How awesome bombs and a brag-a-log can supercharge your work life!

How awesome bombs and a brag-a-log can supercharge your work life!.jpg

I was interviewed by Lisa Leong for ABC's This Working Life. Producer @Maria Tickle then wrote the article.

In summary I love the brag-a-logue idea from Peggy Klaus.

Most of us are very good at downplaying our achievements and underestimating ourselves. Plus we’re worried others will think we’re bragging too much.

Yet the people winning all the glory are those who are prepared to:

> Back themselves

> Self promote &

> Own and share their expertise

How? Collect evidence of wins and achievements every week. I love the Friday Achievement formula as a tool to do just that.

EVERY Friday document -

> What have you achieved this week?

> The benefit you delivered (quantify or qualify)

> The core skill/expertise used

This is perfect for those times when

> you are feeling worn out & wondering if it's all worthwhile

> someone pushes back on your in a meeting but you know they are wrong but normally can't think of how to respond

> you need to self-promote.

Given it’s Friday - what have you achieved this week?

It’s okay to blow your own trumpet if you know how to play!

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

I’m a HUGE advocate of gratitude meditation or journaling

It’s been a game changer for me in recent years.

My default switch has historically been to mitigate risk, travel a safe or mid ground path.

That worked to a certain level but my career only went so far and if I pushed boundaries I got super stressed.

Once I implemented a regular and consistent gratitude practice it was as though something momentous shifted for me.

Fears, worries and anxiety all of a sudden seemed less burdensome and .......... the proof is in the pudding!

My career took off!

I can not recommend the practice enough

Give it a try. What have you got to lose?

YOUR THOUGHTS? What works for you? What's your poison when it comes to clarity of thought, focus and accelerating your career?

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Hot 100 ideas for LinkedIn posts to help you spend more time on the things that matter most

"Who would want to listen to little old me?"

"Everyone else seems so much more articulate than me!"

"It’s all been said before, why would I bother?"

Amanda Blesing, helping you stand out for all the right reasons

Amanda Blesing, helping you stand out for all the right reasons

When it comes to sharing and creating content for LinkedIn I’ve heard every excuse in the book. I've probably even used a few of then myself!

But because the platform is highly professional and so very easy to leverage, many of the busy executives I work with end up choosing it as their profile building platform of choice.

Initially they might be tentative, but after a while they get the hang of it and ……… then they don’t seem to be able to stop!

Plus, over time, their results are phenomenal. I've had clients get content picked up by international publications, land new roles in different areas, be invited to speak and participate on panels, and even win Awards, simply by consistently and strategically sharing on LinkedIn throughout the year.

EAT, SLEEP, POST, WORK, REPEAT

As with anything, after a while you run out of fresh ideas. It can feel (and look) like you are just repeating yourself over again. If you’re always sharing the same style of content, you run the risk of your audience switching off and thinking you don’t have anything of new or of value to add to the conversation.

DIVERSITY WORKS, BECAUSE OF DIVERSITY

To prevent this from happening to you, I’ve created a list of 100+ hot and different professional post topics, suitable for busy executives, sorted and categorised to help you mix it up even further.

Categories such as

  • Around the office (under the hood)

  • Personal career moments

  • External positioning/visibility

  • Your leadership brand

  • Your sector and

  • Your domain expertise

No more excuses, because you don't know what to say any more.

No more worries that you will sound like a broken record.

Far more confident and consistent profile building towards an exciting future you are co-creating for yourself.

AROUND THE OFFICE (under the hood) - giving people a sneak peek into what it’s like to be professional you

1. Reflection - day in the life of a (insert your job title)

2. Day in the life of your team or key staff member

3. One year reflection

4. Three year reflection

5. 10 years at the company reflection

6. Acknowledging key staff who are celebrating milestones

7. At your desk daily reflection/insight

8. Anticipation - what’s on the horizon for the next 90 days?

9. Acknowledging special days or diversity initiatives such as Diwali or other

10. Pan around the office photo collation - here’s what we do at company XYZ

11. Progress report on ongoing project or initiative

12. Research release

13. Report/whitepaper release

14. New partnership agreement

15. Key project milestone acknowledgement

16. Memory share - one year on, reshare or repurpose something you’ve shared previously, and reflect on progress or what you’ve learned subsequently.

17. Strategic planning day or offsite reflection

18. Guests coming to your office

19. Office tour - i.e. video

EXTERNAL POSITIONING - taking advantage of your visibility plan - speaking, attending, Awards, networking, meetings, board meetings etc

20. Pre speaking/panel gig - advance notice event promotion

21. Pre speaking/panel gig - advance notice I’m speaking on topic XYZ

22. Pre speaking/panel gig - what problems or challenges my topic solves

23. Pre speaking/panel gig - excited to be sharing the stage with (insert co-speaker names)

24. At the event - action shot of you on stage speaking

25. At the event - the standard event group shot

26. At the event - in front of event signage

27. Post event - what I spoke about at the XYZ event

28. Post event - who I met at the XYZ event and why that’s significant

29. Attending events, training, conferences & trade shows where you’re not speaking

30. At the event - photo collage - PPT slide, group shot, room shot (key learnings)

31. At the event - my notebook at the event with 1 x key learning

32. At the event - name badge or other event collateral photo

33. Post event - 90 day action plan based on what I learned

34. Post event - it’s been 100 days since the XYZ training/event and this is the result

35. Post event summary report - 3 things I learned at the XYZ event

36. Attending book launches relevant to your industry or career - photo of you and the author

37. Attending meetings at other venues

38. Board or Advisory council meetings

39. Committee meetings actions and outcomes to acknowledge contribution of participants

40. Attending Awards ceremonies and gala dinners

41. Re-shares of others who post or write about you

42. When featured/mentioned in the press or media, podcast, radio interviews

43. Out and about with business travel

PERSONAL CAREER MOMENTS - lessons learned, where you find your inspiration, career highlights and excitement

44. Resignation or Moving on

45. Promotion or plum assignment announcement

46. 1st 100 days in the role

47. 1st year in the role (3 years, 5 years, 10 years)

48. Previous year in review

49. Toughest moment in the last year - reflection

50. Toughest moment of career - reflection

51. Vulnerability post - I used to be crap at XYZ and here’s how I plan on improving/have improved

52. Tried something new - here’s what I learned

53. Gratitude and acknowledgement to key sponsors, champions or mentors

54. Gratitude and acknowledgement of key staff

55. Doing the juggle - work life balance ideas

56. Family wins or achievements i.e. child graduation, significant other major achievement

57. Own university or study graduation

58. Volunteer project progress, win or achievement

59. Hobby win, achievement or progress - use it as a metaphor for work and leadership insights

60. Books that helped me in previous year

61. Reading list for future year

62. Podcasts that helped me in the last year

63. People who have inspired me in the last year

64. When nominating for an award

65. If/when named as finalist for an award

66. Excitement and gratitude when/if winner of the Award

LEADERSHIP- best practice or current theory in leadership, summarised research, helpful resources, newsworthy articles aligned with your leadership brand

67. Leadership best practice insights

68. What you’ve learned about leadership since leading

69. Latest research on leadership in your industry or more broadly (i.e. HBR article, Gartner, McKinsey etc)

70. Celebrating great leadership in your industry or more broadly

71. Celebrating and/or creating great culture as a leader

72. How to be a better leader

73. Celebrating diverse leadership

74. Case studies about leadership learnings

75. Leadership quote that inspires you (can I challenge you to dig deep and quote women as well?)

76. Leadership mistakes to avoid

YOUR SECTOR- what’s going on in your industry or sector? News, insights, updates, research, future opportunities or risks

77. Calling for change in your industry

78. Crowd sourcing solutions from the LinkedIn crowd in your sector and beyond

79. Your sector best practice insight

80. Latest research in your sector or more broadly

81. Celebrating/acknowledging star performers in your industry

82. Industry case studies that inspire you

83. Eye popping statistics or insights from research in your industry sector

84. Mistakes this sector makes

85. Future trends in the sector

86. Opportunities for the sector

87. What can we learn from other sectors

88. Innovative ideas in your industry

YOUR EXPERTISE - what’s going on in your area of expertise? News, insights, updates, research, future opportunities or risks

89. Latest research summary regarding your domain expertise

90. Latest news that will impact those with your expertise

91. Your own thought leadership around your domain expertise

92. Best practice in your domain expertise

93. Changes in practice

94. Celebrating and acknowledging best practice

95. Calling for change in your domain expertise

96. How to get better at (insert your expertise)

97. How to avoid common (insert your expertise) mistakes

98. What this discipline can learn from other disciplines (cross pollination of expertise)

99. Calling for contributors to an article/project/initiative in your domain expertise

100. Case studies about your expertise being applied in different areas (i.e. for charity, research, trials)

How to use? 

  • Step 1. Work out what you are trying to achieve - industry visibility more broadly, profile building around domain expertise, profile building as a leader, career future proofing, a new job, or you simply want to change perceptions about you.

  • Step 2. Work out a sharing regularity that works for you. Many LinkedIn trainers suggest daily posting, but I believe that if you are doing it right and getting high engagement every time you share, daily posting is not only not necessary but has the potential to do your brand damage as people wonder when you find time to work. Instead work out a pattern that works for you such as once or twice a week. Most of the women I work with are already incredibly busy. We don’t need more to do. We simply need to prioritise the things that work the best.

  • Step 3. Plan out the next month in advance. Start with low hanging fruit ideas - the easy wins such as an event attendance, a project launch, something going on in your life that you can leverage for work. Progress to things that further your brand and career aspirations. You might want to even sketch out notes and ideas more fully once you've picked your ideas, to give yourself a head start.

  • Step 4. For the super organised, plan out 12 months in advance. Just topic ideas to start with, and flesh out actual content closer to the date.

  • Step 5. Mix it up. Avoid sounding like a squeaky wheel with nothing positive to say, or a broken record stuck in the same groove. Instead, try different styles, different tone, different types of post.

  • Step 6. More of a proviso really. Keep it professional. Post for the opportunities you want, not the opportunities you have. Avoid photos or language that will damage your professional brand and reputation at all costs. If in doubt, get a second opinion. You never know who is looking.

There is a saying “fortune favours the well prepared”.  

The same principle applies on LinkedIn. With a little bit of planning and a schedule that includes 2 x posts per week for 12 months, this list has you covered! 

Let me know how you go! 

Amanda Blesing, Executive Coach

Amanda Blesing, Executive Coach

  • Amanda Blesing works with Executive Women to help them build their brand

  • Profile building, executive branding & becoming more visible can be exhausting if you don't know how

  • 12 month profile building programs available now


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#womenofimpact #SelfPromotionMatters #LinkedInImpact


Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Is this just a game? Or is it a game changer? The new Ms Monopoly board game by Hasbro

Monoploy.jpg

Is this new board game the magic bullet? Could this shift perceptions about women and money?

Hasbro has given Monopoly a makeover.

Enter Ms Monopoly.

The game features inventions & created by women throughout history instead of the typical real estate investments found in the original version.

“Women also make more ($$) than men in Ms Monopoly ….. though, Hasbro points out, men can make more money, too, if they play their cards right”

Three strange facts

  • Research has proven time & time again, that women outperform men with investment decisions than men (Hargreaves Lansdown & Warwick Business School)

  • Yet only 9 % of people surveyed believed women to be better at investing than men (US Fidelity Investment Women & Money Survey)

  • And far fewer women actually invest, preferring cash over stocks & shares

Personally? I can’t wait to get my hands on one of the new games. In fact, I’m planning a Ms Monopoly party for my next networking event to get the money savviness discussion started!

YOUR THOUGHTS? Is this just a game or is it a game changer?

My only other question - where can we buy this in Australia?

Click here for the article.

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Three signs your progressive organisation might not be as progressive as you think it is

Thoughts on #pinkwash.png

"Bah." "Humbug." "Pink wash!"

No-one sets out to be the squeaky wheel. I certainly don't want to be tarred with the angry woman brush, as prejudice and bias abound against women who are perceived as angry. As a society we dismiss female anger as if it's a sign of being out of control, over emotional or irrational (witchy, whiny or wild).  Whereas, research shows us that angry men are more likely to be perceived as powerful, authoritative and highly credible.  Another double standard to be sure.

But every now and then a woman's got to call a spade a spade.  And today I call "pink wash" to highlight a really common issue.

A few weeks ago I attended a dinner held by a self-proclaimed progressive business organisation. I was under the impression that I had been invited because the organisation had identified that they had a gender diversity problem in the membership and at their events and I was 1. helping make up numbers of women and 2. would be asked for my recommendations at some stage down the track.

Indeed, the organisation does have a gender diversity problem. At the dinner, at a rough guess, there were 250+ men in the room and about 40 women, even with quite a few women like me invited to make up numbers. The pre-dinner foyer area was a veritable sea of grey with male business leaders and politicians.

It was when we entered the dining room that the issue really began to unfold and made me wonder if the self-proclaimed progressive organisation might not be as progressive as they imagined.

Sign #1 - I was seated at a table of all women. Yes, that's right. Despite the hugely obvious gender imbalance in the room, I was seated at the girly table - just like the kids table at Xmas dinner!  In fact, we were all women who had been invited to make up numbers. And yet there we were making up numbers in a corner of our own.  I had imagined I'd be spending the evening having meaty discussions with business and government leaders of both genders. After all, what could be more progressive? However, that was not to be.  Thanks to the conversation at the table, a good time was had by all, but at what cost?

Sign #2 - I turned to comment to my accompanying guest, and she was even more frustrated than me. She exclaimed that it had been the same the previous year, so she (and several of the other women at the table) had given their feedback and recommendations about the perceived archaic segregation of the sexes, and yet their advice had obviously not been listened to. Another missed opportunity.

Sign #3 - Finally, I commented to one of the representatives of the hosting organisation that perhaps integrating the invited women onto other tables might have been a good idea.  She replied that seating us separately had been a deliberate initiative because they wanted to start a separate women's network and were using us as a test case.  Finally, the information I needed to understand. They had an another agenda entirely, possibly a financial one, and this had become a misguided attempt at creating gender equity, but totally missed the inclusion piece of the equation.

And this gets my goat.  

I see many examples of companies spruiking gender equity when in fact they are either chasing the pink dollar or merely doing window dressing:

  • Manufacturers who charge more for products for women than men - in 2016 this sexist surcharge was measured at a whopping 37%.

  • Commercial conference producers who run Women in Leadership Conferences, charge top dollar for attendees, but who don't pay (or offer peanuts) for female speakers.

  • Conference producers and associations who pull their entire conference program together with a token female MC or only one or two female speakers.

  • Banks who announce gender equity targets such as 50:50 by 2030, who run advertising campaigns to highlight gender inequality etc, yet minimal (if any) budget is allocated to actually achieving said targets.  Insider anecdotal evidence from staff suggests that they are far more heavily invested in winning female customers than meeting their internal gender equity targets.

  • Peak bodies, think tanks or firms who publish ground-breaking research and white papers on the benefits of gender equity, and hold themselves out to be leading the way, yet their own structures and cultures demonstrate the very antithesis of diversity and inclusion.

And the list goes on.

The women I speak to and work with are discerning. They've been around long enough to know the difference between actually doing something about gender equity and window dressing, with a side of pink opportunism.

My challenge to men and women everywhere is to call "pinkwash" when you see it -  

  • where organisations who are unintentionally getting it wrong, or

  • those who simply aren't listening, or perhaps

  • those who have an agenda of their own that is counter productive.

The double standards you walk past are the double standards you accept

And to the progressive organisation who invited me to dinner? You've got a branding problem.  Progressive is as progressive does.  In this instance, the term progressive was a noun and not a descriptor.  Whereas a truly progressive company wouldn't need to call themselves progressive, because it would have been obvious throughout the entire evening.
   
YOUR THOUGHTS?   When was the last time you called "pinkwash"?  And what was it for?   Drop me a note and let me know.

#womenofimpact #LookOutCSuiteHereSheComes #pinkwash

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

600 million awesome reasons why diversity is great for business!

Payal Kadaki.jpg

Meet Payal Kadaki, founder of ClassPass

A high performer in both her academic world and in classical Indian dance, she grew frustrated with the process of trying to find dance classes online.

As a result, she build ClassPass - an app that helps you find and compare dance, fitness and yoga classes with a few clicks.

Instead of paying for access to one gym, pay a monthly fee and drop in to classes of all sorts.

It’s revolutionised the industry and today, ClassPass is operating in more than 20 countries and worth more than $600 MIL.

This is a good news story on so many levels.

Recent data tells us that women CEOs get about 3 % of venture capital globally

Gender-diverse teams (maybe just one woman on a founding team that is otherwise all-male) get just 17 % of venture capital dollars

Yet the data also tells us that founding teams with at least one woman out performed all male teams.

I love ClassPass & I’m obviously not the only one.

What a great reminder of the benefits of diversity.

YOUR THOUGHTS? Know any female founders doing great work?

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Sources:

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Does the key to building credibility lie in one small word?

Amanda Blesing, executive coach, helping women get their professional mojo back. Credibility building, sorry to sorry, apology accepted.
Amanda Blesing Strong Women of Song - Executive Coach

I recently headed out see iconic Australian rock artist, Renee Geyer in concert. The theme, Strong Women of Song, was too good to resist!

I haven't been out much lately, so I was delighted when the early evening easily lived up to it’s promise - a grungy venue, an ageing audience who remembered Renee from her heyday, with three strong female artists in the lineup.

However, one aspect of the evening remains deeply troubling and as a salutary reminder.

The first act came out. A newer artist with a great outfit in a themed blues set. Fun, mournful, great music, even better lyrics, with some light patter between songs. Entertaining and memorable in her own way.

I settled in with anticipation because the evening was billed to get better.

As the second act emerged on stage, she immediately apologised for not being good at the patter between the sets. So after a bit of initial patter she launched into an amazing song - full sound, high energy, and quite a contrast to her diminutive stature and her intro.

But it went downhill from there.

If this artist apologised once, she must have apologised 45 times and we could see and feel her stage presence diminishing.

It was excruciating to witness and only got worse as her set progressed.

It got so bad that at one point, an audience member went up to her to remind her that her music was great and to stop apologising because she was shooting herself in the foot. She apologised for apologising and wasn't able to stop.

Sorry is a crutch — a tyrannical lady-crutch. It’s a space filler, a hedge, a way to politely ask for something without offending, to appear “soft” while making a demand
— Jessica Bennett, Feminist Fight Club


Sadly, this is my strongest memory of the artist! She might be talented but her low self esteem and lack of awareness about the impact of her over apologetic presence took the stage front and centre, rather than her amazing sound.

THE COUNTERPOINT

Then it was time for Ms Geyer. She was poised, collected and took ownership of the room. She was totally awesome. She knew it, we knew it and we were delighted to be entertained by it.

The contrast could not have been more extreme -

  • from over apologising to owning the room

  • from weakness to strength

  • from downplaying and second guessing, to uplifting

  • from underestimating artist to artist owning her own awesome.


What a way to finish!

THE LESSON

Many women over apologise. It's been drummed into us that sorry stands for polite. Then when we see it modelled by others around us it becomes our new normal unless we're clued in.

We apologise for

  • when we want to move past someone who is blocking our way

  • when we are bumped or surprised as though it was our fault

  • landing a strong or contrary opinion

  • for not fitting the mould

  • not being good enough

  • for being too good ..... and the list goes on.

I even heard someone apologise for winning a role that once would have gone to a guy!


IT’S BECOME A HABIT


Whether you’re an aspiring artist or aspiring leader - over apologising will hold your career back like wearing lead boots. Payrises, plum assignments or big promotions? Not so easy for you.

Humility is one thing but false modesty, self deprecation and over apologising are other beasts.

When you over apologise, you undermine your credibility, leaving people doubting that you know what you’re talking about or that you're any good at all. It makes you appear weak, lacking in confidence and less leaderly.

Worse? It feeds the small doubting voice inside your own head that deep down doesn’t feel worthy, and that’s a slippery slope to nowhere.

It’s got to stop.

Don’t be like our over apologetic 2nd act who lost her credibility. Instead, channel your inner Renee Geyer and -#ownyourownawesome with the best of them. Become incredible instead.

Then save sorry for when you truly mean it or when it matters most, and it will have far more impact anyway.


YOUR THOUGHTS? I love replacing sorry with thank you. It's an easy substitute. Graciousness goes far. What do you replace sorry with? Or are you a serial sorry-er? Drop me a note and let me know

Want to find your  professional mojo  again?  Book in for a call with Amanda Blesing

Want to find your professional mojo again? Book in for a call with Amanda Blesing

Women of Impact go on Retreat to Palm Cove. Early bird pricing closes 13 September 2019 -  book here

Women of Impact go on Retreat to Palm Cove. Early bird pricing closes 13 September 2019 - book here

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

7 AWESOME reasons I've learned to ❤️ boxing and maybe you will too 🥊

How do you find the balance between being happy with how things are, and striving for more?

As a yogi I've learned to become less reactive and more accepting of things I cannot change. While I'm not a stereotypically "blossom from your heart flower" yogi, I love the calm acceptance and clarity it brings to my work.

But there are times in my life when I definitely need more oomph! And boxing has become my new favourite.

Why?

1. Its surprisingly fun! I haven't laughed so hard in years as I get the patterns wrong

2. The patterns are awesome for coordination and ..... by default growing new brain cells

3. It's an awesome work out

4. It's something my husband and I can do together

5. Passers by always cheer me on as they watch Russ and I sparring together 💪

6. As a recovering perfectionist It's something I'll never be great at, but can focus on getting better

7. It give me the 'get up and go' I need to get big things done.

COMMENT BELOW - How do you find the balance between never giving up and always letting go?

Gif video fun from Port Melbourne on the weekend. My technique definitely needs work but I haven't laughed so hard in years! 🤣😂🤣

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

The secret to getting noticed for all the right reasons for executive women

sml The secret to self promotion for executive women with Amanda Blesing Executive Coach.png
I was not rescued by a Prince. I was the adminstrator of my own rescue
— Elizabeth Gilbert

A funny thing happened to me on a webinar the other day.  I was in the middle of introducing the Gold Standard of Executive Branded - proactive, intentional, future focused and strategic when someone asked me a question "Isn't it disingenuous to do this? Surely if we're doing great work people will notice us?" 

My heart stopped.  It was such a great question.

I then took a deep breath and thought deeply before I responded, because I knew exactly where she was coming from.

Let me explain.

My new book From Invisible to Invincible - a self-promotion handbook for executive women (advance orders available here) was originally going to be called Noticed: For all the right reasons. 

Oh, how I loved that title. It was punchy. It was going to have a sealed section with all the wrong reasons (and no, not those sort of wrong reasons). This book was about being noticed by the right audience, at the right time, in the right place with the right key messages in the right currency.

But when I reflected on the issues that many women face: a lack of agency or a tendency to rely more on waiting to be noticed than creating the notice, I simply could not go to print with that title. It would convey the wrong message and keep us stuck once again playing small.

THE SECRET

The secret to creating a career that really counts is that success comes soonest to those who create it themselves - deliberately, proactively, strategically and in a future focused manner.  Not to those who wait around for it to happen to them or for someone to hand it to them.

The socialisation of young women and girls is comes from fairy stories and romance novels where the female protagonist waits to be rescued. Even if we didn't consciously buy into that narrative, it was all around us - television, advertising, magazine articles, our mothers, grans, aunties, female cousins, babysitters or childcare workers who reared us with those same stereotypes in mind. 

After all -

  • Men sweat, while women glow

  • Men go on quests and adventures, while women are required to stay at home waiting and keeping the hearth fires warm

Our history is flooded with images of women sitting passively and looking amazing, without a hair out of place as though as though we didn't break a sweat, Mona Lisa style, while imagery of men is all guts and glory, of men riding, lifting, heaving, throwing, running, creating and leading.

This creates a tendency towards a lack of agency for women. We subconsciously end up imagining that someone needs to tap us on the shoulder, for us to wait to be invited, for it to be worthwhile; that being discovered like Australia’s Top Model is the holy grail (thank you NOT Dolly Magazine of the 70's and 80s'); and this somehow perpetuates a mixed up mess of, if you actually create your own success then it isn't as valid.

Logically this doesn’t even make sense, but it’s so ingrained in the thinking of yesteryear that it’s hard to decode or dismiss even now.

In 2015, I was attending an International Women’s Day function and was seated at a table with a mature-aged (75+) business woman renowned in the dispute resolution sector. She had just published her first, much awaited, book. When I asked her why she waited so long to write the book, she replied ‘No-one had invited me to write one before, so I didn’t think it would be the right thing to do’

This exemplifies much of what many of us still hold to be true. We're still waiting to be invited because we think it's the right thing to do. 

But the new rules for women are - if you don't have a seat at the table, BYO chair. 

This takes focus, striving, strategy, influencing others and right effort.

So to answer the question? No this is not disingenuous. We women simply got the wrong memo. This is the secret ingredient that we've only recently stumbled upon. The men and women winning all the glory are quite simply, creating it for themselves.

Instead, we need to stop waiting and get on with the business of being great then create a world we want to inhabit.

As television producer Shonda Rhimes famously said ... 'I am smart, I am talented, I take advantage of the opportunities that come my way and I work really, really hard. Don't call me lucky. Call me a badass'.

YOUR THOUGHTS?  Have you had your badass moment yet?  Or deep down, are you still waiting?  Drop me a note and let me know.

#Icreatesheroes #womenofimpact #LookOutCSuiteHereSheComes

 

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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

How to create career wins with 'on brand' LinkedIn posting

Posting with more Power on LinkedIn with Amanda Blesing Executive Coach.png

Have you ever shared something on LinkedIn, only to watch it  ………. fizzle?  

Nothing. Nada. No real engagement.  What the!?!

Maybe it was …..

  • the latest piece of research on leadership or gender equity, or

  • a high profile event highlight, or

  • a challenger piece to shine a light on an industry problem.

Then for some reason it goes no-where and you wonder what’s going on.  What’s worse, you watch while someone else’s far more lightweight content seems to do far better.



IT TAKES PRACTICE

I didn’t have time to write a short letter, so I wrote a long one instead.
— Mark Twain


My own posting and publishing journey began five years ago.  I was terrified of sharing my opinion on LinkedIn, so I didn’t say much at all. If I did, it was a sales pitch, or someone else’s idea.  My brand? My voice? My results? Non-existent.

There had to be another way.

I then worked with a ghost writer (Claire) to help me build my publishing muscle.  She took me fromwoeful to world class in just a few months and helped me find my voice. 

Since then I’ve consistently shared content to inspire executive women the globe over. This helped grow my confidence and I'm delighted to announce I have finished writing my 2nd book - this time on self promotion for executive women (Invisible to Invincible) due out September. 

Obviously I've learned a thing or two along the way and key is that if this is possible for me, it’s also possible for you - and just takes practice.


CONSISTENCY TRUMPS FREQUENCY & EVEN "VIRAL"


Brand building via posting and sharing content is not just for influencers and experts, and doesn’t happen overnight. While viral might be the holy grail of growth hacking ….  quietly, consistently, quality content in alignment with your career goals will deliver raises, recognition and better opportunities in the long run.  

For the purposes of this article let’s look at content and the 7 Ps of producing consistently good, on brand, quality content that will help advance your leadership career – with easily implementable tips and tricks from influencers and experts.

1. Proof reading is going to be your new best friend. Not just for typos. That’s a given. This proof reading is for checking that your post has impact.  Content with no impact simply sinks to the bottom and no-one ever sees it.  #prioritiseforimpact 

2. What’s your Purpose? Does your piece of content fit with your long term goals? Is it in alignment with your leadership brand? If not, how can you make it more so?  Purpose is one of the three pillars of self-promotion – and one of the secret ingredients that help depress the Modesty Norm for executive women.  Check your content for purpose before you press play – and you’ll feel far better about what you’re doing plus it will deliver more bang for your buck in the long run. #onbrandonpurpose 

3. Does your content Pop visually and/or conceptually? Does your first line or opening sentence stand out? Is it dramatic enough? Does the opening line or image convey emotion? Does it entice people in to want to read more?  Consider #hashtags, 🤣s, @name, questions or challenges.  

Don’t start with sentences such as – "I was attending the xxx event today and this is what I learned".Instead start with a strong statement about what you learned, and then explain that you were at the xxxx event and that was the key takeaway from the speaker.   

According to Microsoft, the human attention span has dropped from 12 seconds to 8 seconds (shorter than a gold fish).  Grab attention with a powerful opening line so people are keen to learn more.  #replaceblandwithbold 

4. Is your language Powerful enough? Turn up the volume by doing the following

  • don’t start sentences with "so", "and" or "just"

  • remove passive language and weasel words

  • ditch things that make it seem as though you don’t have an opinion or you are hedging you bets.

Instead, back yourself, your ideas and your perspective.  Challenger posts with a strong voice, no holds barred and no hedging your bets, get far better results both in terms of views and also with people reaching out to want to learn more.  #ownyourownawesome 

5. Is your post Personal enough? Where is the context? What’s your perspective? Where is your voice? Can the reader get to know you?  No more hiding behind -

  • too much jargon

  • annual report rhetoric

  • formal sounding language that doesn’t flow

Making meaning and sense making are what your audience are craving – that unique intersection between your expertise, your experience and the things you are most passionate about.   When you are able to layer in your personal perspective you’ll do far better.  #findyourvoice 

6. Does your post Persuade? Do you provide a rationale and evidence, that helps people see your point of view? Why should we care? Be sure to explain the obvious so people don’t have to work for it. According to research, persuasion is said to be one of the top 10 leadership skills required in 2025. Start practicing now.  #learntopersuade 

7. Is your post too Passive? Make it obvious how you need people to engage and take action (calls to action). LIKE/COMMENT/YOUR THOUGHTS - Remember engagement is where it’s at - you want people to engage, converse. to contribute. Not only does engagement provide social proof but the algorithm loves it too and your post will do better. Make it easy, if not compulsory, to engage. #eliminatepassive

CASE STUDY
One of my smart 'n savvy executive clients had been buried in her organisation for many years. No-one outside the giant corporate remembered she existed professionally any more. She started sharing consistently, on brand, in alignment with her new career goals, even tailoring her posting towards the roles she was applying for. I'm delighted to announce that after 6 months she landed a phenomenal role with relative ease. How do we know her LinkedIn posting helped?  Because the interview panel all went to her profile several times during the recruitment process to check out and engage with her activity. 

BYO  Chair with Amanda Blesing Executive Coach Women of Impact.png


Many of my executive clients are leveraging LinkedIn to build their confidence and leadership brand.  Several have been picked up by international publications, others have been invited to speak or been considered for career opportunities as a result of this work. Did you know your LinkedIn activity also contributes to Award judging decisions? With a plan and some practice you can create a winning strategy too.


YOUR THOUGHTS?  Have you had a win with your LinkedIn posting and publishing? Or are you simply  getting nada, nothing ...... a fizzle? Drop me a note and let me know

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes 

Share if you dare, to inspire another woman somewhere!


 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

I’m not #strong for a #girl - I’m strong!!! 💪🏻💪🏻💪🏻

I’m not #strong for a #girl - I’m strong!!! 💪🏻💪🏻💪🏻.jpg

When we qualify we disempower. Let’s keep this to what it is.

Super pumped for amazing Australian athlete Tia-Clair Toomey who has been crowned 'the fittest woman on earth' for the third consecutive year, crushing her competition at the World Crossfit Games in the United States.

She is known for being super humble too "If it wasn't for you guys I wouldn't be going into the gym every day trying to better myself."

But heck! This woman is such an amazing role model for young girls and women wanting to make a name for themselves in their chosen field.

Definitely not strong for a girl. She is pure power 🧨

Where else do we qualify when we should just be acknowledging greatness?

>> Have your say .....

READ MORE IN FIRST COMMENT

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

When winging it will only get you so far

x800Winning not winning with Amanda Blesing executive coach executive women.png

Winning, but not winging it

We’ve all heard that confidence trumps competence when it comes to success.


We may not like it, but it’s hard to dispute.  

Picture this. 

An emergency alarm sounds in your building. Everyone is looking around wondering frantically what to do next.  Who are you more likely to follow?

  1. The person who tentatively appears to be in charge, maybe hesitating, maybe with a quiet voice, or

  2. The person who stands up, grabs attention and says “follow me” confidently, even if they're making it up as they go along?

Unfortunately, we’d rather follow a seemingly confident person, than the under confident person who may be better informed but doesn't shout it out from the rooftops.   It’s human nature and an important point for leaders.

We have a great example right now in politics in the current leader of the free world (whose name I shall not mention). He’s winging it and everyone knows it. He is making it up on the fly, even changing the rules as he goes along, yet still people follow.

However for the rest of us, winging it will only get us so far and preparation is the answer.

Every day I speak with executive women who are winning but not winging it in their careers. I'm coaching them through presentations and interviews along with influence and negotiation plans.  I frequently ask them the following question -
“When was the last time you got a great result doing this? And what was it that helped you get that great result?”

"Doing the work and preparing. It's just that I've learned to make it look easy" is their answer.

There will come a time in your career when winging it won’t work any more because it leaves far too much room for: 

  • Making mistakes that have considerable negative impact on others

  • Making half assed attempts with excuses for failing ("it wasn't meant to be ....")

  • Imposter Syndrome to take hold with the very real threat of being caught out.

Preparation will mitigate those risks.

Winging it might get you a seat at the table, but it won’t keep you there. You’ll need to do the work. 

Does this mean you never wing it? 

Heck no! There will still be ample opportunities for winning winging tactics. Sometimes my best ideas come out of conversations where I was making it up on the fly.

But if you’re serious about your career and leadership aspirations be sure to only wing it on the things that can’t derail you. 

Then prioritise your preparation on the things that matter most.

#womenofimpact #LookOutCSuiteHereSheComes #winningnotwinging

Share if you dare, to inspire another woman somewhere!

LIKED THIS? READ MORE >>

 

Want a copy of my book "From Invisible to Invincible”?

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months