Amanda’s 11 Step LinkedIn Ninja Posting/Publishing Process Guaranteed to Build Your Brand

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  1. Draft an idea for a Post or Published article - just have a crack at getting fingers to keyboard, pen to paper, words out of your head and onto a page. Sometimes I’m totally surprised by the material that comes out of my subconscious just waiting to be written and published. After all, the secret to getting things done is to get started.

  2. Let it sit for a day or two to settle before going back in to edit - just like you would with rising dough or bread

  3. Decide on style - What style post/article will it be? Will it be text only? Have you got an action shot of you? a video? or other media that might add interest factor? (no bland stock images thanks!)

  4. Identify 10 potential people in your network who may have something to add to the conversation. Don’t reach out to them yet.

  5. Finalise your Post/Article - edit then proof-read with view to how others will react to it. You can always test it with a friend.

  6. Check for the 6 Ps of LinkedIn Proof-reading

    • What’s your Purpose? Does this fit with your long term goals? Is it branded or in alignment with your brand? If not, how can you make it more so?

    • Does it Pop? Does your first line or opening sentence stand out? Is it dramatic enough? Does it have enough emotion? Does it entice people in to want to read more? (consider # 🤣 questions or challenges)

    • Is your language or idea Powerful enough? Can you amplify that more? Don’t start sentences with So, And. Remove passive language, weasel words or things that make it seem as though you don’t have an opinion and are hedging you bets.

    • Is your post Personalised enough? Where is the context? What’s your perspective? Are you using too much jargon? Does it make you seem human?

    • Does it Persuade? Do you provide a rationale & evidence, that would help people see your point of view? Be sure to explain the obvious so people don’t have to work for it.

    • Is it too Passive? Make it obvious how you need people to engage and take action (calls to action). Remember engagement is the gold - you want people to engage. Not only is it “social proof” but the algorithm loves it too. Make it easy/compulsory to engage.

  7. Consider your hashtags in advance - 3 to 5 at max. Why? To get them into popular news feeds on LinkedIn, consider who your ideal reader is and what #feeds they read, what your own branding is, or any words you want to pop in the 1st x 2 lines.

  8. Work out a good time to Post/Publish - i.e. when you have at least 30 mins available to Sweat the Post to get it running and when you know there will also be room for natural organic read rate (i.e. more people on LinkedIn)

  9. Post/Publish - note: when publishing, you need to have a pithy, catchy and short summary of your post, with a few hashtags when you publics. Consider drafting something in advance.

  10. Then Sweat the Post or Article - no more “build it and they will come”. No more relying on luck or happy accident. Take responsibility for the success of your post. If you don’t have 30 mins available at a good time to post, find another time to do it. What does this mean?

    • Send to your 10 experts who will have an opinion - “Hi (Brian), just wrote something for LinkedIn (insert Link). Would love your opinion to get the conversation going. A thumbs up or comment would be great. Happy to return the favour for you another day. Cheers - your name”

    • Share in any relevant groups you’re a member of - contextualise as you share

    • Consultants - share to your own company page

    • Comment back to any comments that others make within the 1st two hours. Consider asking questions to keep the conversation live for longer

    • Ongoing commenting back, at the 6 hour mark then daily with a few responses each day. PRO TIP - don’t comment back on everything all in one hit after the initial 2 hours. Spread it out over a few days to keep your post/article running longer

  11. Track your results - likes, comments, reshares. Consider also, did the post or article increase the number of views your profile got? Keep a record so you can measure progress or refine the process as required.

Once again - don’t leave success up  to luck or happy accident. Make it a fait accompli instead.

#executivewomen #leadingwomen #LookOutCSuiteHereSheComes

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

😱 How did I miss this from 3 months ago??? 😱

Yet timely, as #Barbie turns 60yo

86% of 8000 mums surveyed by Mattel said that they were skeptical about buying a Barbie for their daughter, because of the negative stereotyped role modelling.

In response, they’ve created 17 dolls of real and famous inspiring women. The #Shero program includes both historical & modern role models including

> Frida Kahlo

> Amelia Earhart

> Martyna Wojciechowska, Journo

> Bindi Irwin, Conservationist

> Patty Jenkins, Filmmaker (Wonder Woman)

> Katherine Johnson, NASA Physicist

I never had a Barbie. Not sure why but for some reason they didn't feature high on my agenda.

As a kid I grew up on a farm and far bigger toys to play with - a mini bike, a go-kart, a toy race-car set and heaps of pets. No, I wasn't a tom boy. I didn't know that what I did was unusual. However it was when I started spending time with 'city kids' that I noticed the difference in play time.

What I do love about this is the redesign of the Barbie ethos. For those who want to play with dolls, Barbie now comes in all shapes, colours and sizes and with real life histories that educate and inspire.

YOUR THOUGHTS on the new SHERO Barbie range? CREDIT: Bored Panda & Womens Agenda

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

8 great reasons why you should attend my Winter Women in Leadership Retreat in Macedon

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We've all experienced the benefits of taking a break. But sometimes it feels hard to justify when deadlines are looming, you're on a roll or you have conflicting priorities.  Yet research has proven time and time again, that good old fashioned hard work with your nose to the grindstone, might not be the smartest play when it comes to creating a career with more impact.

While I love Sheryl Sandberg's Lean In message in principle, one of the things I dislike is the ease with which we can misinterpret the context of leaning in to meaning we should simply be doing more, working harder and we'll get there in the end. When in fact, we need to be working far smarter, far more strategically, with the space and energy to recalibrate and flex as we go. 

After all, if we keep on doing what we've always done, we'll always get what we've always got!  And the data proves that gender parity is still a long way off.

So what are the benefits in attending the Winter Women of Impact Leadership Retreat in Macedon?  Well, here are eight great reasons that you can go to your boss with right now -

1.     You get to prioritise yourself for a change - chances are you're really good at looking out for everyone else (your team, your boss, your family), and forget to look out for yourself. Remember, your priority #1 should be you. This retreat you'll get to fit your own mask first for 1.5 days and a great reminder to be doing this more frequently.

2.     You have time to re-evaluate your short and long term goals. Is this still what you really want? Or have you grown and changed in the last year and your plans need recalibrating? Or do you have hidden talents or interests that you haven't yet tapped into because you've been too busy?

3.     The big open spaces of the Macedon Ranges will help you decompress, which will in turn reduce your stress response, which will help you become less reactive and make better decisions.

4.     You'll get time to plan any required course correction as you have the space to see the woods for the trees far better. Stop being busy, start being strategic.  

5.     You'll experience a big creativity boost ensuring you work smarter, not just harder.

6.     You get a chance to refocus on your leadership style, helping you to lead like a leading woman more easily. Your organisation likely doesn't need more women who simply lead like men. Instead, you'll develop some awareness around your leadership style so you can lead far more effectively.

7.     You'll connect with other likeminded women who will inspire you, challenge you or reinforce that you're on the right journey, and who may end up becoming buddies for life.

8.     And finally, as a bonus, you get to hang out with Julie Hyne, Irene Scott and me for a few days. We love our work inspiring talented women and can't wait to get started.

 

And all this is before you get into the benefits of the Retreat curriculum or agenda!  

(Both you and your boss will thank me later)



When: 1 - 2 August 2019 (arrival lunch served from 12.00 noon Thursday)
Where: Macedon Ranges Resort, Spa & Conference Centre 
             Just 35 mins from the Melbourne airport and 45 mins from the Melbourne CBD
Early Bird Pricing: 30 June 2019 COB

Who should attend? Ideal for executive women with big goals, bigger drive and even bigger ambitions, or newer consultants wanting to establish their brand with more impact.

Bookings and details here

One of the biggest questions I get asked is "I'm not one of your existing clients, can I still attend?" 
Absolutely. I offer a rate that includes a 2 hour one-on-one mentoring session with me. An ideal way to start taking your career more seriously.

Note 1: Space limited to ensure a boutique, personalised and more impactful experience

Note 2: Taking time to regroup, recharge and refresh with likeminded executive women might be just the ticket to help you start thinking differently about leadership and your career.

#womenofimpact #LookOutCSuiteHereSheComes #career

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

“Do one thing every day that scares you"

“Do one thing every day that scares you" ~ as Eleanor Roosevelt is widely quoted as saying

Stand up paddle boarding is my one thing today!

For some reason the itty bitty shitty committee had done a number in my head and made this seem unreasonable.

Science tells us that regularly doing something that scares you will help you

🏝 Get out of your comfort zone

🏝 Create new neurons in your brain (super important as you age)

🏝 Feel good about yourself as you triumph over fear

🏝 Become more productive (go figure!!)

🏝 Become more resilient

🏝 See things differently & boost creativity

Yet most of us are stuck in a rut of routine, the mundane and doing more of the same in what can feel like an ever draining and frustrating daily grind. We’re struggling to find “different” let alone “scary”.

If we always do what we’ve always done, we’ll always get what we’ve always got.

Ask yourself - are you aiming for inside your comfort zone or out there where the magic happens?

COMMENT - It's easy on holidays, but back in the real world is where the rubber hits the road. So what can you do that’s out of your comfort zone today?

🌴 Aloha 🌴 See you back in Oz in a few days 🏖

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

Attention grabbing #pinkwash?⠀Or a really smart way to campaign by @L'orèal to highlight the gender equity business case?

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I don’t mind, even if they are paying #lipservice (pun intended) it’s a great way to draw attention to an old problem.

The gender salary gap, while diminishing slowly, is still a big deal in many industries and sectors, despite increased awareness and attention on the business case.

Some interesting stats from WGEA:

◾The highest paid men are earning at least $162,000 more than the highest paid women

◾Women are most under-represented in top-tier management positions. However, this category has seen the fastest growth rate, increasing by 4.4 percentage points in the last five years

◾The glass ceiling remains a barrier for women at CEO level, with very little movement in the last five years (+1.1 percentage point).

YOUR THOUGHTS? Comment below

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

"We don’t have balls, but we know how to use them"

I ❤️ ❤️❤️ this German Women’s World Cup team hype video that has been hailed for its strong message of female empowerment.

► I ❤️ the power of this clip

► I ❤️ the play on words

► I ❤️ the challenge to socialised norms & stereotypes

► I ❤️ the message - so inspiring. Makes me want to go out and 'kick goals' with the best of them

But it begs the question - why is it that a powerful woman is called a ball breaker but a powerful man is called a deal maker? Let's call her a change maker instead.

Words, language and names are powerful. When used well they shape and inspire. When used without thought they can cut people down or keep them playing small.

Use them wisely

COMMENTS WELCOME - Love it? Hate it? What do you think?

Kudos to the players and the coaches

Kudos to the creative and production team behind this.

Thanks to Jane Anderson CSP and hashtag#SBSViceland for inspiring me

►SHARE IF YOU DARE TO INSPIRE A WOMAN SOMEWHERE 😎

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

She believed that she could; so she made a plan and worked the plan til she did!

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Did you know that according to research from Korn Ferry, only 12% of female leaders had a plan to get the top job?

Maybe it's time to put your plan together, then work it til you get to where you want to go.

Because if you don't know where you are going, how will you know when you get there?

COMMENT - do you have a plan? And, whatever your approach, is it working for you?

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

I absolutely ❤️ ❤️ ❤️ this story.

Meet the millionaire CEO of Booking.com @Gillian Tans

- who bikes to work

- does not put on any airs

- wears casual attire on stage

I understand that sometimes we need to play the career game. But sometimes I chafe at this game, and wish women could be more authentic and real.

As an executive who has chosen to ride/walk to work for most of my career, who resents wearing make up and live very "simple" life, I don't see many success stories of women winning despite not playing the game.

Hence me loving this story!

Gillian strongly believes social and economic change are driven by technology, and if women continue to be under-represented in technical roles, it may create a larger social divide and give rise to gender stereotypes.

Gillian - you are my new role model.

So a quick question for you - which role models do you have who play a better game and get a better result?

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#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

6 Curious Facts About Decision Making That May Be Holding You Back

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Decision making is something I struggled with as a young woman. I'd agonise and procrastinate, always waiting for a better offer or for a more perfect opportunity to come along. Meanwhile the things I was meant to be deciding on passed me by and life got on without me. 

Who was I kidding? I didn't just struggle - I was lousy at it.  

My work around was to schedule my life within an inch of its life so that my calendar and work commitments forced me to make decisions by the very nature of a looming deadline.  

'I love deadlines. I love the whooshing noise they make as they go by.' ~ Douglas Adams 

Spring forward 25 years and I'm now married to a decision making expert. 

The irony.

The pressure!

Yes, the gods must truly be laughing.

But things have definitely changed. With the wisdom of age I now practice the art of defencelessness, letting go of the need to be right. 

As a result I've become far better at decision making, far faster with less agonising and with far more comfort about course correction as needed.  After all, as my resident decision making expert says "any decision, even the wrong decision is better than no decision".  And I've learned he is right.

In fact, one of the reasons I'm really interested in gender diversity came from my own struggle with decision making. This drove an interest in male and female brain biology which, combined with data that demonstrates that organisations make better long term decisions with equal numbers of men and women on the leadership team, has shaped this significant part of my career.

WHAT HAVE I LEARNED?
Many people and organisations struggle with decision making. Despite the negative stereotype that women change their mind more than men, paralysis by analysis is not limited to women.  I'm hoping the following six curious factoids, based in research, will help you make decisions more easily. 

1. Decision overwhelm is a thing. Ever gone onto Airbnb thinking you'd spend a quick 15 mins to book your weekend away, only to give up 60 mins later because there were too many properties to choose from?  That's decision overwhelm, where you are presented with too many options so it's far harder for you to make a decision. 

We live in an era where we're spoiled for choice, but quite possibly it's slowing us down and making us less effective. The fix? Give yourself only a few options to choose from. You'll have your holiday booked in no time, with no regrets as well.  You can thank me later.

2. We make better easier decisions in morning. Yes, we are prone to decision fatigue. It impacts on the quality of our choices as well as our ability to make a decision. That's why it's far easier to make healthier choices in the morning, and far easier to sit on the couch drinking red wine, eating dark chocolate and watching reruns of Jane the Virgin, when you know you should be out working on your networking strategy! 

So what does this mean? If you've got a big decision to make in the evening, make a decision to sleep on it!   Make the big decision the next morning instead. Schedule important decisions or options in the morning when your decision making muscle is stronger and your willpower isn't wilting. You can thank me in the morning when you've slept on it.

3. Gender, decisions and stress - under intense pressure, women tend toward safer decisions and men tend towards riskier decisions.  Fascinating. Two things spring to mind here

  • Proactively manage your stress and wellbeing so you don't have to deal with the impact of stress on your decision making. Prevention is always better than the cure.

  • Keep this in mind next time your significant other makes a decision that appears either outrageously cautious or outrageously risky to you.  It may not be their fault, but the fault of their biology instead.


4. Time limits increase likelihood of making a decision 
- hmmmm, apparently I was onto the right track as a young woman. I've always known I performed well to a deadline.  After all, work expands to fill the time allocated, so when you give yourself time limits you'll be able to make a decision more easily. I love the Pomodoro technique as a tactic to tackle projects far more efficiently. 25 mins on followed by 5 mins rest x 4 cycles. Work. Rest. Rinse. Repeat x 4.  Because when we know time is short we're able to prioritise far more effectively and in just under 2 hours we can get far more done than we might do in a full day with no deadlines. Time limits will help you prioritise. Prioritising will help you make decisions more easily.

5. We tend to throw good after bad if we've already heavily invested - whether that's time, money, energy or ego.  This is called the sunk cost fallacy.  When we're heavily invested, we're more likely to keep going in the direction well past what might be sensible to an outsider. For example, you've already invested heavily in a particular direction in your career (you've told your boss, you've spent money, you've exhausted yourself every weekend doing it and wasted a year already) so you might as well keep going, even though you're desperately unhappy and potentially making a silk purse out of a sows ear. 

The fix? Get another perspective, and practice that defencelessness I mentioned earlier. Being aware of the sunk cost fallacy will help you make better decision anyway. And remember, it's okay to change your mind despite the negative stereotype. Sometimes you simply have to cut your losses and move on. 

It’s not failure, it’s data
— Dorie Clark


6. Things that are undecided take up mental ram and emotional energy - yes this sounds a little woo woo, but those who make more rapid decisions, move on more rapidly too. They're already scaling the next mountain, and we haven't yet bought a ticket to Katmandu because we couldn't work out which airline to go on! 

When we procrastinate on undecided items, it causes friction and slows us down, personally and professionally. The freedom of a freefall, that comes from making rapid decisions, is liberating. Because it provides more data that helps you progress far more easily. You can always course correct later as you need.

There is an old saying - action precedes clarity.  Combine this with the fact that success is really closely correlated with more rapid decision making and you begin to get the picture.  When we replace perfecting, proving, pleasing and polishing with purpose, passion and progress, life becomes a whole heap easier anyway.

And that success you are searching for?  A whole heap closer.

Your thoughts? What helps you make more effective decisions?  Drop me a note and let me know.

PS you might have noticed I've had a fabulous new photoshoot. The header image features "the bees knees" and other fun ways of reminding yourself that you're actually doing okay. Looking forward to sharing more with you in coming months. Why not follow me on Instagram as well?

#executiveimpact #leadingwomen #LookOutCSuiteHereSheComes


Share if you dare, to inspire another woman somewhere!

LIKED THIS? READ MORE >>

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

What's the antidote?

What's the antidote to:

- underestimating your achievements

- downplaying your abilities and

- 2nd guessing yourself?

Watch my latest video learn more :)

COMMENT BELOW - what do you do to inspire a little delusional self belief?

#womenofimpact #LookOutCSuiteHereSheComes #selfpromotionmatters

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

18 Powerful Cover Letter Tips That Cut Through The Clutter

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I've been vetting a bunch of cover letters this week. Well done to everyone who gave it a crack! It's hard I know. Writing about yourself as though you are the best thing since sliced bread, when sometimes you don't feel like that. 

But the higher up the food chain you go, the fewer and further apart are opportunities. Plus data tells us that people stay longer in c-suite roles so it's going to be even more competitive. 

Your cover letter skills will have significant impact on your ability to land an interview, in addition to working your network. 

But the differences between 'killer cover letters' and the 'works in progress' are extreme.  Works in progress include passive language, compliant statements rather than confident positioning, going above and beyond.  Ask yourself, what would a confident more leader-like version of myself do? How would she apply?

As a result, here are a bunch of thoughts in no particular order to help you get your cover letter mojo back on.

  1. The purpose of your cover letter is to get your CV read - not to win the job, or even necessarily to win an interview. But to get someone to go "Wow, she sounds ideal. I need to read her CV". 

  2. Think of it as a business case - helping you develop the justification for your application. Why should someone invest in reading your CV? Not because you deserve it, but because your experience and expertise sounds like it would add value, that you have the potential to be awesome in the role and here's why....

  3. It needs to tick off on key criteria in the advert - don't just provide examples from your work that you like or that sell the sizzle. Provide examples of your work that match the criteria they're asking for. Don't worry, you can do the value add near the bottom of the letter. Don't start with the value add or they'll think you're over qualified or not the right fit

  4. It needs to address any big elephants in the room (ie you live in Sydney but the role is in Melbourne and you're keen to relocate). 

  5. You need to help the reader to see why you're ideal for the role with as many exact match credibility builders as you can (without going over 1 page, or cramming too much on the page via a smaller font or too wide margins)

  6. You also get the opportunity to add a FEW non critical assets in that you think might sway the argument your way - Boards, Awards, Accolades & Opportunities, Global blue chip experience, high profile brands you've worked with or MBA/PhD or equivalent. Don't stack the cover letter with these. But one or two that help the business case.

  7. Matchy matchy - use the exact wording of the advert or PD. Don't get creative and find different ways of saying it. They're either in a hurry skim reading, or sending it through a software scanner so it needs to be exact

  8. Buzz word bingo - don't be afraid to play buzz word bingo with the acronyms, key terms or vernacular expressions that are required in your industry

  9. Captain Obvious - you may feel like you're explaining the obvious. What might feel obvious to you, may be totally mystifying to a reader who doesn't know you, your current company or the sort of work you do. Don't make people read between the lines. Don't be cryptic.

  10. Sound confident. Confident is mistaken for competence. Confidence is queen. Ask yourself - what would the confident Rockstar me do? How would the confident Rockstar me write this cover letter? What examples would she use?  Nice is not enough. At this level of your career it needs to next level.

  11. Avoid trying to sound funny - research tells us that funny doesn't work for women when someone doesn't know us. It works for us when people know us, but not before. 

  12. Avoid trying to sound privileged - privilege works for men, not women. (Private schools, prestige clubs etc - I know, it's unfair but until times change don't run the risk) The assumption is that if you're privileged you'll not be hungry enough so you are more likely to "lean out" or take career breaks. 

  13. More is not necessarily better - Keep your business case succinct. If you get to interview, then you can expand on your examples. White space on a cover letter makes it easier to read as well

  14. It must include relevant factual examples from your career history - a credibility booster

  15. Anchor examples with time, job title and company - this builds credibility even more. We're addicted to time and place narrative form (once upon a time in a land far far away). It makes us feel safe. So the reader will feel far safer if you include these anchors in your cover letter.

  16. Don't be apologetic or start negative. - don't start your cover letter saying that while ouu don't have XYZ experience they ask for, you do have ABC experience. 

    On that note I want you to remember my brother. A couple of Xmases ago he sent an email home to mum saying he couldn't be there for Xmas. Of course that's the bit that mum read and remembered. She had an initial disappointed reaction. It was some time later that she went onto read that he would be there for the 5 days prior to Xmas. 

    You don't want a reader to do that with you or they might simply dump your business case/cover letter before they get to the bit with the good news.

    So start with the positive and the good news before you get address the elephants.

  17. Always be sending cover letters - even if you need to use PDF Pro to add it to the front page of your CV to submit via a web portal.

  18. Keep it professional - no need to refer to hobbies or other activities in your personal life unless it's something they've asked you to address or enables you to demonstrate a great fit - ie they're asking for someone with grit and determination and the best example you have is your recent ultra-triathlon win. However use sparingly.

I'm sure there are more, but this should give you a great head start.

And good luck! 

#womenofimpact #LookOutCSuiteHereSheComes #career

Women of Impact Winter Leadership Retreat  Macedon Ranges Resort & Spa, Victoria  31 July to 1 August

Women of Impact Winter Leadership Retreat

Macedon Ranges Resort & Spa, Victoria

31 July to 1 August

 
Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months

I used to be a wallflower .... what about you?

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I used to be a wallflower.

Always shy and retiring, never saying boo to a goose or putting a foot out of place.

I was worried I’d be wrong, that people wouldn’t like me and that I’d get found out.

This left me constantly waiting - watching from the sidelines while other people’s careers overtook mine at what appeared to be warp speed! 

Then something happened. I worked with a coach and worked out I needed to eliminate the following:

  • the need to do everything

  • the need to be liked

  • the need to be perfect

  • the need to know everything

  • the need be right, and

  • the need be in control

When I let go of neediness, articulating my perspective, sharing my ideas or self-promoting became far easier.

I know I’m not alone. 
Every day I speak with busy executives who share a similar story and are nervous of standing out.

"What if deep down I'm actually not good enough?"
"What of someone calls me out?"

But when you are blending into the background, your pathway to leadership is always going to be a tough gig. A the longer you play second fiddle,  the bigger your fears will become.

Remember - you cannot sell a secret.  And it's important you are seen, heard and valued.

So let go of the above needs, then spend time to work out

Why fit in when you were born to stand out?
— Dr Seuss
  1. What are you interested in? Find your passion

  2. Why are you doing this? Find your purpose

  3. Where will you get best ROI? Find a platform or medium that works for you

Then self promotion becomes a doddle.

And you'll be replacing wallflower with world class in a jiffy!


Your thoughts? What stops you self promoting?  Drop me a note. I'm always keen to hear your perspective. 

PS you might have noticed I've had a photoshoot done. This one features "the bees knees" and other fun ways of reminding yourself that you're actually doing okay. Looking forward to sharing more with you in coming months.

#selfpromotionmatters #LookOutCSuiteHereSheComes #womenofimpact


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Feel like your leadership journey has stalled? Email ablesing@amandablesing.com to set up a 30 min one on one to learn more. Helping clients shift from feeling invisible to becoming invincible in just 12 months