Delighted to announce that I’m now the author of two books. Step Up, Speak Out Take Charge (scroll down) and more recently, From Invisible to Invincible - a self-promotion handbook for executive women. The two go hand in hand as the first is about stepping up into your own personal leadership journey, while the second book as around self promotion tactics that navigate bias, stereotype and perception.

Both books are ideal for anyone wanting to take their career far more seriously.

From Invisible to Invincible

A self-promotion handbook for executive women

(price includes GST)

For orders outside of Australia and NZ please visit

Add To Cart

Time and time again, executive women wake up and realise they’ve spent their entire careers making everyone else look good and have forgotten about themselves. 
Invisible to Invincible: A Self-Promotion Handbook for Executive Women will teach you a fresh approach to self-promotion and personal branding that will halve your effort yet double your impact. Throughout this book you will learn:

  • Why you need to self-promote.

  • Why self-promotion can be a minefield for executive women.

  • The eight vital components of subtle yet powerful self-promotion.

  • A fabulous ‘humble brag’ formula that works every time.

  • How to leverage LinkedIn like a pro.

Implementing the self-promotion tactics taught in Invisible to Invincible: A Self- Promotion Handbook for Executive Women will help you futureproof your career far more effectively.

Here’s what others say

“Whether you’re a manager or a mom, an executive or an entrepreneur, or someone searching for ways to make a difference personally, professionally, politically or philanthropically, this book will help you flex and grow leadership and brand building muscles for more impact in everything you do.

Leadership and branding is a journey, not a destination. It can be messy, difficult and frustrating. It can be lonely, scary and uncharted. But it can also be fun, fruitful and extremely fulfilling. Leadership and confidence are powerful keys to building trust and transforming not just your life but the lives of others. When women choose to lead, they will rise from invisible to invincible, they will inspire others, and together they will disrupt problems and affect lasting change. If you want to be that kind of woman, I highly recommend you use Amanda’s book as your road map; it will ignite and fuel your journey.” Dr. Jackie Freiberg, author, speaker, ex-coach and certified Dare to LeadTM facilitator

“Women tend to have a natural tendency to over-prove when it comes to showcasing their expertise and value on business. This often leads to missed promotions and missed opportunities. Invisible to Invincible provides great insights into why this happens as well as practical ways for women to self-promote in a way that is authentic to them. A must-read book for women who want to achieve career success ... and for men who want to support women to achieve their full potential.”

Gabrielle Dolan, international speaker, best- selling author of five books including Real Communication: How to be you and lead true

Effective communication about the difference you’ve made (self- promotion) is crucial to success. Amanda Blesing’s wisdom and guidance in Invisible to Invincible enables women to develop, strengthen and deploy this essential career skill.

Susan Colantuono, CEO and founder of Leading Women, author of No Ceiling, No Walls and Make the Most of Mentoring

As a world expert in negotiation and leadership, and a particular focus on gender equity, I love Amanda’s practical approach to self- promotion for executive women. This book provides a thorough understanding of the challenges for women with leadership goals and aspirations, then provides a much needed road map to help them navigate more easily.

Carrie Gallant, leadership coach and ‘Art of Negotiation for Women’ expert

Step Up, Speak Out, Take Charge

A woman's guide to getting ahead in your career

(price includes GST)

For orders outside of Australia and NZ please visit

Add To Cart

If you’ve ever felt that you’re stuck in a job rut or pigeon holed in a role then this book is for you. International speaker, author and mentor, Amanda Blesing, has created an easy, definitive guide for women in the workplace. Drawing upon over three decades worth of career thrills, spills and excitement, most recently seeing her as CEO in the NFP sector, she’s compiled the latest research into gender diversity, along with statistics, data and stories to not only help you create a career that makes a difference - but to Step Up, Speak Out and Take Charge of your life and your career.

Here's what others have to say ....

“The world needs ambitious women. Amanda’s work provides a thoughtful framework to help women channel their talents strategically so they can make a difference and build a powerful personal brand. That’s the true path to standing out.” — Dorie Clark, author of Stand Out & Reinventing You; adjunct professor, Duke University's Fuqua School of Business

“If you’ve ever felt stuck in a career rut, or pigeon holed in a role that isn’t working anymore, then Step Up, Speak Out, Take Charge is for you. Amanda’s refreshing honesty and sense of humour make this an easy to implement, yet powerful guide for women wanting to fast track their career progress.” — Janine Garner, Speaker, Author, Mentor

“With so much media around women breaking glass ceilings, leaning out and speaking up, there is usually still a void on practical solutions of how to strive for that next level. Amanda’s straightforward approach delivers on these solutions. Her focus on mindset, getting out of your comfort zone and practical strategies mean that no matter what age, or industry, this book will definitely help you to get ahead”. — Louise Agnew, author of Worthy Women, financial strategies for women's confidence and success

“Amanda’s insights provide a powerful roadmap for women everywhere at any stage of their career as they explore what it is to Step Up, Speak Out and Take Charge in their careers and communities. Amanda’s unique perspective and sense of humour really help the reader to understand the power of belief, drive and action as tools for getting ahead”. - Emma Isaacs, Founder/Global CEO at Business Chicks USA

“I mentored Amanda as she started to “unpack” what it is she knew about women, career and ambition. Her own drive, determination and passion to help others was clear from the outset and her vision is really clear. I’m delighted she has taken this step in her own career journey and has written Step Up, Speak Out, Take Charge, a career changing book, that will help others get there too.” - Christina Guidotti, Author, Speaker, Mentor, CEO Leading Women, Partner Thought Leaders Global

“I first met Amanda when she was beginning her journey into the professional speaking world. I was truly impressed by her focus, discipline and passion for her topic of helping women to create a career that really counts. She writes with humour and her courage to question assumptions is wonderful to see." - Dr Mollie Marti, CEO, National Resilience Institute; Researcher; International speaker; Author; Psychologist and Lawyer

“This book is such a great handbook for anyone working in corporate or business who is trying to get to that next level but is just not quite sure how. If I could summarise with one key statement it would be "get out of your own way and just get on and do what it is you need to do to make a difference in your life”. Thanks Amanda for inspiring women everywhere.” - Sharon Jurd, International author and speaker, Extraordinary Women in Franchising and How to Grow Your Business Faster than your Competitor

“Amanda’s focus is on helping women see that a pathway to leadership is not just a nice thing to do, but essential for business. Her quirky ability to use stories and colourful phrasing means that leadership is accessible to anyone who chooses that pathway. I especially love her explanation of The Revolutionary “If you can’t find a seat at the table, bring your own chair!” and “If you don’t like the way things are then change them”. These are the people who make change happen and Amanda is certainly a Revolutionary Woman with a mission. Buy a copy today, read it and add your voice to the cause of overcoming the gap throughout our workforce. Even better, buy a second copy and give it to a woman who needs encouragement to reach her destiny or someone who should be giving encouragement to women.” - Lynette Gray, speaker and author of Women in Workboots