagement.  

My goal?  To help us ALL get more bang for our buck when building a brand via sharing and creating content (posting, sharing, publishing) on LinkedIn.

1. The first line of your post/share/article (or headline) is CRITICAL for grabbing attention and enticing people in.  While clickbait headlines or first lines is probably not your thing, nor would it necessarily enhance your executive brand, do spend time on that opening line.

One of my more successful viral posts had initially been drafted with the 2nd sentence 1st (see right).  

However after a few days of letting it settle in draft form .... "boom"! All of a sudden I could see that a line in the middle of my post ("my financial situation sucked") was far more attention grabbing.

So I moved that one line up and ....... it made all the difference.  

One successful LinkedIn writers say he spends as much time (if not double) on the headline or opening line alone, as he does on the article itself.  

So my recommendation? Draft your share/post/article/content then let it rest - like dough rising.  Then go back to it the next day and/or test with colleagues via email and see if that helps. Don't hide your light under a bushel. Make sure your great content/insight/perspective gains maximum exposure.

2. Share at a time when there is opportunity for organic read rate

As with all social media platforms, LinkedIn has algorithms designed to assess the quality, safety and engagement quotient of your content.  Therefore the feed only shows your shares to about 10% of your network initially (a focus group of sorts). Imagine if not many of your 1st and 2nd connections are online at the time you share?  Your share will simply sink to the bottom of the feed and go nowhere.

A sneaky Saturday share that did really well. THANKS!  Key ingredients? Humour and surprise.

Plus you'll feel like it was a waste of time.  

My suggestion? Learn the rules re timing, test them, then break them with your 1st and 2nd degree connections in mind. 

  • Do your home work. Assess and understand your network.
  • Remember, you're not (necessarily) a marketer selling a product, you're a busy executive creating a leadership brand for yourself. So what works for you and your unique network may not fit the rules that marketers with products follow.
  • Share when your people are on so that you can harness an organic read rate.  
  • I find lunchtime Monday to Wednesday excellent right now. Others say quite the reverse (see graphic below)
  • Every now and then I'll share on a Friday or Saturday with something humorous or emotive AND it does well - see right.
  • Remember too, it's seasonal - and effected by weather, public holidays, news worthy events etc just like anything.  
  • One of my clients shares regularly on leadership on a Saturday and that works for her, yet not according to the experts
Is there a best time to share on LinkedIn? Learn the rules and break them according to your own network  https://simplymeasured.com/blog/best-time-to-post-on-linkedin/ - courtesy Simply Measured

Is there a best time to share on LinkedIn? Learn the rules and break them according to your own network  https://simplymeasured.com/blog/best-time-to-post-on-linkedin/ - courtesy Simply Measured

3. Don't hide your light under a bushel of cryptic language, or by not explaining the obvious.   Put what you want people to know in the status update box. Summarise the article or post in less than 1300 characters (if a status update), or 750 - 1000 words (if an article), so that people get the key points without having to work too hard for it. Give, give, give before asking them to do something.  

Head on into LinkedIn to read more

Head on into LinkedIn to read more

See the 6 Insights share to the right? A summary of the entire six insights are listed in the post itself, not buried in a link.

Do the work for your audience so they don't have to do the work themselves and this helps build trust.

  • Remember MOST people are skimming while on mobile devices (57% LI traffic is mobile).
  • Remember Gary V - give, give, give, ask? (jab jab jab punch. You want to be generous with your content, insights and information so that people gain maximum impact from your shares.
Your interpretation, contextualisation and summary is what people are looking for and what will set you apart. That’s part of your brand.

 

4. Keep your language punchy and concise.

Short sentences.

Easy to read.

Essential.

Remember - 57% users on mobile devices and this is set going to continue to grow.

5. Put an extra line return in before any instructions. Make them stand out.

Such as -

► Detailed article in the 1st comment

► Comment below with your #1 career advice

I'm not a huge fan of emoticons and symbols but if that is the currency of your target market then use them. If your target market is more corporate then stick with corporate bullet points and symbology. 

6. "Video killed the LinkedIn article star" - if you are good at video, or are learning how to do video, now is the time.

Since the recent demise of Pulse on LinkedIn the long form article has lost much of it's potential to 'go viral'. This doesn't mean not do long form articles. They contribute to SSI rankings plus help you craft well thought out arguments. They are searchable via Google and frequently Google ranks LI articles higher than it will your own web or blog site.

Key suggestion:  If you are fortunate enough to have a service that has video don't be shy. Get on camera and start creating and sharing content.

7. And FINALLY - change is inevitable. The only constant is change. Deal with it.

LinkedIn is going hammer and tongs with updates at the moment. The forums are all awash with the algorithm changes plus technical glitches. Just keep on keeping on, until you learn more. Remember if something isn't working for you, it doesn't mean nothing is going to work or that the end of the world is nigh. Keep investigating, tweaking and adjusting to find what works for you right now. And even this will change in time. 

Key suggestions right now? Mix it up.
Mix up the types of ways you share.

  • some images
  • some long form published articles
  • some video
  • some links
  • some text only

Don't be paranoid about it. But do keep that in mind for the next few months.

Over to you all!!   Looking forward to seeing you create your own brand and following on LinkedIn

#LinkedInlove #LinkedInLessons #LinkedInlife

Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing


I'm committed to helping my clients win the promotions, raises and recognition they truly deserve. And LinkedIn is a perfect executive brand building tool that you can leverage - for free. All it take is time and focus, and you can break free of what ever pigeon hole you may find yourself stuck in.

Using LinkedIn to create a movement, not a ripple

Using LinkedIn to create a movement, not a ripple

Liked this? Read more

This article is part of my brand building series to help my clients create a movement, not a ripple. If you'd like to learn more, drop me an email below.

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Social Influence & Social Persuasion - New Leadership Expertise

My big word for the year is IMPACT. As such, this blog is part of my 'client branding series' designed to give clients an extra advantage. 

The article in the link below is particularly useful if you want to proactively, strategically and deliberately promote your Executive Brand via LinkedIn. And the Gold Standard of Executive Branded is definitely deliberate, proactive and strategic - along with being future focused. More on that below.

Is bigger better?  

The average CEO has 930 connections on LinkedIn. A well connected, future focused, socially apt C-suite executive has many more. And given that social persuasion, social influencing and personal brand are now defined as new areas of leadership expertise, being perceived as well connected will imply some level of competency. 

However, bigger is not always useful if your engagement level is low (i.e. no-one engages with what you share). But at a cursory glance, it's one of those 'social proof' metrics - 'You have lots of connections ergo you must know what you are talking about'. And you never get a second chance to make a first impression.

THE FUTURE OF WORK

Future_of_Leadership_Executive_Branding_Amanda_Blesing_Executive_Women.jpg

According to Stephane Kasriel, CEO, Upwork, and co-chair of the World Economic Forum, Council on the Future of Work, Gender and Education, the majority of work in the future will be freelance. Portfolio type careers will be the norm. Almost 50% of millennials are now freelancing anyway and some of the biggest companies are seeing this as a great opportunity to attract talent.

So what does this mean? If you have consultancy, freelance or leadership aspirations then mastery of Social Persuasion tactics and personal branding will be the differentiator that sets you apart, and having a larger audience to engage with will definitely help as you

  • back yourself, sell yourself and articulate your expertise in language that employers/hirers value and understand.
  • learn to stand out in a competitive marketplace, for all the right reasons.
  • let go of hiding your light under a bushel and expecting others to tap you on the shoulder.
  • self promote in a way that beats the bias

And executive branding and LinkedIn can help you do just that. 

CHANGES ARE INEVITABLE

LinkedIn is going hammer and tongs with updates at the moment. The forums are awash with algorithm changes, technical glitches and more.  This is not the first time, nor will it be the last time. Change is inevitable and the pace is likely to become even more rapid.

At time of writing there are issues with invitations, changes to the way posts are assessed and buggy issues with messaging.

Where this is likely to impact you is in creating engagement with your shares.  So if engagement rates do drop don't give up. 

Keep investigating, tweaking and adjusting to work out a repeatable plan that helps you position yourself, engage with others, showcase your thought leadership so you stand out from the crowd more easily.

Here is a link to my latest advice for clients on LinkedIn. The insights came from a small group who attended my January 2018 LinkedIn Mastery Workshop. 

Seven New Insights for those Building their Brand on LinkedIn - Read more

 

CURIOUS ABOUT FUTURE LINKEDIN MASTERY WORKSHOPS?

I ran a LinkedIn Mastery workshop in January 2018 in Melbourne for a group of consultants to help them get more bang for their buck when self promoting and marketing on LinkedIn.  I now have a waiting list for others interested in attending a workshop in each of Sydney and Brisbane. Another workshop in Melbourne is also in the pipeline. 

LinkedIn_for_Executive_Branding_Amanda_Blesing_Create_A_Movement_Women.jpg

Ideal for those who -

  • have leadership aspirations and want to master the art of social engagement before it gets too late
  • are consultants or freelancers who need to create a pull strategy to draw in potential B2B clients
  • feel like they are hitting their head against a brick wall, because "nothing works anymore!" 
  • are curious about the latest tactics and impact of algorithm changes in 2017

If you would like to be added to the list, drop me an email with your contact details and location. 

Let's create a movement, not a ripple!

Have a fabulous February.


Vive la révolution! #ambitionrevolution #LookOutCSuiteHereSheComes #feminineambition #success #career #executivebranding #personalbrand #standout #leadership  #executivewomen #careerfutureproofing #LinkedInLove #LinkedInLife #LinkedInMastery #LinkedIn

 

Liked this? Read more

This article is part of my brand building series to help my clients create a movement, not a ripple. If you'd like to learn more, drop me an email below.

 

 

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months