Addressing unconscious bias

McKinsey Quarterly

February 2015   by Geena Davis

Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and that corporations have a critical role in driving change.

Working on films that resonated with female audiences like Thelma and Louise and A League of Their Own heightened my awareness of how few opportunities women have to feel empowered coming out of a movie. But it wasn’t until I had my first child that I noticed a similar problem in children’s media, and its surprising link to the issues that plague us in adulthood.