7 AWESOME reasons I've learned to ❤️ boxing and maybe you will too 🥊

How do you find the balance between being happy with how things are, and striving for more?

As a yogi I've learned to become less reactive and more accepting of things I cannot change. While I'm not a stereotypically "blossom from your heart flower" yogi, I love the calm acceptance and clarity it brings to my work.

But there are times in my life when I definitely need more oomph! And boxing has become my new favourite.

Why?

1. Its surprisingly fun! I haven't laughed so hard in years as I get the patterns wrong

2. The patterns are awesome for coordination and ..... by default growing new brain cells

3. It's an awesome work out

4. It's something my husband and I can do together

5. Passers by always cheer me on as they watch Russ and I sparring together 💪

6. As a recovering perfectionist It's something I'll never be great at, but can focus on getting better

7. It give me the 'get up and go' I need to get big things done.

COMMENT BELOW - How do you find the balance between never giving up and always letting go?

Gif video fun from Port Melbourne on the weekend. My technique definitely needs work but I haven't laughed so hard in years! 🤣😂🤣

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

The secret to getting noticed for all the right reasons for executive women

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I was not rescued by a Prince. I was the adminstrator of my own rescue
— Elizabeth Gilbert

A funny thing happened to me on a webinar the other day.  I was in the middle of introducing the Gold Standard of Executive Branded - proactive, intentional, future focused and strategic when someone asked me a question "Isn't it disingenuous to do this? Surely if we're doing great work people will notice us?" 

My heart stopped.  It was such a great question.

I then took a deep breath and thought deeply before I responded, because I knew exactly where she was coming from.

Let me explain.

My new book From Invisible to Invincible - a self-promotion handbook for executive women (advance orders available here) was originally going to be called Noticed: For all the right reasons. 

Oh, how I loved that title. It was punchy. It was going to have a sealed section with all the wrong reasons (and no, not those sort of wrong reasons). This book was about being noticed by the right audience, at the right time, in the right place with the right key messages in the right currency.

But when I reflected on the issues that many women face: a lack of agency or a tendency to rely more on waiting to be noticed than creating the notice, I simply could not go to print with that title. It would convey the wrong message and keep us stuck once again playing small.

THE SECRET

The secret to creating a career that really counts is that success comes soonest to those who create it themselves - deliberately, proactively, strategically and in a future focused manner.  Not to those who wait around for it to happen to them or for someone to hand it to them.

The socialisation of young women and girls is comes from fairy stories and romance novels where the female protagonist waits to be rescued. Even if we didn't consciously buy into that narrative, it was all around us - television, advertising, magazine articles, our mothers, grans, aunties, female cousins, babysitters or childcare workers who reared us with those same stereotypes in mind. 

After all -

  • Men sweat, while women glow

  • Men go on quests and adventures, while women are required to stay at home waiting and keeping the hearth fires warm

Our history is flooded with images of women sitting passively and looking amazing, without a hair out of place as though as though we didn't break a sweat, Mona Lisa style, while imagery of men is all guts and glory, of men riding, lifting, heaving, throwing, running, creating and leading.

This creates a tendency towards a lack of agency for women. We subconsciously end up imagining that someone needs to tap us on the shoulder, for us to wait to be invited, for it to be worthwhile; that being discovered like Australia’s Top Model is the holy grail (thank you NOT Dolly Magazine of the 70's and 80s'); and this somehow perpetuates a mixed up mess of, if you actually create your own success then it isn't as valid.

Logically this doesn’t even make sense, but it’s so ingrained in the thinking of yesteryear that it’s hard to decode or dismiss even now.

In 2015, I was attending an International Women’s Day function and was seated at a table with a mature-aged (75+) business woman renowned in the dispute resolution sector. She had just published her first, much awaited, book. When I asked her why she waited so long to write the book, she replied ‘No-one had invited me to write one before, so I didn’t think it would be the right thing to do’

This exemplifies much of what many of us still hold to be true. We're still waiting to be invited because we think it's the right thing to do. 

But the new rules for women are - if you don't have a seat at the table, BYO chair. 

This takes focus, striving, strategy, influencing others and right effort.

So to answer the question? No this is not disingenuous. We women simply got the wrong memo. This is the secret ingredient that we've only recently stumbled upon. The men and women winning all the glory are quite simply, creating it for themselves.

Instead, we need to stop waiting and get on with the business of being great then create a world we want to inhabit.

As television producer Shonda Rhimes famously said ... 'I am smart, I am talented, I take advantage of the opportunities that come my way and I work really, really hard. Don't call me lucky. Call me a badass'.

YOUR THOUGHTS?  Have you had your badass moment yet?  Or deep down, are you still waiting?  Drop me a note and let me know.

#Icreatesheroes #womenofimpact #LookOutCSuiteHereSheComes

 

Share if you dare, to inspire another woman somewhere!

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

How to create career wins with 'on brand' LinkedIn posting

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Have you ever shared something on LinkedIn, only to watch it  ………. fizzle?  

Nothing. Nada. No real engagement.  What the!?!

Maybe it was …..

  • the latest piece of research on leadership or gender equity, or

  • a high profile event highlight, or

  • a challenger piece to shine a light on an industry problem.

Then for some reason it goes no-where and you wonder what’s going on.  What’s worse, you watch while someone else’s far more lightweight content seems to do far better.



IT TAKES PRACTICE

I didn’t have time to write a short letter, so I wrote a long one instead.
— Mark Twain


My own posting and publishing journey began five years ago.  I was terrified of sharing my opinion on LinkedIn, so I didn’t say much at all. If I did, it was a sales pitch, or someone else’s idea.  My brand? My voice? My results? Non-existent.

There had to be another way.

I then worked with a ghost writer (Claire) to help me build my publishing muscle.  She took me fromwoeful to world class in just a few months and helped me find my voice. 

Since then I’ve consistently shared content to inspire executive women the globe over. This helped grow my confidence and I'm delighted to announce I have finished writing my 2nd book - this time on self promotion for executive women (Invisible to Invincible) due out September. 

Obviously I've learned a thing or two along the way and key is that if this is possible for me, it’s also possible for you - and just takes practice.


CONSISTENCY TRUMPS FREQUENCY & EVEN "VIRAL"


Brand building via posting and sharing content is not just for influencers and experts, and doesn’t happen overnight. While viral might be the holy grail of growth hacking ….  quietly, consistently, quality content in alignment with your career goals will deliver raises, recognition and better opportunities in the long run.  

For the purposes of this article let’s look at content and the 7 Ps of producing consistently good, on brand, quality content that will help advance your leadership career – with easily implementable tips and tricks from influencers and experts.

1. Proof reading is going to be your new best friend. Not just for typos. That’s a given. This proof reading is for checking that your post has impact.  Content with no impact simply sinks to the bottom and no-one ever sees it.  #prioritiseforimpact 

2. What’s your Purpose? Does your piece of content fit with your long term goals? Is it in alignment with your leadership brand? If not, how can you make it more so?  Purpose is one of the three pillars of self-promotion – and one of the secret ingredients that help depress the Modesty Norm for executive women.  Check your content for purpose before you press play – and you’ll feel far better about what you’re doing plus it will deliver more bang for your buck in the long run. #onbrandonpurpose 

3. Does your content Pop visually and/or conceptually? Does your first line or opening sentence stand out? Is it dramatic enough? Does the opening line or image convey emotion? Does it entice people in to want to read more?  Consider #hashtags, 🤣s, @name, questions or challenges.  

Don’t start with sentences such as – "I was attending the xxx event today and this is what I learned".Instead start with a strong statement about what you learned, and then explain that you were at the xxxx event and that was the key takeaway from the speaker.   

According to Microsoft, the human attention span has dropped from 12 seconds to 8 seconds (shorter than a gold fish).  Grab attention with a powerful opening line so people are keen to learn more.  #replaceblandwithbold 

4. Is your language Powerful enough? Turn up the volume by doing the following

  • don’t start sentences with "so", "and" or "just"

  • remove passive language and weasel words

  • ditch things that make it seem as though you don’t have an opinion or you are hedging you bets.

Instead, back yourself, your ideas and your perspective.  Challenger posts with a strong voice, no holds barred and no hedging your bets, get far better results both in terms of views and also with people reaching out to want to learn more.  #ownyourownawesome 

5. Is your post Personal enough? Where is the context? What’s your perspective? Where is your voice? Can the reader get to know you?  No more hiding behind -

  • too much jargon

  • annual report rhetoric

  • formal sounding language that doesn’t flow

Making meaning and sense making are what your audience are craving – that unique intersection between your expertise, your experience and the things you are most passionate about.   When you are able to layer in your personal perspective you’ll do far better.  #findyourvoice 

6. Does your post Persuade? Do you provide a rationale and evidence, that helps people see your point of view? Why should we care? Be sure to explain the obvious so people don’t have to work for it. According to research, persuasion is said to be one of the top 10 leadership skills required in 2025. Start practicing now.  #learntopersuade 

7. Is your post too Passive? Make it obvious how you need people to engage and take action (calls to action). LIKE/COMMENT/YOUR THOUGHTS - Remember engagement is where it’s at - you want people to engage, converse. to contribute. Not only does engagement provide social proof but the algorithm loves it too and your post will do better. Make it easy, if not compulsory, to engage. #eliminatepassive

CASE STUDY
One of my smart 'n savvy executive clients had been buried in her organisation for many years. No-one outside the giant corporate remembered she existed professionally any more. She started sharing consistently, on brand, in alignment with her new career goals, even tailoring her posting towards the roles she was applying for. I'm delighted to announce that after 6 months she landed a phenomenal role with relative ease. How do we know her LinkedIn posting helped?  Because the interview panel all went to her profile several times during the recruitment process to check out and engage with her activity. 

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Many of my executive clients are leveraging LinkedIn to build their confidence and leadership brand.  Several have been picked up by international publications, others have been invited to speak or been considered for career opportunities as a result of this work. Did you know your LinkedIn activity also contributes to Award judging decisions? With a plan and some practice you can create a winning strategy too.


YOUR THOUGHTS?  Have you had a win with your LinkedIn posting and publishing? Or are you simply  getting nada, nothing ...... a fizzle? Drop me a note and let me know

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes 

Share if you dare, to inspire another woman somewhere!


 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

I’m not #strong for a #girl - I’m strong!!! 💪🏻💪🏻💪🏻

I’m not #strong for a #girl - I’m strong!!! 💪🏻💪🏻💪🏻.jpg

When we qualify we disempower. Let’s keep this to what it is.

Super pumped for amazing Australian athlete Tia-Clair Toomey who has been crowned 'the fittest woman on earth' for the third consecutive year, crushing her competition at the World Crossfit Games in the United States.

She is known for being super humble too "If it wasn't for you guys I wouldn't be going into the gym every day trying to better myself."

But heck! This woman is such an amazing role model for young girls and women wanting to make a name for themselves in their chosen field.

Definitely not strong for a girl. She is pure power 🧨

Where else do we qualify when we should just be acknowledging greatness?

>> Have your say .....

READ MORE IN FIRST COMMENT

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

When winging it will only get you so far

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Winning, but not winging it

We’ve all heard that confidence trumps competence when it comes to success.


We may not like it, but it’s hard to dispute.  

Picture this. 

An emergency alarm sounds in your building. Everyone is looking around wondering frantically what to do next.  Who are you more likely to follow?

  1. The person who tentatively appears to be in charge, maybe hesitating, maybe with a quiet voice, or

  2. The person who stands up, grabs attention and says “follow me” confidently, even if they're making it up as they go along?

Unfortunately, we’d rather follow a seemingly confident person, than the under confident person who may be better informed but doesn't shout it out from the rooftops.   It’s human nature and an important point for leaders.

We have a great example right now in politics in the current leader of the free world (whose name I shall not mention). He’s winging it and everyone knows it. He is making it up on the fly, even changing the rules as he goes along, yet still people follow.

However for the rest of us, winging it will only get us so far and preparation is the answer.

Every day I speak with executive women who are winning but not winging it in their careers. I'm coaching them through presentations and interviews along with influence and negotiation plans.  I frequently ask them the following question -
“When was the last time you got a great result doing this? And what was it that helped you get that great result?”

"Doing the work and preparing. It's just that I've learned to make it look easy" is their answer.

There will come a time in your career when winging it won’t work any more because it leaves far too much room for: 

  • Making mistakes that have considerable negative impact on others

  • Making half assed attempts with excuses for failing ("it wasn't meant to be ....")

  • Imposter Syndrome to take hold with the very real threat of being caught out.

Preparation will mitigate those risks.

Winging it might get you a seat at the table, but it won’t keep you there. You’ll need to do the work. 

Does this mean you never wing it? 

Heck no! There will still be ample opportunities for winning winging tactics. Sometimes my best ideas come out of conversations where I was making it up on the fly.

But if you’re serious about your career and leadership aspirations be sure to only wing it on the things that can’t derail you. 

Then prioritise your preparation on the things that matter most.

#womenofimpact #LookOutCSuiteHereSheComes #winningnotwinging

Share if you dare, to inspire another woman somewhere!

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Want a copy of my book "From Invisible to Invincible”?

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

From Invisible to Invincible - a self-promotion handbook for #executivewomen

I'm so excited! 🤩🥂🎉

Advance notice from my editing team that my new book will be out at the end of August!

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From Invisible to Invincible - a self-promotion handbook for #executivewomen

Thanks to my #linkedinfamily who gave me such insightful feedback on the initial cover draft and thanks also to the amazing Louise Williams who helped me truly roar.

Time and time again, executive women wake up and realise they’ve spent their entire careers making everyone else look good and have forgotten about themselves.

If you've ever experienced the following then this book is for you ....

• You are a deep subject matter expert but you hate self-promotion

• You have been bypassed for plum assignments, juicy pay rises or better opportunities but you don't know why

• Others have taken credit for your results and you don't know how they get away with it

• You are a younger executive and have been told you are too ambitious and that you need to do your time and wait in line

• You have a seat at the table but no-one knows why you're there and you don't know how to fix that.

My team and I are now taking advance orders.

COMMENT BELOW if you'd like us to keep you in the loop!

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Self doubt - the biggest killer of bold ideas, big dreams and even bigger aspirations

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Executive women tell me that one of the biggest contributors to self doubt is exclusion Exclusive practices lead to - ideas being shot down in meetings - contributing yet not even being heard - missing out on plum assignments because you weren’t in the “in” crowd - not feeling seen, heard OR valued The list goes on.

Remember - YES AND #Diversity AND #Inclusion We won’t get very far without them both.

YOUR THOUGHTS?

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

The key to Videoing like a LinkedIn Ninja

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How to Video like a LinkedIn Ninja - and did video really kill the LinkedIn star?

When I first started videoing, I was 🤮 dreadful.

Not just a little bit awful; I was truly catastrophic.
So much so that -

  • I'd do 10–20 takes to get one short clip

  • I'd be umming, ahhing and stumbling over words that normally came easily plus

  • I'd often forget my place right at the killer point and have to start again.

“A picture is worth a thousand words........and a video is worth a thousand pictures!”
— Ankala V Subbarao

Most of those initial clips never saw the light of day! And here's hoping they never will 🤣😂🤭

So, how did so many other people look so good, so fast? I couldn’t work it out and this kept me second guessing myself.

When LinkedIn launched video, it seemed like everyone jumped on the band wagon, and with recent technology advancements, video is far easier and quicker to produce than writing a blog.

According to research, on average, users spend around 5–6 hours consuming video content daily (yes, you read that right). Plus this figure is only set to increase, rapidly, as we become more time poor, consuming content between the cracks of our professional and personal lives.

So what happened? What did I learn that made it easier and helped me get better?

Learning #1 - Stop trying to prove myself. I was trying to be too intellectual. This came from that deep seated worry that I'm not really good enough. I'm not unusual. Research and anecdotal evidence says that when women start their self-promotion game, we often try and over prove ourselves. Unfortunately, this came through on camera with me packing too much information in and using language that was far too academic. But once I pulled on my big girl pants, and dosed myself with a shot of confidence, I naturally did better ... and it shows.

Learning #2 - Stop trying to be perfect yet expect progress. I learned to give myself permission to be bad at the start and to respect the journey. Some things fall into place much easier with less of a learning curve but maybe not video. Just like learning to do a headstand, you wouldn’t expect to do one in your first yoga class.

If you want to try using video to self-promote on LinkedIn, Facebook or Instagram, but are feeling a bit anxious. Or maybe you want to add video into your mix for addressing remote staff or creating content for the intranet at work, but worry you’ll shoot yourself in the foot, here are five practical tips that might help you tackle your video self-promotion strategy more confidently.

  1. Don't over complicate it. Pick one idea and speak to that. Just one simple idea. It could be answering one common question from your audience or one common problem that you know how to solve from which your audience may benefit. Consider a piece of a project that your audience might be interested in or an idea from a book that changed your life. Whatever the topic, pick one and save the rest for another day.

  2. Have a conversation. Use language as though you were chatting with a professional friend. I call it BBQ language—it’s as though you had friends over for a BBQ and you’re talking about your work. You wouldn’t use jargon or a bunch of annual report rhetoric, unless you want their eyes to glaze over. You’d personalise it; use real language, real context with real stories.

  3. Brief is best. People are time poor. Most people won't even watch more than 1 minute. Attention spans are short (and getting shorter). Make it easy for yourself - and your audience.

  4. Smile. I was so nervous about the video that I was forgetting to smile. Yet when you smile, it comes through in your voice; you connect better and find everyone enjoys the video more.

  5. Look at the lens. Look at the actual camera lens. Hard to find on the phone sometimes. This small thing was an absolute game changer. Put a dot, a piece of blue tack, anything, near the lens and look directly at that.

    So the question remains - did video really kill the LinkedIn star?

    Only if she dies of embarrassment!

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And get in touch if you want help with building your executive brand!

#executiveimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

One great technique to help you meditate your way to the top

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I don't think I would have landed, or lasted in, a CEO role if I didn't meditate.  In fact, I know I wouldn't have. Between board responsibilities, ambitious growth targets, staffing, reputation management, AGMs, Awards and audits, life had the potential to be incredibly stressful. 

Meditation kept me clear headed, less reactive and better able to manage the constantly changing demands. 

What’s interesting though, is that I used to hide my meditation and yoga. I was embarrassed that people would think it was light weight and not leaderly enough, not cool or career minded enough, and that I was lacking in some way. 

Spring forward a few years and times have sure changed!  Meditation and mindfulness is considered the new black. It’s not just good for you but it’s uber cool as well.

If Jeff Weiner, CEO, LinkedIn, Ariana Huffington, CEO, Huffington Post and Oprah Winfrey, CEO, The Modern World (LOL) can do it, so can the rest of us. 

Multiple research studies have shown that meditation has the potential to decrease anxiety, thereby potentially boosting resilience and performance under pressure.

It has also been shown to

In the attention economy, focus is the currency. Fight for your focus
— Repa Patel
  • reduce stress

  • boost immunity

  • increase concentration and focus

  • improve sleep quality

  • help you make better decisions

  • increase memory and

  • enhance creativity

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....... all of which are highly beneficial to leadership.

Let's nip scarcity mentality in the bud 
It doesn’t have to be complicated or perfect. Tiny two minute meditation moments several times a day are not to be sniffed at. After all, the meditation that you do is far better than the meditation that you think about and don't do.

An abundance meditation is my go to at the moment. Designed to nip scarcity mentality in the bud in a few minutes. Literally. And scarcity mentality is not only one of the biggest barriers to women in leadership, but also to you and your own success.

  • "There won't be enough top jobs to go around"

  • "There won't be enough opportunities for us all"

  • "I'm not good enough"

  • "I'm not confident enough"

  • "There are only a few places so why would they give one to me?"

You've probably heard one of the above. You may have even said something similar to yourself.

The abundance meditation is really simple. When I do it I feel stress melting from my body - like ice-cream on a hot summer day (she pined wistfully). 

It’s great for those days when you have a bucket load of competing priorities, then worry that you won’t have enough time, energy or focus to get there.  

Deep down too, you’re afraid because the person you’ll let down the most is yourself and maybe .... today is the day that others will find out you're a big ol' fraud.

So what do you do?  Instructions below

  • Close your eyes and focus on your breathing. You can be sitting or lying. Rule of thumb - if you accidentally fall asleep, you probably needed it. Don’t get too pedantic.

  • Start breathing and allow your diaphragm to gently expand into your belly as you breathe

  • With a light touch, count how many counts it takes to inhale, pause at the top then count how long it takes to exhale

  • Repeat for about 1 minute and see if you can effortlessly extend your breath count each time

  • Then mentally repeat the following four phrases to yourself with your new slow breathing - about four times through

- "I am safe"

- "I am worthy" 

- "I am loveable"

- "I am enough" 

  • Remember you are not in a rush, take your time

  • If you have the time, or want a variation on a theme, take it one step further and repeat the following different four phrases for a couple of minutes

- "I have plenty of time"

- "I have plenty of energy"

- "I have plenty of focus"

- "I am enough" 

  • Finally, sit in silence for a minute longer and gently bask in the space this creates.

Then get on with your day!  

Remember, some days it's a dance. Other days it’s a juggle. While some days it feels like a tornado hit!

You being able to carve a calm pathway through is going to make all the difference between an indifferent or invincible 'brand you'. 

Let me know how you go. 

And yes, it is possible to meditate your way to the top.

Share if you dare, to inspire another woman somewhere!

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes

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The Macedon Retreat is FULLY BOOKED

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Retreat Early Bird date extended - just for you

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It's not too late - early bird pricing extended to 5 July

Are you able to attend?

What would it take for you to create the time and space to focus on "brand you" and attend theWomen of Impact Leadership Retreat?  

Maybe it's an extension of the Early Bird pricing discount to help you make the final decision! 

Finding the balance between tackling ambitious goals and taking downtime can be challenging for those with big career goals and even bigger roles. The Macedon Women of Impact Leadership Retreat will help you create time and space to do just that.

Bookings and details in the link -  Early Bird pricing extended to 5 July  COB

In addition to reflecting on your own leadership brand, your ability to influence and carve out a future focused, positive pathway forwards, you will also hear from three amazing women who will co-facilitate with me.

1. Irene Scott, Copywriter, Marketer, Strategist, Engineer - a civil engineer turned copywriter and marketing strategist, who loves telling other people’s stories and helping them live their passion.  She is already helping several of my clients with prestigious award nominations so I'm very excited to hear how she does it. 

How to Write an Award Winning Application to Showcase Your Expertise… 7 Tips to Boost Your Nomination Success.

If you want more influence, credibility and authority amongst your peers, then being formally acknowledged with an award is key.  But if you’ve ever doubted whether you have the right experience, struggled to find the “right” words to express your accomplishments or been anxious your message sounds flat, then you know writing an award application can be a challenge.  In her presentation she'll share with you 7 tips and strategies you can use immediately to write winning award applications! 

2. Julie Hyne, CEO Stylist and Image Consultant 

Some people think that style and image is frivolous. However, perhaps they've never been on the receiving end of negative judgments or low confidence because you simply didn't have the right look!  
Your confident executive presence is a career tool just like any other and with competence so confused with confidence, a confident presence pays dividends. I've had clients tell me that they've been advised to change their look, straighten their hair and present themselves differently if they were ever going to succeed. And this hurts!  And when that happens, I call Julie.  Julie works with C-level executives around the country and advises on style, image and executive presence to have more impact.  For those attending the Retreat you get to experience her wisdom first hand in a group setting.

3.  Special guest female wine maker, Laura Swallow, winemaker for Rowanston on the Track, will share tasting notes and her career story in the breathtaking views of the Macedon Wine Room. 

If you're still sitting on the fence re the Women of Impact Leadership Retreat - this Early Bird extension may be just the ticket. 

Curious but not sure? Why not grab 30 mins with me to find out more?  Book a Zoom or Phone meeting straight away. Or simply hit reply to this email 

When: 1 - 2 August 2019 (arrival lunch served from 12.00 noon Thursday)
Where: Macedon Ranges Resort, Spa & Conference Centre 
             Just 35 mins from the Melbourne airport and 45 mins from the Melbourne CBD

Who should attend? Ideal for executive women with big goals, bigger drive and even bigger ambitions, or newer consultants wanting to establish their brand with more impact.

What's included?  All meals, sessions, a wine tasting, a fabulous group dinner, a tai chi class, and for those heading to the airport at the end of the Retreat there is a group airport transfer booked for 3.30pm Friday. (estimated arrival time 4.15pm)

Retreat bookings and details here

  • Note 1 - there is a special rate for former and current clients. I know you'll love connecting with each other as you all have so much in common.

  • Note 2 - there is also an amazing offer for those who have yet to work with me, but want to come along and meet others. You receive a 2 hour strategy session with me. I've already delivered 2 of these sessions to women who booked early.  It would be great to get your 2 hour session in before the event.


Drop me a note if you can't decide and need more information.  Happy to help.

Counting down the days ......

Stay visible!

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Amanda’s 11 Step LinkedIn Ninja Posting/Publishing Process Guaranteed to Build Your Brand

How to Post and Publish like a LinkedIn Ninja -  11 Steps.png
  1. Draft an idea for a Post or Published article - just have a crack at getting fingers to keyboard, pen to paper, words out of your head and onto a page. Sometimes I’m totally surprised by the material that comes out of my subconscious just waiting to be written and published. After all, the secret to getting things done is to get started.

  2. Let it sit for a day or two to settle before going back in to edit - just like you would with rising dough or bread

  3. Decide on style - What style post/article will it be? Will it be text only? Have you got an action shot of you? a video? or other media that might add interest factor? (no bland stock images thanks!)

  4. Identify 10 potential people in your network who may have something to add to the conversation. Don’t reach out to them yet.

  5. Finalise your Post/Article - edit then proof-read with view to how others will react to it. You can always test it with a friend.

  6. Check for the 6 Ps of LinkedIn Proof-reading

    • What’s your Purpose? Does this fit with your long term goals? Is it branded or in alignment with your brand? If not, how can you make it more so?

    • Does it Pop? Does your first line or opening sentence stand out? Is it dramatic enough? Does it have enough emotion? Does it entice people in to want to read more? (consider # 🤣 questions or challenges)

    • Is your language or idea Powerful enough? Can you amplify that more? Don’t start sentences with So, And. Remove passive language, weasel words or things that make it seem as though you don’t have an opinion and are hedging you bets.

    • Is your post Personalised enough? Where is the context? What’s your perspective? Are you using too much jargon? Does it make you seem human?

    • Does it Persuade? Do you provide a rationale & evidence, that would help people see your point of view? Be sure to explain the obvious so people don’t have to work for it.

    • Is it too Passive? Make it obvious how you need people to engage and take action (calls to action). Remember engagement is the gold - you want people to engage. Not only is it “social proof” but the algorithm loves it too. Make it easy/compulsory to engage.

  7. Consider your hashtags in advance - 3 to 5 at max. Why? To get them into popular news feeds on LinkedIn, consider who your ideal reader is and what #feeds they read, what your own branding is, or any words you want to pop in the 1st x 2 lines.

  8. Work out a good time to Post/Publish - i.e. when you have at least 30 mins available to Sweat the Post to get it running and when you know there will also be room for natural organic read rate (i.e. more people on LinkedIn)

  9. Post/Publish - note: when publishing, you need to have a pithy, catchy and short summary of your post, with a few hashtags when you publics. Consider drafting something in advance.

  10. Then Sweat the Post or Article - no more “build it and they will come”. No more relying on luck or happy accident. Take responsibility for the success of your post. If you don’t have 30 mins available at a good time to post, find another time to do it. What does this mean?

    • Send to your 10 experts who will have an opinion - “Hi (Brian), just wrote something for LinkedIn (insert Link). Would love your opinion to get the conversation going. A thumbs up or comment would be great. Happy to return the favour for you another day. Cheers - your name”

    • Share in any relevant groups you’re a member of - contextualise as you share

    • Consultants - share to your own company page

    • Comment back to any comments that others make within the 1st two hours. Consider asking questions to keep the conversation live for longer

    • Ongoing commenting back, at the 6 hour mark then daily with a few responses each day. PRO TIP - don’t comment back on everything all in one hit after the initial 2 hours. Spread it out over a few days to keep your post/article running longer

  11. Track your results - likes, comments, reshares. Consider also, did the post or article increase the number of views your profile got? Keep a record so you can measure progress or refine the process as required.

Once again - don’t leave success up  to luck or happy accident. Make it a fait accompli instead.

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

😱 How did I miss this from 3 months ago??? 😱

Yet timely, as #Barbie turns 60yo

86% of 8000 mums surveyed by Mattel said that they were skeptical about buying a Barbie for their daughter, because of the negative stereotyped role modelling.

In response, they’ve created 17 dolls of real and famous inspiring women. The #Shero program includes both historical & modern role models including

> Frida Kahlo

> Amelia Earhart

> Martyna Wojciechowska, Journo

> Bindi Irwin, Conservationist

> Patty Jenkins, Filmmaker (Wonder Woman)

> Katherine Johnson, NASA Physicist

I never had a Barbie. Not sure why but for some reason they didn't feature high on my agenda.

As a kid I grew up on a farm and far bigger toys to play with - a mini bike, a go-kart, a toy race-car set and heaps of pets. No, I wasn't a tom boy. I didn't know that what I did was unusual. However it was when I started spending time with 'city kids' that I noticed the difference in play time.

What I do love about this is the redesign of the Barbie ethos. For those who want to play with dolls, Barbie now comes in all shapes, colours and sizes and with real life histories that educate and inspire.

YOUR THOUGHTS on the new SHERO Barbie range? CREDIT: Bored Panda & Womens Agenda

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months